Term Paper on Social Responsibility of HSBC - Assignment Point
Term Paper on Social Responsibility of HSBC
Subject: Marketing | Topics:

Executive Summary

The report starts with the introduction of HSBC its background, products and services, mission and vision. HSBC is one of the largest banking and financial services organizations in the world headquartered in London. HSBC’s international network comprises around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC started its operations in Bangladesh 1996.

After the introduction we have proceed to the part of the report which is about the CSR activities of HSBC banks. Next part was the result of a survey done on the employees.

As one of the largest international bank in Bangladesh HSBC is committed to their customers as well as to the society, from 1996 HSBC is undertaking various projects and events for corporate sustainability. The new strategy of HSBC Bangladesh emphasizes their current focus on education for underprivileged children and supporting the environment. The CSR activities are not limited to a particular set of works but the activities vary according to the need of the society. Marketing department of HSBC Bangladesh is responsible for the events and programs. They always try to introduce new activities each year to enhance society’s well being. HSBC has always stretched their helping hand whenever the people were in need. They had helped during SIDR and AILA, two of the dangerous hurricane that hit different places of Bangladesh, in two to three phases. HSBC Young Entrepreneurship Award is a very good opportunity for the students of different universities to show their talent where they had to develop business plans and the three best teams get a chance to fly to Malaysia and participate in the grand Finale. HSBC is providing help to The School of Hope where disabled children get a chance to study. The employees provide help by giving the children toys and books to read in 2009 the students of School of Hope were taken to visit the zoo. There are different types of activities HSBC is doing for the society. The Marketing department of HSBC Bangladesh is trying their best to participate in the activities and events and to fulfill their goal to become the number one financial institution of Bangladesh in terms of corporate sustainable.

HSBC Holdings plc

TypePublic limited company
SEHK: 005
Traded asLSE: HSBA NYSE: HBC Euro next: HSB BSX:1077223879
IndustryBanking
Financial services
Investment services
Founded1991
(HSBC Holdings plc)
1865
(The Hong Kong and Shanghai Banking Corporation Limited)
Founder(s)Sir Thomas Sutherland
Headquarters8 Canada Square,
Canary Wharf,
London, United Kingdom
Number of locations7,500 offices in 87 countries & territories
Area servedWorldwide
Key peopleDouglas Flint
(Group Chairman)
Stuart Gulliver
(Group Chief Executive)
ProductsFinance and insurance
Consumer Banking
Corporate Banking
Investment Banking
Investment Management
Global Wealth Management
Private Equity
Mortgages
Credit Cards
Revenue US$ 98.918 billion (2010)
Operating income US$ 19.037 billion (2010)
Profit US$ 13.159 billion (2010)
Total assets US$ 2.454 trillion (2010)
Total equity US$ 147.667 billion (2010)
Employees307,000 (2010)
SubsidiariesHSBC Bank plc
The Hong Kong and Shanghai Banking Corporation
HSBC GLT India
HSBC Bank USA
HSBC Bank Middle East
HSBC Mexico
HSBC Bank Brazil
HSBC Finance
WebsiteHSBC.com

Introduction`

Hong Kong and Shanghai Banking Corporation shortly called HSBC.  HSBC Holdings plc is a global banking and financial services company headquartered in Canary Wharf, London, United Kingdom. As of 2011 it was the world’s second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine. It has around 7,500 offices in 87 countries and territories across Africa, Asia, and Europe, North America and South America and around 100 million customers. As of 30 June 2010 it had total assets of $2.418 trillion, of which roughly half were in Europe, a quarter in the Americas and a quarter in Asia.

HSBC is one of the largest banking and financial services organizations in the world. Its international network comprises some 8,000 properties in 88 countries and territories in Europe; Hong Kong; Rest of Asia-Pacific; the Middle East; North America and Latin America.

With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by over 220,000 shareholders in 121 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Shares.

HSBC provides a comprehensive range of financial services to more than 100 million customers through four customer groups and global businesses: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Private Banking.

History of HSBC

HSBC (abbreviation origin: the “Hong Kong and Shanghai Banking Corporation“) was founded in the former British colony Hong Kong (in March 1865) and Shanghai (one month later) by Scotsman Sir Thomas Sutherland (1834–1922). HSBC Holdings plc established in 1990 became the parent company to The Hongkong and Shanghai Banking Corporation in preparation for its purchase of Midland Bank in the United Kingdom and restructuring of ownership domicile for the impending transfer of sovereignty of Hong Kong to China. HSBC Holdings acquisition of Midland Bank gave HSBC Group a substantial market presence in the United Kingdom which was completed in 1992. As part of the takeover conditions for the purchase of Midland Bank, HSBC Holdings plc was required to relocate its world headquarters from Hong Kong to London in 1993.

Major acquisitions in South America started with the purchase of the Banco Bamerindus of Brazil for $1bn in March 1997 and the acquisition of Roberts SA de Inversiones of Argentina for $600m in May 1997.

In 1980, HSBC acquired a 51% shareholding in Marine Midland Bank, which it extended to full ownership in 1987. In May 1999, HSBC continued its US acquisitions with the purchase of Republic National Bank of New York for $10.3bn.

Expansion into Continental Europe took place in April 2000 with the acquisition of Crédit Commercial de France, a large French bank for £6.6bn.

In July 2001 HSBC bought Demirbank, an insolvent Turkish bank. Then in August 2002 HSBC acquired Grupo Financiero Bital, SA de CV, Mexico’s third largest retail bank for $1.1bn.

The new headquarters of HSBC Holdings at 8 Canada Square, London officially opened in April 2003.

Then in September 2003 HSBC bought Polski Kredyt Bank SA of Poland for $7.8m.

