Producing World-Class Goods and Services
Subject: Marketing | Topics:

The aim of this lecture is to present on Producing World-Class Goods and Services. The processes and methods used to transform tangible inputs raw materials, semi-finished goods, sub assemblies and intangible inputs ideas, information, knowledge into goods or services. Resources are used in this process to create an output that is suitable for use or has exchange value. Top Ten US Manufacturers: ExxonMobil; Chevron; General Motors; ConocoPhillips; Ford Motor; General Electric; Altria Group; IBM Corp.; Hewlett-Packard and Valero Energy.

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