Major purpose of this article is to explain remarkable appeal of Retail Marketing. Retail marketing is the variety of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is dissimilar from other categories of marketing because of the mechanism of the retail trade, such as selling finished goods in little quantities to the customer or end user, usually from a fixed locality. Retail marketing makes use of the familiar principles of the marketing mix, such as product, price, place and promotion. Retailers are an essential part of customer spending which is often a key sign of how the overall economy is performing on a usual basis.