Source Message and Channel Factors - Assignment Point
Source Message and Channel Factors
Subject: Marketing | Topics:

The extent to which the receiver sees the source as knowledgeable and trustworthy to give information. A source Message characteristic which encompasses similarity, familiarity and likability.

Source Message of using celebrities:

•Overshadowing the product
•Overexposure
•Target audiences’ receptivity
•Risk to the adviser

Download (PPT, Unknown)

Source Message and Channel Factors

Related Marketing Paper: