A study on the Re-branding of djuice - Assignment Point
A study on the Re-branding of djuice
Subject: Marketing | Topics:

The vital objective of this report is to find out the effect of rebranding of djuice in strengthening it’s positioning as a youth lifestyle brand. Other objectives of this reports are to identify the psychographic characteristics of the sub-groups in the youth segment, to find out the perception regarding the brand personality of djuice among different sub-groups before and after the rebranding of djuice, to find out djuice’s performance as a lifestyle expression brand among different sub-groups before and after the rebranding of djuice and to identify the criteria for satisfaction with djuice’s performance among the different sub-groups before and after the rebranding of djuice.

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