Report on Distribution Process of Danish Food Products

Main purpose of this report is to analysis Distribution Process of Danish Food Products. Report find out by which system they are distribution their product. Other objectives are find out how to distribute they are products to consumer and find out distribution channel of Danish food. Finally analysis marketing channel function and flow of Danish food and draw SWOT analysis based on Distribution Process.

Introduction

Partex Group started modestly in 1959 in tobacco trading and with prudent entrepreneurship. At a time it was one of the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over twenty units giving value for money to all customers. Today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector.

Partex group consumer brands already have a very strong brand image and sales term. So we are believe that the distribution process and seals representatives or sales field forces of Partex group could  take care by properly than nobody can stop partex group consumer brand to going high market.

Here, major theme in our report distribution process on Danish food. There are three types of Danish food products namely Danish Condensed Milk, Danish Fruit Juice and Danish Milk Powder for quality management Danish Condensed Milk bd. ltd. has achieved the ISO certificate. It also has achieved HACCP certificate for maintaining stringent quality in all phases of productions hat is the consumer brand of partex group.

 

Objectives

Broad Objective:

To find out by which system they are distribution their product.

Specific Objectives:

  • To find out how to distribute they are products to consumer.
  • To find out distribution channel of Danish food.
  • To find out marketing channel function and flow of Danish food.

Scope:

Only the Danish Condensed Milk, Danish Fruit Juice and Danish Milk Powder of Danish food products of Partex group is considered here.

 

Organization overview:

History:

Partex Group is among the large Bangladesh private sector manufacturing and service based enterprises, owning and operating over tweenty units giving value for money to all customers. Partex group started modestly in 1959 in tobacco trading and with prudent entrepreneurship of our Founder Chairman Mr. M.A. Hashem today we have a stake in tobacco, food, water, soft drinks, steel container, edible oil, wooden board, furniture, cotton yarn and the IT sector. Manufacturing sector, this has matured to the multi million dollar diverse investment of the Partex Group today. Partex group is another enterprise Danish Food Products Ltd. There are three types of Danish food products namely Danish Condensed Milk, Danish Fruit Juice and Danish Milk Powder. It has achieved the quality management certificate ISO 9001-2000.For producing quality product Danish Condensed Milk has achieved the HACCP certificate at first in Bangladesh.

 

 

Products:

Danish Food:

There are three types of Danish food products namely Danish Condensed Milk, Danish Fruit Juice and Danish Milk Powder. It has achieved the quality management certificate ISO 9001-2000.For producing quality product Danish Condensed Milk has achieved the HACCP certificate at first in Bangladesh.

Danish condensed milk:

Danish Condensed Milk Bd. Ltd. is the most rewarding unit of Partex Group; the unit produces Danish Condensed Milk in 397 Gm. cans, Danish Milk Powder in 1000 Gm. & 500 Gm. sachet packs and Mango & Orange Juice in 250 ml aseptic packs. Danish Condensed Milk is the first in the Condensed Milk Industry started operation during the year 1991 in the country and possessing the leading position in the local market. Presently Danish Condensed Milk is being exported in Nepal, Bhutan and some parts of India in bulk quantity. It has been well appreciated in those markets as a result it is expanding day by day in foreign markets.

For quality management Danish Condensed Milk bd. ltd. has achieved the ISO certificate. It also has achieved HACCP certificate for maintaining stringent quality in all phases of production.

The factory of Danish Condensed Milk Bangladesh Ltd. is located at Shimrail, Kanchpur, and Narayanganj. It covers two major production ranges, “Danish” Sweetened Condensed Milk and “Silver Cross” Full Cream Sweetened Condensed Milk, both in tin containers of 397 grams. Being the market leader, latest developed recombination, pasteurization and flash cooling DTD (Danish Turnkey Dao roes) technology are used to make both these products which are fit for international standard.

Brand name: Danish condensed Milk

Pack/ Quantity: Net 397 Gms

Quantity /Carton: 48 PCS.

Carton specification: 5 ply corrugated carton

Can: Metal can

 

Danish milk powder:

This unit of the Group was launched with the aim of marketing high quality full cream milk powder throughout the nation. The factory of Danish Milk Bangladesh Ltd. is located at Kanchpur, Narayanganj. The company markets “Danish” brand spray dried full cream milk powder both in 500 grams and 1000 grams sachet packs, enriched with vitamin A and D. The products are packed in sachets by highly sophisticated Automatic FFS (Form, Fill and Seal) machine.

The products are marketed through its vast nationwide distribution network by the company’s distributors covering the whole of Bangladesh. At a later stage, the company has a plan to market powder milk in tins & other pack sizes.

Danish fruit juice:

Recently commissioned, this unit produces highest quality fruit drinks under the brand name Danish Fruit Juices. Bangladeshi customers have welcomed the mango fruit and orange flavored drink, hygienically packed in 250ml aseptic packs. Every age group can enjoy this drink, especially when served chilled in our hot summers.

Brand name: Danish Mango Juice

Pack/ quantity: 250 and 200ml

Quantity /Carton: 36pcs and 48pcs

Carton: 3 ply corrugated

 

Danish Distribution Network:

Danish Condensed Milk Bd. ltd. is the one of the largest distribution network in Bangladesh. Hundreds of eager energetic and effective sales representatives are working supported by our dedicated sales and marketing division. We are marketing many products mainly Danish Condensed Milk, Danish Milk Powder, Danish Fruit Juice.

In addition to our vast sales and distribution network of dealers, we have 6 sales depots located at strategic points. We have mobilized adequate distributors to serve all parts of the regions; we are one of the largest distribution organizations in Bangladesh. This network makes possible the flow of goods from the producer through intermediaries to the buyer.
Distribution Channel

Highlights of Danish Distribution network:

Network and operations:

No. of towns under regular coverage———————————————177

No. of distributors———————————————————————194

No. of outlets under regular frequency———————————————97,665

No. of sections [each consist of 50 outlets] —————————————–1782

No. of Sales Area———————————————————————-14

No. of Sales Territory——————————————————————80

 

Swot analysis:

Strengths:

  • Danish food has strong supply chain.
  • Efficient teem of management.
  • Simplified channel of distribution.
  • Low cost of transmission and information.
  • Adopt all new technology and communication system.

Weakness:

  • Inadequate of capital
  • Inadequate information system and infrastructure.

Opportunists:

  • Country wild distribution network and who are reliable.
  • Danish food offer completive price due to having effective distribution channel.

Threat:

  • New channel of distributions may be adopted, as a result if will involve huge capital investment.
  • Threat arises from other competitors distribution channel

 

Conclusion:

While heading for conclusion we must say we had a wonderful time when we worked in our report. We are never could feel that we were an outside rather we stared believing my self as an integral part of our study.

We have given our first level best to make this report as realistic as possible focusing on almost every part in making research more realistic we considered to focus the important issues there distribution system.

Finally, we are most emphasis distribution function and consumer channel of Danish food. Partex group is a formidable partner in strengthening the countries economy. We wish them all the success.