Term paper on Sample Marketing Plan

This a term paper on Sample Marketing Plan. Focus objective of this term paper is Vision, Market Definition and Segmentation, Target Market Segment Strategy, Needs and Requirements, Distribution Channels, Competitive Forces, Communications, Keys to Success, Marketing Plan Strategy, Emphasize Service and Support, Emphasize Relationships, Expense Budget Summary, Expense Budget by Manager, Expense Budget by Markets, Expense Budget by Type, Expense Budget by Product, Sales Forecast, Measurement and Comparison, Marketing Organization, Critical Issues, etc.