Report on Rahimafrooz
Subject: Marketing | Topics: ,


Rahimafrooz, founded in 1954 by Late A. C. Abdur Rahim as a trading company, is one of the largest business groups in Bangladesh. It consists of nine SBUs and several other affiliations. The Group’s Chairman is Mr. Afroz Rahim and the Managing Director is Mr. Feroz Rahim

Rahimafrooz operates in three broad domains: automotive after market, power and energy, and retail chain. It sells tyres, batteries, lubricants, emergency power products, diesel as well as gas generators, lighting products, electrical accessories, solar systems, energy solutions using compressed natural gas, and power rectifiers. The Group also runs ‘Agora’ the first retail chain in Bangladesh.

The Group has strengthened its market leadership at home while reaching out to international markets. Ranging from automotive after market products, energy and power solutions, to a retail chain.

Rahimafrooz produces and markets a range of battery products – automotive, motorcycle, and appliance batteries, Industrial (stationary, deep cycle, traction, VRLA) batteries, IPS and UPS batteries, and rectifiers. Lucas and Spark are the leading names in the local battery market[citation needed] while Volta, Optus and Delta batteries are fast gaining equity as International brands. The Group’s portfolio includes international tyre brands Dunlop and Kenda, and its own brand RZ Tyre. Rahimafrooz is the exclusive franchisee of the full range of lubricant brand Castrol in Bangladesh.

Through Rahimafrooz IPS, UPS and Voltage Stabiliser, the Company enjoys clear leadership of the emergency power products market.[citation needed] The Company brings to Bangladesh leading gas and diesel generator brands – Pramac as well as Mitsubishi. It also markets home and industrial lighting products from General Electric USA (GE) and electrical accessories from Hager France.

Rahimafrooz, in 2001, made a breakthrough in the urban lifestyles by launching one of very few retail chains in the country – Agora.[citation needed]

Rahimafrooz’s Renewable Energy division has been providing Solar solutions. It has supplied over 52,000 solar home systems (SHS) to the rural, off-grid areas of Bangladesh where the national grid cannot reach. The Company has helped light the darkness by making available the SHS through micro-credit, whereby a family can pay as low as USD 7.00 per month for lighting up their homes, workplaces, business, etc. The Company, in recognition of its solar efforts, received the McGraw-Hill Platt Global Energy Award in 2004 and the Global Ashden Award in 2006.[citation needed] Rahimafrooz also offers equipments for CNG refuelling, conversion, conversion centres, and maintenance.

The Group operates a non-profit organization Rural Services Foundation (RSF) through which the solar home systems reach the customers in the rural areas of Bangladesh.

Rahimafrooz is also endeavouring into tyre retread, besides manufacturing and marketing emery cloths and abrasive papers. In a joint venture, the Group has enterprised into the first ever fibre optical commercial networking backbone in Bangladesh in the form of Metronet Bangladesh Ltd. (MBL).

One of the SBUs of Rahiamfrooz Group, Rahimafrooz Renewable Energy Ltd. distributes solar home systems to underdeveloped rural regions of Bangladesh. For that, the company received the Ashden Award for Sustainable Energy[1] in 2006.

Safe disposal and recycling of used batteries:

Rahimafrooz as a Group is highly committed to its social and environmental responsibilities. All its operations are built and managed in a way so that the possibility of any detrimental effect on the environment can be eliminated or minimised. Being the leader in the lead-acid battery industry, RBL is no exception to that commitment. Safe disposal of the used batteries in Bangladesh has been a big concern. Rahimafrooz has lobbied actively in getting a law formulated and enacted in this regard. RBL has ensured proper facilities and establishments for collecting (buying back) and breaking used batteries safely in an isolated location in Savar. Simultaneously, it has also made huge investments in setting up a smelting plant to recycle the recovered lead from the used batteries. In order to make all these efforts truly meaningful, Rahimafrooz has been periodically running awareness building campaigns in the society among the battery users (including the drivers) to educate them about the need for a safe disposal of batteries and also encouraging them to avail the buy-back benefits offered by Rahimafrooz for used batteries.

Company Profile

Basic InformationCompany Name:           Rahimafrooz Bangladesh Ltd

Business Type:  Manufacturer, Trading Company, Agent


(We Sell):            Lead Acid Battery, Tyre, Voltage Stabiliser, UPS, Inverter


(We Buy):            Voltage Stabiliser, UPS, Inverter

Brands: Rahimafrooz

Number of Employees: Above 1000 People

Trade & MarketMain Markets:  Africa

 Mid East

 Eastern Asia

Main Customers:             Domestic Market, Middle east, India, etc

Total Annual Sales Volume:         Above US$100 Million

Export Percentage:         21% – 30%

Total Annual Purchase Volume: US$50 Million – US$100 Million

Factory InformationFactory Size (Sq.meters):     Above 100,000 square meters

Factory Location:              Dhaka, Pabna & EPZ

QA/QC:                In House

Number of Production Lines:      Above 10

Number of R&D Staff:    11 – 20 People

Number of QC Staff:       31 – 40 People

Management Certification:         HACCP   ISO 9001:2000   QS-9000   ISO 14001:2004

Contract Manufacturing:              OEM Service Offered   Design Service Offered

Rahimafrooz IPS 350 Watt

 US$393.94 per Set

Tk 26000.00 per Set


 2 Tube + 2 Fan

 Backup: 2 Hours

 Watt: 280

 VA 350

 * Warranty provided by the dealer.

 * Minimum 10 days required to deliver

Delivery Area: Dhaka

 Product of Rahimafrooz

Rahimafrooz IPS Radiant 550 VA

Price:  $579.99/ 39000tk.

Rahimafrooz’s product also identifies different activities of the competitors because there are also players who have special interest are their market share in the same market. Timeliness of the data is very important. I want to mention that here I learned how to work in professional environment with challenges in the real development world, how to improve coding and design techniques and how to cope with different working Throughout the whole development process.
Report on Rahimafrooz

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