Term paper on The Sales Force Activities of Optimax communication Ltd

Executive Summery

Optimax is the company of information communication and technology to provide the services like Broadband Internet, Dial-up Internet (Prepaid & Postpaid), Web Development, Domain Registration, Network Solution, Internet through Radio link, Chain Cybercafe, Software Development, Data Entry, Other Information & Communication Technology service, etc. Within Dhaka, Optimax Communication Ltd has a fiber optic backbone spanning the city, focusing prime locations Gulshan-1 & 2, Baridhara, Banani & adjacent areas enabling the company to provide broadband connection and WAN connectivity to clients based anywhere within this area and its suburbs.

They train their sales and marketing employees to ensure they have a good understanding of their services and of industry practice generally and do not give their customers inaccurate or misleading advice.

Optimax also ensure that their sales staffs are familiar with the relevant aspects of consumer protection law, the content and interpretation of this code and the benefits it provides to customers Optimax believes that only a strong and effective sales team can fulfill the mission and vision of the company by creating a loyal and satisfied customer group.

Introduction

1.1 Methodology:

We are the students of Business Studies. So, we must know about sales force management in a company and how they provide their product to the customer. This term paper will be very helpful and informative for us. The purpose of this term paper has given an overall idea about creating a sales force management of a company.

1.2 Limitation:

Despite of our efforts to our level best, we had some limitations in preparing the term paper. They are –

  • Lack of information
  • Limitation of time
  • Unavoidable condition
  • Lack of communication

1.3 Origin of the Study:

The term paper is done as a part of the course MKT 364 (Sales force management). The term paper is based on creating sales force process for a communication sector because, as we found much interest in the playing internet around the world.

The term paper is prepared for Ms. Rahma Akhter, faculty of School of Business, at University of Information Technology and Sciences. It is prepared during the semester Spring-2011 and would be submitted in the same semester.

1.4 Sources of data:

To complete the term paper we used two types of data sources:

Primary sources: We take an interview from a sales executive of Optimax communication Ltd. as our primary sources.

Secondary sources: We collect our information from internet as our secondary source.

Company Profile

2.1      Background of the Organization:

 Optimax communication Ltd is private limited company duly registered by Register of Joint Stock Company of Bangladesh. It is the company of information communication and technology to provide the services like Broadband Internet, Dial-up Internet (Prepaid & Postpaid), Web Development, Domain Registration, Network Solution, Internet through Radio link, Chain Cybercafe, Software Development, Data Entry, Other Information & Communication Technology service, etc. The Executive Directors have extensive knowledge in this field for the last fourteen years.

Optimax Communication Ltd is becoming the unparallel market leader in Bangladesh in providing Intranet solutions as well as broadband Internet services for its price and dedicated customer service. Optimax Communication Ltd has a distinguished and satisfied client to whom they have already provided our services.

Optimax Communication Ltd has a distinguished and satisfied client to whom they have already provided their services. They have Submarine Cable Supported Optical Fiber Cable Network at Gulshan-01, Gulshan-02, Banani, Baridhara, DOHS Baridhara, Mohakhali, DOHS Mohakhali, Moghbazar & Uttara to ensure uninterrupted and dependable service to their valued customers.

Optimax already installed Com21 CMTS & ARRIS DOCSIS CMTS, Sun Solaris Server, Motorola Amplifiers (Line Extenders), Motorola Nodes & Mini Bridges, Motorola GX2, Commscope Fiber Optic Cables with completely redundant network backbones.

Within Dhaka, Optimax Communication Ltd has a fiber optic backbone spanning the city, focusing prime locations Gulshan-1 & 2, Baridhara, Banani & adjacent areas enabling the company to provide broadband connection and WAN connectivity to clients based anywhere within this area and its suburbs. The infrastructure includes HFC backbone links between our POP’s, Client premise Equipment (Cable Modem). We have established redundant links between our POP’s to ensure 99.8 % network uptime, barring any natural calamities.

Optimax was committed to expand its fiber network throughout the DhakaCity within 2009. Along this path, more new nodes have been developed in order to pick up more demand and provide a wider range of services. Of equal importance is that OptiMax Communication Ltd would like to deliver QoS (Quality of Service) to customers. 

2.2 Vision of Optimax:

Internet technology has revolutionized the whole concept of information technology. With the advent of internet the barrier of time and space have been mitigated. If we want to develop our nation there is no other way but to embrace the IT technology. This single most technology can bring about prosperity and alleviate the existing unemployment problem of the country. Government alone cannot do everything with its limited resources to develop this sector. Banks, insurance companies, NGO’s should come forward to extend their hands to help develop this sector by encourage young IT professionals who are willing to start their businesses in this field. Once get started it can bring revolution in the country like many other countries have done in the past. It is time for us to wake up and lead the nation towards a promising future.

