Report on Banglalink
Subject: Marketing | Topics: ,

Executive Summery

In this report we have shown the background of Banglalink. Then we have shown the company profile at a glance. And finally we have discussed about the Human Resource Process of Banglalink Customer Care. We have tried to explain this system step by step. From overall analysis we have see that Banglalink is very much careful about this Human Resource Process.

CHAPTER-I

Introduction to the Report

1.0 Introduction

 1.1  Origin of the report:

The course instruction Strategic Management   Prof. Dr. Anwar Hossain authorized the task of writing this report to a group of four members. The topic was selected by the group with the consent of the instructor. The Date of Submission of this report is on April 17, 2011

1.2    Purpose:

This report is the requirement of Strategic Management Course. The purpose of this report is given an overall idea about the corporate strategy of Banglalink .

1.3 Objective of the report:

v  To fulfill academic requirement

v  To gain practical knowledge of Company’s  Strategy  practices

v  To compare Banglalink Customer Care with other companies

v  To identify and analyze the SWOT analysis of  Banglalink

v  To evaluate the growth and impact of HR practices in Banglalink

v  To recommend ways or steps to solve problems regarding company strategy.

1.4  Scope of the Study:

We have got the scope of prepared these kinds of report for our course instructor Prof. Dr. Anwar Hossain. There we have collected information from website from the Company and also form the Dhaka Banglalink office.

1.5 Methodology:

We have followed the methods of report writing and collect various information for competition this report properly. Both primary and secondary source were involved to develop this report. There we have tried to use details and important information on this report.

1.6 Report Preview:

In this report at first we have given the company profile.. Then we have discussed the Strategical Process followed by Banglalink & the impact of the present

1.7 Source of Information:

Banglalink is the 2nd largest telecommunication company of Bangladesh. So data collection is very difficult. We have visited the Dhaka Banglalink center. and discuss with their General Manager of Quality assurance Unit & other employees. They gave us lot of information about this organization.

The secondary sources require:

1. Website.

2. Related books about report writing.

1.8 Historical Background:

Banglalink is the second largest cellular service provider in Bangladesh. As of August, 2008, banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom.

Banglalink had 1.03 million connections until December, 2010. The number of banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2010, making it the fastest growing operator in the world of that year.

In August, 2010, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections.

1.9 Limitation:

The limitation of the study is given below:

1. The first limitation is time. There was so short time for research this kind of report

2. Banglalink is very much reputed company. So they are very much compact and concern to reveal about their information.

CHAPTER-II

Organization Overview

 

Company Profile

Orascom Telecom Bangladesh Limited

Type

           Subsidiary

Founded

           1999
Headquarters   

 

 

 

 

 

          Tiger House,House # House # SW(H)04,          Gulshan Avenue

Gulshan Model Town,

Dhaka, Bangladesh

Area served

       61 districts and 486 thanas

Key people

        Rashid Khan, CEO

Industry

       Telecommunication

Products

       Telephony, GPRS

Revenue

       US $ 26.3 million

Parent

       Orascom Telecom

Website

       www.banglalinkgsm.com

ABOUT THE BANGLALINK:

Banglalink is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom.

Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year.

In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections.

History:

Sheba Telecom (Pvt.) Ltd. was granted license in 1989 to operate in the rural areas of 199 upazilas and later they were also allowed to extend to cellular mobile radio-telephone services.

In July, 2004, it was reported that Orascom Telecom is set to purchase through a hush-hush deal the Malaysian stakes in Sheba Telecom, as it had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was reached with Orascom worth $25 million was finalized in secret. The pact has been kept secret for legal reasons, considering financial fallout and because of the feud.

The main reason for the undercover dealing was because the existing joint venture agreement between the Bangladeshi and the Malaysian partners dictates that if any party sells its Sheba shares, the other party will enjoy the first right to buy that.

Integrated Services Ltd (ISL), the Bangladeshi partner, was being ‘officially’ shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba’s liabilities. Sheba had a base 59,000 users, of whom 49,000 were regular when it was sold.

In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US$ 60 million and re-branded and launched its services under “Banglalink” in February, 2005. Banglalink’s license is a nationwide 15-year GSM license and will expire in November, 2011.

In March, 2008, Sheba Telecom (Pvt.) Limited changed its name as Orascom Telecom Bangladesh Limited, matching its parent company name.

Vision of Banglalink:
“Banglalink understands people’s needs best and will create and deliver appropriate communication services to improve people’s life and make it easier”.

Mission of the Banglalink:
To deliver optimum value to

  •     Customers
  •     Employees
  •     Attract and retain quality human resource.
  •     Firm commitment to the society and the growth of national economy while ensuring good   Corporate Governance

Objective of Banglalink:

To earn customer satisfaction through diversified telecommunication activities and introduction of innovative ideas.

Efforts of Banglalink:

To achieve the goal through fully motivated, committed and dedicated work force.

Committed to the clien:

  • Respond to the customer needs with speed and accuracy
  • Share their values and beliefs
  • Grow as our customer grow
  • Offer first rated solutions of client  problems and issues
  • Provide product and service at competitive pricing
  • Create life long relationship based on mutual trust and respect
  • Provide service with high degree of professionalism and use of most modern technology

Value of Banglalink:

Banglalink aims to understand peoples’ needs best and develop appropriate communication services to improve peoples’ life and make it simple.
To ensure their vision is achieved, they have set their selves a few values, they want to be:

  • Customer focus
  • Integrity quality
  • Team work
  • Respect for the individual
  • Responsible Citizenship
  • Straight Forward
  • Reliable
  • Innovative
  • Passionate

Core objective of Banglalink:

Banglalink believe in its uncompromising committed to fulfill its customer need and satisfaction and to become their first choice in telecommunication. Taking cue from its pool of esteemed clientele, Banglalink intend to pave the way for a new era in telecommunication that upholds and epitomizes its vaunted marquees “You First”

Making a Difference:

When Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments.

Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink.

Level of Competition:

The level of competition of the Banglalink is very high. We can divided the competitors in to two categories:
Close Competitors:
– Grameen Phone
– Airtel
– Robi
– Teletalk
– Citycell

Distance Competitors:
– RanksTel
– Dhaka Phone
– People’s Telecom

banglalink desh

report on banglalink

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