The major objective of this report is to develop the concept about the various aspects of the organizational structure, success and marketing process of the footwear industry. General objectives of this reports are to fulfill academic requirement, to assess the performance of Progressive Footwear Ltd in both absolute and relative term in a comparative manner, to find out the trends in order to predict the future level and pattern of the variables from the consequences of existing level and rate of changes of different variables, to gain practical knowledge in Footwear and to identify major strength and weakness of Progressive Footwear Ltd in respect to other Footwear.
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