In June 2004 HSBC expanded into China buying 19.9% of the Bank of Communications of Shanghai.

In the United Kingdom HSBC acquired Marks & Spencer Retail Financial Services Holdings Ltd for £763m in December 2004

Acquisitions in 2005 included Metris Inc, a US credit card issuer for $1.6bn in August[23] and 70.1% of Dar Es Salaam Investment Bank of Iraq in October.

In April 2006 HSBC bought the 90 branches in Argentina of Banca Nazionale del Lavoro for $155m.

In December 2007 HSBC acquired The Chinese Bank in Taiwan.

In May 2008 HSBC acquired IL&FS Investment, an Indian retail broking firm.

HSBC in Bangladesh

HSBC in Bangladesh

General Background

  • Opened first Bangladesh branch in December 1996
  • Network of 13 offices: 12 branches, 1 sub-branch and an offshore banking unit
  • 922 employees as of June 2010

Key business areas:

  • Personal Financial Services
  • Commercial banking
  • Corporate and institutional banking
  • Global Markets

HSBC’s operations in Bangladesh

In Bangladesh, the HSBC Group’s history dates back to 1996 when The Hongkong and Shanghai Banking Corporation (HSBC) Ltd opened its first branch. Today, the HSBC Group offers a comprehensive range of financial services in Bangladesh including commercial banking, consumer banking, payments and cash management, trade services, treasury, and custody and clearing.

  • Personal Banking: With 12 branches and 1 sub-branch, 33 ATMs and 8 Customer Service  Centers in Dhaka, Chittagong and Sylhet and Business Development offices in 7 Export Processing Zones. HSBC offers a full range of personal banking and related financial services including current and savings accounts, personal loans, time deposits, traveler’s cheques and inward and outward remittances.
  • Commercial banking: Commercial banking is a traditional strength of the HSBC Group. In Bangladesh, HSBC is a popular choice for customers because of the Group’s international reach and a wide range of financial services and products. HSBC has an offshore banking unit (OBU) licence and can therefore also provide foreign currency financing to qualifying customers. In addition, there are 7 business development centres in the country’s major 7 EPZ areas including Dhaka, Chittagong, Adamjee, Mongla, Comilla, Karnaphuli and Ishwardi.
  • Corporate and institutional banking: Corporate and institutional banking provides dedicated relationship management services to HSBC’s clients in major corporate and financial institutions. The Bank’s focus is on fostering long-term relationship based on its international connections and extensive knowledge of Asia and Asian business.
  • HSBCnet:  HSBCnet, a proprietary computer-based software package, provides customer with an instant link into the HSBC Group’s international computer network, allowing them to perform transactions and obtain a diverse range of up-to-date information 24 hours a day, 365 days a year.
  • Trade & Supply Chains: Trade finance and related services are a long-standing core business of HSBC based on the depth and spread of its corporate customer base, highly automated trade processing systems and extensive geographic reach.
  • Payments and cash management: HSBC is one of the leading providers of payments and related services to financial institutions, corporate and personal customers in Bangladesh. Underpinned by the Group’s extensive network of offices  and capabilities, payments and cash management assists companies in efficient cash management through the provision of payments, collections, liquidity and account services.
  • Custody and clearing: HSBC is a leader in custody and clearing in the Asia Pacific region and the Middle East. The network uses advanced securities clearing system, which was developed in house and provides round-the-clock online real-time access to clients’ securities portfolios.
  • Investment banking and markets: This division brings together the advisory, financing, asset management, equity securities, private banking, trustee, private equity, and treasury and capital market activities of the HSBC Groups.
  • Treasury and capital markets: HSBC’s treasury and capital markets business ranks among the largest in the world and serves the requirements of supranational, central banks, international and local corporations, institutional investors, and financial institutions as well as other market participants.
  • Amanah: HSBC Amanah is the global Islamic financial services division of the HSBC Group, responsible for the development of Islamic financial products for distribution to customers of the HSBC Group. It was established in 1998 and is now based in Dubai, UAE with regional offices in the UK, USA, Saudi Arabia, Malaysia, Indonesia, Bangladesh, Singapore and Brunei. HSBC Bangladesh currently offers Amanah Current Account and Amanah Import Finance.

Objective

General Objective

As the report is a necessary requirement for a BBA student and a part of the program therefore the general objective is to know about HSBC, its history, its product and different social responsibility in Bangladesh, the activities of the different departments of HSBC in Bangladesh. The practical experiences which we have gained during our report period have broadened our objective to go further and prepare a report on the CSR activities of HSBC Bangladesh.

Specific Objective

More specific Objective of the report is:

• To know whether the employees are aware of the CSR activities that the marketing department is doing.

• To know in what extent the employees are involved in the activities of corporate sustainability done by the bank.

• To know whether the activities are helping the society as a whole.

• To make recommendations.

Findings

HSBC has invested in many sectors in Bangladesh to Build up Social activities.

Capture

  • Staff participation: 26% of total HSBC Bangladesh staff participated in 2009 CS initiatives
  • Voluntary Hours:1300+ man hours 90% office time & 10% personal time
  • To encourage Bangladeshi Entrepreneur: (HSBC Young Entrepreneur Awards 2009-10) The 3 best teams from Bangladesh will win BDT70,000, BDT40,000 and BDT30,000 prize money respectively.
  • Environment:

►Taking effective action to manage risks and capitalize on new

opportunities arising from climate change;

►Implementing carbon reduction activities that deliver demonstrable

results; and

►Forward planning around expected regulation

  • Culture: Tarun Kobi O Lekhak Purashkar” – They invested in October 2009 with a total award money of BDT 3 lakh taka.

