The aim of this article is to analyze right pricing strategy. A business can use many different pricing strategy while selling a goods and services. The Price could be set to maximize profitability for every unit sold or in the market overall. It enable you to defend an existing market from new entrants, to increase market share within a market or to enter a fresh market. Businesses may gain from lowering or rearing prices, depending on the needs and behaviours of customers and clients in the particular market. Discovering the right pricing strategy is definitely an important element in owning a successful business.