Report on Identify the Key Marketing Deficiencies of STAR
Subject: Marketing | Topics:

Main objective of this report is to Identify the Key Marketing Deficiencies of STAR, here evaluate the form and status of competition in the segment. Report focus on to identify the key marketing deficiencies of “STAR” as a brand in Tk. 1 segment against its largest competitor “NAVY” on the basis of consumer disposition funnel. Finally recommend some appropriate and market specific solutions to minimize the gap and design a detail pilot project for implementation of the recommendations.


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