Qualitative Marketing Research - Assignment Point
Qualitative Marketing Research
Subject: Marketing | Topics:

Quantitative marketing research is the effective use of quantitative research processes to the field involving marketing. It has roots in the two positivist view with the world, and the modern marketing viewpoint that marketing can be an interactive process where both the buyer and seller reach a satisfying agreement for the “four Ps” involving marketing: Product, Value, Place and also Promotion.

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