Social Responsibility in Bangladesh

2010

Launching of HSBC- The Daily Star Climate Award-2010

The “HSBC – The Daily Star Climate Awards” is being introduced to recognize and promote individuals and institutions that are proactively running environment friendly business operations, doing research for climate change in Bangladesh, initiating climate change adaptation projects and reducing the impact of climate change. It is open to majority owned Bangladeshi companies and Bangladeshi individuals under four major categories. Details can be found at www.hsbc.com.bd and www.thedailystar.net. Waste Concern is the knowledge partner of this initiative.

Footprint Management

HSBC has been awarded “U Green Awards 2009” in the banking and financial institution category organized by the U Magazine, recognizing the Bank’s outstanding environmental performance and contributions to the local community.

Corporate Social Responsibility Award

Capital Weekly’s first Corporate Social Responsibility Award in recognition of the bank’s outstanding efforts in integrating sustainability into business.

2009

HSBC Bangladesh Carbon Footprint Management

HSBC in Bangladesh initiated a carbon footprint management study at the Bank’s Dhanmondi branch. The footprint study is being managed by Waste Concern Consultants Ltd. Carbon footprint which includes the emissions from your home, car, air travel and everything we use which affects the climate. Since 2002 the Bank has developed and implemented a number of initiatives to reduce its consumption of energy, water and waste. It is also committed to going carbon neutral in order to reduce greenhouse gas emissions to tackle climate change.

HSBC Tops the 2009 Carbon Disclosure Project

HSBC has been rated number one in the financial sector and third overall in the 2009 Carbon Disclosure Project (CDP). The CDP promotes awareness of business implications of climate change by encouraging the world’s leading companies to disclose information about their greenhouse gas emissions.

  • Taking effective action to manage risks and capitalize on new opportunities arising from climate change;
  • Implementing carbon reduction activities that deliver demonstrable results; and
  • Forward planning around expected regulation

HSBC in Bangladesh Celebrates World Environment Day 2009

HSBC supported the United Nations’ World Environment Day (WED) on 5 June 2009 by launching a global “Be Part of the Solution” campaign. HSBC employees around the globe were encouraged to do their part by acting on climate change.

Over 70 staff of HSBC Bangladesh, lead by HSBC Chief Executive Officer, Mr. Sanjay Prakash, went to the nearby park “Pantha Kunga”. There, the staff helped clean up the park of debris, waste and other materials and deposited the items to the nearby waste facility. In addition, staff also planted about 600 fruit, flower and herbal trees in the park to provide a greener look and future.

Earth Hour

HSBC Bangladesh along with 20 countries/territories across Asia-Pacific joined millions of businesses and homes worldwide in switching off building lights for Earth Hour.

HSBC Climate Champion

HSBC Climate Partnership brings together HSBC, The Climate Group, Earth watch Institute, Smithsonian Tropical Research Institute and WWF. Key objectives of the Partnership are to mobilize HSBC employees to fight climate change. To achieve this, HSBC works with Earth watch Institute, a top international environmental charity, to develop employee training programmers around the world.

A colleague from HSBC Bangladesh Joined the Climate Champion program in India this year. Under this programmers she helped the environment scientists working there understand and research various issues on climate change.

HSBC in Bangladesh has sent a total of 28 staff since 2003 in these international environmental programmers

2008

HSBC Climate Partnership

The “HSBC Climate Partnership” – awareness and capacity building presentation was held at CHG & CGE Branches on 26 October & CHG Network Services Centre on 06 August 2008.

The presentation was conducted by HSBC staff member, Mirza S.A Habib, the Climate Champion from Bangladesh. In the presentation, he shared the experiences he gathered in Malaysia (18 – 31 May 2008) from his participation in various capacity building programmers.

World Environment Day 2008

June 08: To mark World Environment Day, HSBC Bangladesh carried out a large scale tree planting (more than 1,000 trees) program at the Osmani Udayan, which is one of the largest parks in Dhaka City. Through this tree planting program, HSBC aims to increase its green footprint in the city it operates in.

Department heads and HSBC branches received a potted Bashak Tree which will be taken care of throughout the year. It was also arranged for a green branded car to roam around the city on 05 June 2008. Select branches and customer service centers were decorated on a green theme and customer-facing staff wore green t-shirts to mark this day.

HSBC launched “Go Green” campaign to mark World Environment Day. Under this campaign, customers would get a special discount on the CNG conversion loan and a Certificate. HSBC would also plant a tree on behalf of the customer for every CNG conversion loan taken.

HSBC Environment Champions

The final round of the HSBC Environment Champions was held at a local city hotel. HSBC Environment Champions was organized to raise awareness about the environment among the students of Bangladesh. Surobhi Saha Roy from Mohammadpur Preparatory School was the first prize winner. She presented her idea of bio-textile technology to prevent soil erosion.

The second and third prize winners were Sohel Rana from Rani Bilashmoni Boys High School, Gazipur and Zahidur Rahman from Uttara High School respectively. Sohel Rana presented his idea of proper waste management and Zahidur Rahman presented the effect and solution of “Jhum” cultivation at the Chittagong Hill Tracts.

HSBC took the 10 winning students who took part in the final round of the “HSBC Environment Champions” on an environmental field trip to Lauachara National Forest Preserve in Srimongal, Sylhet. The students were shown around parts of the national forest reserve; they learned about the ecosystem there. In addition, they visited the local indigenous villages and saw firsthand the living conditions and livelihoods of the local people.

2007

Shapla Doel Sangsad

A community conservation project was implemented by Shapla Doel Sangsad and 13 HSBC Earth watch volunteers by setting up 175 hygienic sanitary toilets in the same area. On the same day Earth watch fellows, along with 600 students, villagers and volunteers participated in a rally for creating awareness about the environment. Later in the day, HSBC participated in the prize giving ceremony where it awarded 15 students from various schools who won in the essay writing competition on different environmental issues. HSBC staff also helped setup a flower garden in front of the local High school.

