Supplementing the Chosen Competitive Strategy - Assignment Point
Supplementing the Chosen Competitive Strategy
Subject: Marketing | Topics:

Supplementing the Chosen Competitive Strategy:

Successful business strategy is about actively shaping the game you play, not just playing the game you find.Companies sometimes use strategic alliances or collaborative partnerships to complement their own strategic initiatives and strengthen their competitiveness.  Such cooperative strategies go beyond normal company-to-company dealings but fall short of merger or full joint venture partnership.

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Competitive Strategy

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