Promotional Initiatives for Creating Customer Awareness - Assignment Point
Promotional Initiatives for Creating Customer Awareness
Subject: Marketing | Topics: ,

Primary purpose of this lecture is to presentation on Promotional Initiatives for Creating Customer Awareness in Computer Industry. The general scope of conducting this study was to research the promotional strategy and activities of Computer Source Ltd to produce customer awareness. Other objectives are identify different promotional tools used by Computer Source Ltd create brand awareness about different computer brands and identify the level of Customer Satisfaction related to promotional initiatives of Computer Source Ltd regarding HP brand.

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