2005

Supporting the environment

As part of the activities on “World Environment Day”, the Bank’s staff distributed more than 1,200 of medicinal, fruit-bearing and regular trees amongst customers and staff through our branches in Dhaka and Chittagong. On the same occasion, approximately 55 staff members launched a cleaning drive at Patenga sea-beach in Chittagong. Staffs also helped plant 2,000 mango trees and 1,000 lychee trees in 2 rural villages. DAK sent 15 staff to countries such as Vietnam, Kenya, Australia etc on the Earth watch program and each staff members were tasked with initiating a project on their return.

2010

The HSBC Prothom Alo Language Competition (6th Bhasha Protijogita 2010)

The HSBC Prothom Alo Language Competition initially started as a quiz contest commemorating the advent of 21 February 2004, with Prothom Alo, the country’s leading Bangla daily. With overwhelming responses from the participants, nationwide ‘HSBC Prothom Alo Language Competition’ was launched in 2005. The idea was to create a platform which would emphasize the various nuances of the Bangla language as well as create a ground for students and teachers to share their views and open a dialogue.
Over the past six years, over 50,000 students from over 900 different schools and colleges across Bangladesh have taken part in this annual program.
This year, ‘HSBC Prothom Alo Bhasha Protijog 2010’ was held at Bogura, Borguna, Chittagong, Dhaka, Dinajpur, Khulna, Netrokona and Sylhet.

The HSBC Young Entrepreneur Awards 2009-2010

In YEA 2009-2010 competition, over 375 teams from all over the country submitted their business ideas. Thirty teams were selected for the second round who then went through a business skills workshop and had to submit a full-fledged business plan on their idea. Following their submissions, 7 teams were chosen to progress to the Bangladesh Grand finale, from which 3 teams were selected as winners of the Gold, Silver and Bronze awards. These 3 teams then travelled to Malaysia for the regional grand final where the gold winning team competed against the other country’s gold winning teams. The Bangladesh team became Runner’s Up in this year’s competition and won the Diamond Award.

2009

School of Hope

Visit to the Zoo: HSBC staff joined the children of School of Hope for a daylong trip to the Dhaka Zoo. For many of the children, this was their first visit to the zoo. The exciting zoo trip was followed by lunch for the children at School of Hope.

Painting School of Hope: As an annual programmer, about 40 staff from HSBC teamed up to Paint the School of Hope in December 2009. The children and teachers from School of Hope were thrilled to see the new look of their school and appreciated HSBC’s effort in painting their beloved school anew.

Toy & Book Drive for School of Hope: HSBC held both a toy and a book drive where the staffs donated toys & a great number of books for children of School of Hope. 650 new and used toys where collected for the toy drive programmer and distributed among the children. The books ranged from children story books to text books. The books were collected for the library of School of Hope.

Education Fund for SEID Trust

HSBC Provided an education fund for the children of SEID trust. The fund was provided for the salary of one physical therapist for 2009. SEID trust looks after the special needs children of Bangladesh.

Talent Hunt Programs for Special Children

Centers for Disables Concern arranged a talent hunt program for the children with special needs which included a grand rally, drawing competition, cultural program and other events. This was sponsored by HSBC and attended by over 200 students from all over Chittagong.

Liver foundation of Bangladesh

HSBC provided free Hepatitis B vaccinations to the orphan children of “Sarkari Shishu Poribar” through the foundation. HSBC staff also attended a seminar organized by the foundation where its work was recognized by the foundation.

Tauri Foundation

  • Playing with Colors: Tauri Foundation’s School for Gifted Children provides education and therapy to children with special needs. HSBC staff visited the school where they interacted with the students and handed over the yearly salary for the Art teachers of the school. Tauri Foundation also arranged a two day painting exhibition of the challenged students with a view to encourage them and create social awareness about the ability of these children. HSBC sponsored this painting exhibition to highlight the skills of these autistic children.
  • Vaccination for the Orphans: HSBC provided free Hepatitis B vaccinations to the orphan children of “Sarkari Shishu Poribar” through the foundation. HSBC staff also attended a seminar organized by the foundation where its work was recognized by the foundation.

CDC

Centre’s for Disables Concern arranged a talent hunt program for the children with special needs of greater CHG which included a grand rally, drawing competition, cultural program and other events. This was sponsored by HSBC and attended by over 200 students

HSBC Holds Workshops for the Young Entrepreneur

The Hong Kong and Shanghai Banking Corporation (HSBC) Ltd in Bangladesh held a workshop for the 34 winning teams of the first round of the regional Young Entrepreneur Awards (YEA) 2008-2009 at a local hotel. The workshop was formally opened by the Chief Executive Officer of HSBC Bangladesh Mr Sanjay Prakash.

YEA encourages innovation and creativity amongst students and allows them to test their potential. In order to help the students learn about business disciplines, YEA also includes a series of training programs and this workshop was part of that initiative.

Following the announcement of 30 first round winning teams of YEA, HSBC arranged a workshop on presentation skills. During the workshop, participants were trained on delivering effective business presentation.

HSBC Young Entrepreneur Awards Regional Finale: Bangladesh wins Jade Awar

The gold team from Bangladesh. Vila La Vida, won the Jade Award in the HSBC Young Entrepreneur Awards 2008-09 Regional Grand Finale in Hong Kong. Their business case was about solving the imminent water crisis of mega city Dhaka by harvesting rainwater, and providing clean, drinkable water for everyday use in domestic and commercial structures.

