Require for Effective Market Positioning

This article focus to explain why require for effective Market Positioning. Market Positioning is an effort to effect consumer perception of the brand or product in accordance with the perception regarding competing brands or even products. Its objective should be to occupy a obvious, unique, and advantageous position within the consumer’s mind. Positioning may be the marketing activity and process of identifying a marketplace problem or opportunity, and developing a solution based on researching the market, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing as well as business objectives. Positioning pertains to strategy, in the unique or tactical improvement phases of performing an objective to achieve a business’ or even organization’s goals, like increasing sales quantity, brand recognition etc