Questionnaire for Customer:
| NO. | Strongly agree (5) | Agree (4) | Uncertain (3) | Disagree (2) | Strongly disagree (1) | ||
| 1. | Do you think PDL provide an effective and efficient customer sevice? | ||||||
| 2. | PDL is well known to its customer | ||||||
| 3. | PDL has attained its customer loyalty through relationship management | ||||||
| 4. | PDL’s promotional messages communicate its target customer very easily | ||||||
| 5. | PDL’s promotional activites can easily understandable | ||||||
| 6. | Do PDL’s promotional activities influence to be a buyer of it? | ||||||
| 7. | PDL’s pricing strategy is favorable to meet its customer demand | ||||||
| 8. | PDL’s employees are cordial and behave well with its customer | ||||||
| 9. | PDL completes its projects at right time to meet up the customer demands | ||||||
| 10. | PDL provides essential after sales service | ||||||
| 11. | PDL uses highest quality raw materials to build ther apartments | ||||||
| 12. | PDL’s architecturers can fulfil the demands of customers very well | ||||||
| 13. | PDL’s payment procedure is favorable to its customers | ||||||
| 14. | The security system of apartments made by PDL is good enough | ||||||
| 15. | PDL’s management is well concerned about customers’ needs and demands | ||||||
Personal Information:
- What is your age? _______
- What is your sex?
____ Male _____ Female
- What is your marital status?
Single ____Married ____Divorced ____Widow
- What is your present occupation?
Business and professional
Salaried and semi-professional
Skilled worker
___ others (Please specify) __________________________________________
- What is your yearly household income?
____Tk.150, 000 – Tk.500, 000 ____ Tk.500, 000 – Tk.1, 000,000
_Tk.1, 000,000 – Tk.1, 500,000 ____ Tk. 1,500,000 – Tk.2, 000,000
____Above 2,000,000
Questionnaire for Employee:
| NO. | Strongly agree (5) | Agree (4) | Uncertain (3) | Disagree (2) | Strongly disagree (1) | |
| 1. | How to set-up your pricing strategy? | |||||
| 2. | How to satisfy their customer through their PDL service?
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| 3. | How to maintain their Relationship management service?
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| 4. | How to maintain their customer after selling their product?
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| 5. | How to use their promotional tool?
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| 6. | What types of service provided when customer give payment? | |||||
| 7. | How to meet customer’s need?
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| 8. | How to select their company the marketing environment? |