HSBC Young Entrepreneur Awards 2008-09

Bangladesh Grand Finale Seven teams were selected of the final round of HSBC Young Entrepreneur awards 2008-09 in Bangladesh. Three teams were selected as the Gold, Silver and Bronze award winners.

  • ·         Gold Team: Viva La Vida (IBA) Khandker Aumio Shahriar Abdullah Mohammed Naheyan Hye Ridwan Mohammad Karim
  • ·         Silver Team: CMPI (IBA) Hisham Haider Dewan Rashed Al Ahmad Tarique
  • Bronze Team: Spartans Bangladesh (Dhaka University, Dept. of Finance) A.K.M. Tanvir Hossain Avijith Barua Shohel Rana

HSBC Prothom Alo Language Competition Celebrates 5 Years

HSBC Prothom Alo language competition celebrated its 5th year in 2009. This year, the event was held in 8 districts with over 5500 students from 150 different schools of the region participating in the day-long programs. Sixty winners from the eight regional competitions took part in the national finals.

2008

The Young Entrepreneurs Awards 2008 (YEA)

The Young Entrepreneurs Awards 2008 (YEA), a business plan writing competition, was launched by HSBC at a ceremony on 08 January 2008. The competition aims to provide students with access to the regional business plan writing competition so that Bangladesh continues to produce talented young entrepreneurs that could compete and win on the global stage.

Library for children’s education

HSBC provided funds to Play Park at Bhatiary for setting up a library for children’s education.

School of Hope

HSBC took the children of School of Hope to the first international children’s film festival, a first of its kind in Bangladesh.

Disabled Welfare Society

HSBC provided funds to Disabled Welfare Society for the purchase of Braille writing instruments for the society.

Rajarbag Police Lines Higher Secondary School

HSBC provided funds to facilitate studies and to ensure bright future for the meritorious students of Rajarbag Police Lines Higher Secondary School.

SEID Trust

HSBC provided funds to SEID Trust for the salary for 2008, of one physical therapist to the unprivileged children of SEID Trust with intellectual and multiple disabilities

Green Disabled Foundation (G.D.F)

HSBC provided funds to Green Disabled Foundation (G.D.F) for the operating expenditure of the school along with a recommendation that the school bring some new initiatives in future.

Book distribution

HSBC provided funds to the Book Group for the printing of 2500 copies of books, with 2000 copies provided to the organization and 500 copies for HSBC which we would distribute among the children of School of Hope and others.

Workshop on Presentation Skills

A workshop on “Presentation Skills” for the winners of the third round of HSBC Young Entrepreneur Awards 2008 competition was held. The workshop provided the students with an overview of what is required of the presentations as well as providing them with an opportunity to assess their own presentation skills via video.

Prize distribution ceremony for the winners of the Young Entrepreneur Awards (YEA) 2008

HSBC Bangladesh held a prize distribution ceremony for the winners of the Young Entrepreneur Awards (YEA) 2008 at Sonargaon Hotel following a presentation by the seven qualified teams. 330 entries had been submitted and the three winning teams won a trip to Hong Kong. The first prize (gold) winner won the opportunity to compete with other country winners for the regional grand prize.

Reaching the unreached

HSBC Group, through Future First provided funds to a project of Aparajeyo Bangladesh, titled “Reaching the unreached: Mitigate hazards of child labour in factories using non-formal education”.

Scholars Special School

HSBC provided financial assistance of BDT100000 to the Scholars Special School for Disabled Children. The fund contributes towards the salaries of the teachers.

BERDO

HSBC provided scholarships for 50 visually impaired students. This is a continuation of HSBC’s support of BERDO activities from previous years.

Fish in the Tree

HSBC helped Book Group to publish 1000 copies of the book titled “Fish in the Tree”. The book is a collection of folk tales from Bangladesh. It was distributed to different needy schools including School of Hope.

School of Hope

HSBC arranged an outing for the children of School of Hope at Wonderland Park in Gulshan. 100 children from the School of Hope were treated to rides, lunch and fun-filled activities on the day.

The Young Entrepreneurs Awards 2008-2009 (YEA)

HSBC launched the Young Entrepreneurs Awards 2008-2009 (YEA), a business plan writing and presentation competition, for the third consecutive year in Bangladesh. Local winners (Gold, Silver and Bronze) of this competition will be awarded a visit to Hong Kong for a week long entrepreneurial tour, with the Gold team having the opportunity to compete with other Gold teams from Brunei, Hong Kong, Malaysia, Philippines and Thailand.

2007

HSBC Prothom Alo Language Competition

Once again HSBC sponsored a nationwide language competition to promote the use of the national language amongst students. The program, which first started in 2005, had more than 5500 participating students from 7 cities this year.

Inter-School Debate Competition

HSBC sponsored a two-day Inter-School Debate Competition. The event was held at the St. Gregory’s High School in Dhaka.

University Dialogues

Various staff including DAK CEO and Shamima Islam, Officer in Charge, Training participated in different seminars arranged by different departments of Dhaka University. Staff participation helped demonstrate HSBC’s support for education.

University of Development Alternative (UODA)

Mr. Tim Liverton, Head of CRM and Mustafa Alim Aolad, Financial Controller gave presentations about Credit Risk Management and Finance for the BBA students of University of Development Alternative (UODA), held in Anchor Tower on 20th June 2007.

Young Entrepreneurs Award

A business solution minimizing industrial waste developed by three students from Bangladesh won the ‘Best of the Best’ Award in the regional competition for the HSBC Young Entrepreneur Awards 2006-07 and clinched an HSBC Business Development Fund of HK$100,000. More than 3,600 fulltime university students forming 1,397 teams took part in six local competitions in different parts of Asia and the Bangladesh team finished top of them all.

