Products for Global Markets - Assignment Point
Products for Global Markets
Subject: Marketing | Topics:

A product is the sum of the physical and psychological satisfactions it provides the users. For example, Kodak, Caterpillar, Levi’s Strauss, Nestle, Gillette, Mercedes Benz, P&G, KFC, Mars, Coca-Cola (both global and country specific), Sainsbury’s (Private brand).

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