Role of Advertising in Retail

The retailer must strive hard to communicate the USPs (Unique selling Proposition) of the brand to influence the buying behavior of the customers. In simpler words, advertisements help the end-users to know to which brand a particular product belongs.

  • The retailer through various ways of advertising strives hard to promote his brand amongst the masses for them to visit the store more often.
  • Advertisements attract the customers into the store. They act as a catalyst in bringing the customers to the stores.

The advertisement must effectively communicate the right message and click on the customers. It should be a visual treat and appeal the end-users.

  1. Print media is also one of the most effective ways to promote a brand. Newspapers, magazines, catalogues, journals make the brand popular amongst the individuals. Retailers can buy a small space in any of the leading newspapers or magazines; give their ads for the individuals to read and get influenced.
  2. Television also helps the brand reach a wider audience. Now a days retailers also use celebrities to endorse their products for that extra zing. Celebrities are shown using the particular brand and thus making it a hit amongst the masses.
  3. Radio Advertisements also help in creating brand awareness.
  4. Social networking sites have also emerged as one of the easiest and economical ways to promote a product or brand.

Role of Advertising in Retail