Scholarship for Underprivileged Children’s Education

The Bank gave scholarships to 50 students at the UCEP technical school. The cheque was handed over to UCEP by Mrs. Mariana Cheng, wife of HBAP’s chairman, during her visit there. The school strives to provide marketable skills to hardcore poor urban working children and adolescents through general education followed by vocational/trade skill training and on the job apprenticeship.

Scholars Special School

DAK staff visited Scholars Special School and inaugurated the school’s Bengali New Year’s program.

Green Disabled Foundation Schoo

HSBC provided funds for the operating expenditure of Green Disabled Foundation (GDF) school in Sylhet.

Blind Education and Rehabilitation Development Organization

DAK staff visited Scholars Special School and inaugurated the school’s Bengali New Year’s program.

Sneho Education & Health Development Foundation

HSBC helped support 50 children of Sneho Education & Health Development Foundation, a school for slum children of Savar by financing their nutritional requirements.

SEID Trust

HSBC provided funds to SEID Trust for accommodating a teacher for 125 underprivileged children with intellectual and multiple disabilities.

Public library in Kaligang, Lalmonirhut

HSBC donated books to a public library in Kaligang, Lalmonirhut and for children, students and the local people of the area. The library is the only source of educational support for that surrounding area.

Gulshan Literacy Program

HSBC provided financial support to Gulshan Literacy Program, a school that provides basic education to 350 destitute children.

Nobokoli Girl’s School

HSBC Staff visited the Nobokoli Girl’s School, Badda, Dhaka to attend a cultural program. They also donated funds for the operation of the school.

Tauri Foundation

HSBC provided funds to Tauri Foundation to cover the cost of a part time Art teacher for 33 students with disabilities in Lalmatia.

Development Research Network & Rankeli Girl’s High School

HSBC donated 1 Computer to Development Research Network and 2 computers to Rankeli Girl’s High School in Sylhet.

2006

Green Disabled Foundation School

DAK staff participated in a cultural programme at Green Disabled Foundation School.

Society for Education of Intellectually Disabled

DAK donated funds to purchase materials for vocational training for Society for Education of Intellectually Disabled.

BERDO

DAK sponsored 32 visually handicapped students of BERDO for their studies for 2007.

Durre Samad Rahman Red Crescent Women’s Maternal College

DAK provided medical equipment for the operation theatre to Durre Samad Rahman Red Crescent Women’s Maternal College in Sylhet.

HSBC Green Disabled Foundation (GDF) School

DAK donated funds to set up HSBC Green Disabled Foundation (GDF) School for visually impaired children in Sylhet.

Scholars’ special school

DAK staff visited and donated funds to Scholars’ special school which provides education, vocational training and basic medical treatment to disabled children of Mohammadpur.

Gulshan Literacy School

DAK donated funds to Gulshan Literacy School for the school’s teacher’s salary.

Blind Education Rehabilitation Development Organization (BERDO)

DAK took on 2 visually impaired interns from Blind Education Rehabilitation Development Organization (BERDO) for the Bank’s call centre as well as sponsoring 32 impaired students with scholarships.

Underprivileged Children’s Education Program

DAK provided annual scholarships to 30 underprivileged students of a Chittagong school run by the “Underprivileged Children’s Education Program”.

2010

HSBC Kali O Kolom Young Poets and Writers Award 2009

The 2008 competition generated a huge following and due to the overwhelming requests from patrons and laureates, the 2009 awards was expanded to recognise young poets and writers in three categories – poetry, prose (novels and stories) and prose (non-fiction, research and play). The winners of the “HSBC Kali O Kolom Young Poets and Writers Award 2009” were Ahmed Munir for poetry, Ahmad Mostafa Kamal for fiction and Azizul Parvez for research.

International Women’s Day Celebration

HSBC Bangladesh commemorated the International Women’s Day (IWD) by donating 38 sewing machines to disadvantaged women. The ceremony was held at the Banani branch of HSBC Bangladesh. The Chief Executive Officer of HSBC Bangladesh, Mr Sanjay Prakash, handed over the sewing machines to these women. He hoped that through the usage of these machines, they would be able to contribute to the financial wellbeing of their families.
The sewing machines were funded solely through HSBC employee donations. Advocate Salma Ali, Chief Executive Officer of Bangladesh National Women Lawyers Association also spoke in the occasion.

Winter Clothing Drive

With the advent of the winter season which claimed more than 36 lives last year, HSBC, Bangladesh embarked on a winter clothes collection drive where staff generously donated their warm clothes for the needy. HSBC staff donated over 900 pieces of winter wear including jackets, sweaters, heavy blankets and so forth. In addition, the Bank also provided 1300 warm blankets. A similar distribution was held from the HSBC offices in Sylhet and Chittagong.

HIV/AIDS/STD awareness training at HSBC Sylhet & HSBC Chittagong

HSBC’s global policy on HIV/AIDS/STD has resulted in a HSBC Bangladesh partnership with HASAB, one of the leading NGOs aimed in creating awareness on this issue. HASAB recently organized two training workshops in HSBC Sylhet and HSBC Chittagong where over 60 staff went through an interactive session to broaden their awareness on the issue of AIDS.

HSBC runner up in prestigious Financial Times Sustainable Banking Awards

HSBC has scooped the runner up prize in the Sustainable Bank of the Year category in recognition of its leadership in merging social, environmental and business objectives. Now in their fifth year, the award recognizes banks and other financial institutions that have shown leadership and innovation in integrating social, environmental and corporate governance considerations into their operations. The 2010 awards drew 156 entries from 110 institutions in 44 countries.

Outstanding Partnership Award 2009/10 

HSBC has been awarded the Outstanding Partnership Award 2009/10 under the Caring Company Scheme from the Hong Kong Council of Social Service for the “HKCSS-HSBC Social Enterprise Business Centre” which provides support to social enterprises.

