Product Bundling
Subject: Marketing | Topics:

Product Bundling generally made up of complementary items or, less frequently, similar items. It is unique and probably most underutilized way to increase e-commerce revenue of store. It’s strategy is a marketing approach where multiple products or components are packaged together into one bundled solution. It is a common feature in many imperfectly competitive product markets. It’s strategy has become increasingly common in the early 21st century as companies try to overcome the costs of acquisition.

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