Yahoo! Emotive Brand Awards 2009-10

HSBC became the first financial institution to win the Yahoo! Emotive Brand Awards 2009-10 in the Brand with Corporate Conscience & Social Responsibility category which was voted by two million internet users of Yahoo!

2009

Supporting the visually impaire

HSBC in Bangladesh joined hands with Blind Education and Rehabilitation Development Organization (BERDO) to provide scholarships to a number of visually impaired students.

HSBC Group Provides GBP35, 000 to ACTIONAID Banglades

The HSBC Group has provided funding of GBP35,000 (approximately BDT34 lacs) to Action aid Bangladesh for one of its local programs. This amount was saved by not printing of greeting cards worldwide. HSBC’s funding in Bangladesh would be used to provide shelter for girls without home at night and drop in support during the day for girls who find their livings on the street but return to a family or other home at night.

HSBC-Kali O Kolom Tarun Kobi O Lekhak Purashka

HSBC and acclaimed monthly Bengali literary magazine Kali O Kolom jointly took an initiative to honor and encourage young writers and poets of the country with “HSBC-Kali O Kolom Tarun Kobi O Lekhak Purashkar” in 2008. Due to the tremendous response from all over the country the award has been launched for the second time in October 2009 with a total award money of BDT 3 lakh taka.

Painting Exhibition by Shahabuddin

HSBC in Bangladesh sponsored a solo painting exhibition by artist Shahabuddin Ahmed, one of the prominent artists of Bangladesh, at Bengal Gallery of Fine Arts, Dhaka. At the exhibition, Shahabuddin shared some of his solo works that bear testimony to a robust life-affirming worldview and his relentless, incessant quest for new artistic forms.

2008

Dhaka’s 400 years

HSBC initiated several programs to commemorate Dhaka’s 400 years of existence as a capital city. The programs included the following:

Drama Show: HSBC sponsored a special drama show titled “Bahanno Bazaar Tepanno Goli”.

Photo Exhibition: The photo exhibition was held at Drik Gallery and displayed works of three famous photographers of Bangladesh- Babu Ahmed, Munem Wasef and Taimur.

400 years of Dhaka Map: HSBC launched a Dhaka city map containing major landmarks and historical places of Dhaka city.

Seminar: A seminar was arranged in recognition to Dhaka’s 400 years celebration where eminent historians of Bangladesh shared their views on the celebration.

HSBC-Kali O Kolom Tarun Kobi O Lekhak Purashkar

HSBC and monthly literature magazine ‘Kali O Kolom’ inaugurated an award program for the talented young writers and poets of Bangladesh.

The program titled ‘HSBC Kali O Kolom Young Poet and Writers Award’ offers a cash prize of BDT100,000 each for the winning submissions of original literary works.

Shoto Borsher Bangla Gaan

A prestigious event to celebrate the rich heritage of Bangla songs “Shoto Borsher Bangla Gaan” was held on the 29th of February 2008, at China Bangladesh Friendship Convention Centre. This is the third and last installment of this program. Famous artists from Bangladesh and India performed in this event.

Bengali New Year 1415

HSBC staff celebrated Pohela Boishakh on the first working day of Bengali New Year 1415. Staff wore traditional Bengali Dress and was also entertained with traditional Bengali food for lunch. HSBC staff also donated BDT 20K to provide lunch to over 200 street children through the NGO, Aparajeo Bangla on 23 April 2008. The children were accompanied by 13 HSBC staff from various departments.

Basha Protijog

The HSBC Prothom Alo Basha Protijog final round was held in Viquaroonnessa Noon High School & College on 11 April 2008. The 400 regional winners, along with HSBC staff joined this event. Eminent celebrities including Dr Anisuzzaman, Abdullah Abu Sayeed, Dr Muhammad Zafar Iqbal, Anisul Hoque, Close Up1 (A local Talent Hunt Program) Winner Salma, Rezwana Choudhury Bonna and others were present throughout the day to join in the festivities.

Centre for Disables Concern (CDC)

HSBC and Centre for Disables Concern (CDC) organized sports and cultural Olympiad for the disabled and disadvantaged in Chittagong.

Shapla Doel Sangsad

HSBC provided funds to Shapla Doel Sangsad for organising an Eye Camp in the Chadpur area, to treat 50 visually impaired patients as well as funds for the women entrepreneur project.

Sir Salimullah Muslim Orphanage

HSBC staff visited Sir Salimullah Muslim Orphanage where they shared a lunch with the children. HSBC had organized lunch for over 360 orphan children of the orphanage on that day with the funds saved from non-printing of Bengali New Year’s cards.

Aparajeyo Bangladesh

Staff from across various departments of HSBC Bangladesh had lunch with over 200 street children at a shelter of Aparajeyo Bangladesh.The funds that were used for providing the lunch came from donations given by staff during the Bengali New Year when earthen banks had been placed at our branches in non-customer facing areas.

SIDR initiative

HSBC is building 120 houses in Pirojpur and Barguna which will have been completed by June. Senior officials from DAK visited the sites to check the progress of the construction work of the houses.

Liver Foundation of Bangladesh

HSBC provided funds to Liver Foundation of Bangladesh for the third phase of free Hepatitis B vaccination to the poor. This is a continuation from 2006.

Sneho Education and Health Development Foundation

HSBC provided funds of BDT100000 to Sneho Education and Health Development Foundation for its nutrition project in Savar serving 100 children.

SIDR initiative

Following the handover of 110 houses in Pirojpur and 10 Houses in Barguna in the Second Phase, HSBC Distributed rickshaws, sewing machines, live stocks, tree plants, seeds, fishing nets and boats to 120 families who received the houses.

HSBC Donated Computers

HSBC donated computers to the students of Gulshan Literacy Programme and Disabled Welfare Society.

Salimullah Muslim Orphanage

HSBC treated more than 350 orphans of Sir Salimullah Muslim Orphanage with iftaar and dinner. 12 staff from the Bank joined the children of the orphanage.

2007

Aparajeyo Bangladesh (AB)

DAK, along with an NGO named Aparajeyo Bangladesh (AB), distributed warm clothes in three centers of AB, where 250 street children stay at night. DAK bought 250 blankets and collected 83 used winter clothes from staff to distribute among the street children.

Action on Disability & Development

HSBC gave away wheelchairs to 23 physically challenged people in Dhaka on International Handicap day. Sami Hafiz from MKT& GPA, in association with Action on Disability & Development (ADD) delivered the wheelchairs at the event.

Sir Salimullah Muslim Orphanage

DAK staff visited Sir Salimullah Muslim Orphanage and donated funds raised by staff during Pohela Boishakh.

Shapla Doel Shangshad

HSBC supported Shapla Doel Shangshad in organizing an eye camp for 50 visually impaired patients through a mobile eye operation theatre at Tora Munshirhat, Faridganj and Chandpur.

Relief Fund

HSBC donated to the ICCB flood relief fund, FICCI flood relief fund and MCCI flood relief fund.

HSBC staff provided flood relief

HSBC staff provided flood relief to the affected people of Kanaighat, Sylhet. HSBC staff delivered 550 packets of relief that includes rice, pulses, edible oil, salt, onion, potato, oral saline and water purifying tablets in the affected area.

Iftar party at Sir Salimullah Orphanage

HSBC arranged an Iftar party at Sir Salimullah Orphanage for 500 orphan children and arranged an Iftar party for 300 street kids along with Aparajeyo Bangladesh.

Liver Foundation of Bangladesh

HSBC donated funds to Liver Foundation of Bangladesh to create awareness and to vaccinate hundreds of destitute children against Hepatitis B and C.

Samannita Jonokallyan Kendra

HSBC provided funds to SamannitaJonokallyan Kendra to install 17 arsenic free Tube wells for safe drinking water in different unions of Monirampur Upazilla, and to install Slab Latrines for safe sanitation practice for the inhabitants of village Sonapur.

Southern Socio-economic development program (SSDP)

HSBC provided funds to Southern Socio-economic development program (SSDP) to help establish a phone/fax/photostat shop. This will help 4 disabled people of SSDP to become self sufficient.

2006

Bangladesh Protibondhi Foundation

DAK staff visited as well as donated funds to Bangladesh Protibondhi Foundation for disabled kids.

Southern Socio Economic Development Program

DAK provided sewing machines and computers for training purposes to needy women of Southern Socio Economic Development Program.

Society for Intellectually Disabled Trust

DAK provided funds for the salary of a physiotherapist and a trainer of Society for Intellectually Disabled Trust.

Society for Intellectually Disabled Trust

DAK staff donated 20 bags of blood to the blood bank in Chittagong.

Samannito Janakalyan Kendro

DAK donated funds to Samannito Janakalyan Kendro to provide skill development training for the 10 working children who are involved with SJK in non-formal education program.

CD of CMB Concert 2006

DAK released a 3-disk Audio CD featuring the live recording of the CMB concert.

2005

Helping the disabled/needy

We provided assistance and/or financial support to Assistance for Blind Children, Bangladesh Protibondhi Foundation, Society for the Welfare of Autistic Children and Special Education of the Intellectually Disabled to name a few. Our staff came up with the idea of installing deep tube wells for drinking Water Supply to the villagers of Bharatpur in Monirampur, Jessore.

Promotion of Bengali culture

We issued Bengali letter adverts during special occasions in the Bengali calendar. Also, in association with Prothom Alo, we held a nationwide language competition for students of different schools and colleges to encourage the students to learn more about their mother tongue. We sponsored the prize-winning movie “Shasti”, a theatre festival, an art exhibition and many others in 2005.

Personal Opinion

  • HSBC should try to raise public awareness about environment using the public mass media which would reach the furthest corners of Bangladesh.
  • HSBC can try to promote social duties in our society, civic sense seems to be rear in our cities and this would be highly appreciated.
  • CSR should not be a mere tool for advertizing HSBC, they should believe in what they are doing.
  • They could donate employee hours in charity work where their employees would be paid by HSBC to work for a charity.
  • HSBC, being a large organization, could try to influence other organizations by proving themselves as dedicated to CSR and still being better than their competitors in terms of financial performance.

Conclusion

HSBC is a very big organization in Bangladesh. This organization is also very important and influential in the industry. Human resource department is a basic part of business now days. So to run a business this department has a lot of activities to do. HSBC’s HR department is the department from where the organization is actually monitored and controlled over time. In Bangladesh HSBC is operating for 13 years and have grown significantly. So after all the details it is clear that to run an organization effectively and efficiently it must have to do some HR jobs. Coz the resource of an organization helps it to grow. And the effective use of the resource makes the organization to reach up to its expectations and objectives. Human resource is considered as the most important resource of business and to use this asset HRM has no alternatives. As for saying HSBC, it uses its most important resource by developing and satisfying every need of the employees which helps a lot to increase the OCB’s (organizational citizenship behavior) positively.

Bangladesh is very young in HR practices. So most of the organizations are not concerned about the HRM practices. By using HRM organizations of Bangladesh can be more efficient than before and overall monitoring process will be more effective as well as beneficial. HRM actually maintains and creates organizational culture. A strong organizational culture is the key of its success. Considerably, we all hope that every organization of Bangladesh will soon start to practice all the HR activities for their long term growth.

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