2.3 Mission of Optimax:

  • Providing quality service to the customers.
  • Maximize the profit.
    • Maintain a cohesive & professional team in order to achieve service excellence.
  • Introduce a brand new internet service.
  • Provide fast and reliable internet connectivity.
  • 24/7 customer service

2.4 OptiMax Services & Solutions:

The wide range of data & connectivity solutions can give you the off-the-shelf instant access as well as highly customized solutions specifically designed to meet your needs. These solutions include :

2.4.1 Broadband Internet through Cable Modem:

Broadband Access through cable modem uses proven technology to deliver high-speed, dedicated broadband Internet connectivity directly to your business or home office over a broadband link. It can also be used to provide a branch office with a secure, private connection to a corporate network.

2.4.2 Broadband Internet through Fiber Network:

Features of the bandwidth are:

  1. Point to Point Fiber Optic Connection.
  2. Backup Connection for any fiber casualties.
  3. Twenty five percent backup VSAT bandwidth in case of Submarine Cable casualties.
  4. Dedicated Bandwidth monitoring through MRTG curve.
  5. Doubled Upload Bandwidth.
  6. Increased Upload Bandwidth (as client’s requirement) for any specific time period.
  7. Several Real IP’s.
  8. Two fully dedicated Account Manager (Technical Engineer) for solving any kinds of service and technical issue.

2.4.3 Web Services:

Optimax have a full range of Web services that are designed to meet any or all of your needs:

  • Web Development
  • Web Hosting
  • Domain Registration
  • Interactive and Database Driven Web Sites
  • Business to Customers (B2C) and Business to Business (B2B) Web Sites

2.4.4 Other Specialties:

Our service portfolio is completed with the following solutions:

  • Antivirus Solutions
  • Integrated Full-range Networking Solution
  • DNS Configuration
  • Proxy Server Configuration
  • Mail Server Configuration

2.4.5 Networking Solutions for Corporate Offices:

OptiMax Communication Ltd. has a proven network and service range that is especially suitable for corporate offices and home users. They are offering secure VPN services specially designed for Banks, with highly lucrative pricing structure as well as unparalleled data security assurance. Their full range of services for corporate offices includes Firewall Security solutions, Antivirus solutions and Networking solutions.

OptiMax Communication Ltd. has already signed contracts for providing IP VPN and WAN Solutions, Nationwide Data Connectivity, Security Hardware and Antivirus Software solutions to various corporate offices, buying houses, airlines, embassies etc.

2.4.6 Customer Service/ Helpdesk:

Reporting:    Client shall report any fault in the operation of the Client System immediately by calling our Account Manager.Our Account Manager may notify clients from time to time about the performance of the equipment or link

Response:   If Client reports a fault, OCL will respond by taking one or more of the following actions; Providing advice by telephone, including advice as to the checking that Client should carry out. Visiting the site only if telephonic advice does not result in diagnosis or clearance of the fault and only where OCL considers (in our sole discretion) that a visit is necessary.

About Optimax’s Technical Support & Customer Service:

a) Normal Working Day (Saturday to Thursday):

Onsite Support: 9am to 8pm

Help Desk:         24 hours

b) Govt. & Weekly Holidays (Friday & Others):

Onsite Support: 9am to 5pm

Help Desk:         24 hours

2.5 Organizational Structure:

Those activities that are not crucial to the corporate success (i.e. payroll) will be outsourced or subcontracted. Below are brief summaries of major responsibilities for corporate officers.

  • Chief Executive Officer: the main responsibility is to maintain a strategic fit between the corporate resources and external factors. Responsibilities include running of the overall day-to-day operations, technological and operational soundness, and financial stability.
  • President: responsibilities include strategic guidance of the enterprise, exploration of expansion opportunities, and strategic alliance facilitation and management.
  • Board of Directors: oversees the overall strategic direction and progress of the company. Specific areas include operational soundness, financial stability, and long-term well-being of the corporation.
  • Director of Finance and Operations: responsibilities include financial oversight, safeguarding of assets, and human resources management.
  • Director of Information Technology: responsibilities include overall technological efficiency, software development, and information control.
  •  Director of Sales and Marketing: responsibilities include sales generation, marketing programs development, and public relationsos

The internet has become an essential part of everyday life in the developed world. However, the ‘World Wide Web’ is a misleading team. The internet has only a fledgling presence in developing nations. Internet usage, as a percentage of the population in countries such as Russia, India, Indonesia and Nigeria ranges between 4 to 24%, well below the levels of developed countries.

From a social perspective, there is an intrinsic link between education and the web. The benefits of investing in digital connectivity and promoting access in schools and universities are clear.

Optimax will deliver access that is based on three fundamental tents

Broadband that is :

  • Available

A broadband network which is available whenever the customer is in need.

  • Affordable

Access that is broadly in line with a consumer’s $10 per month and a business’ $20 per month average budget.

  • Accessible

Customers can access top-up facilities within a convenient distance of the places where live and work

Optimax believes that delivering the above is achievable by developing strong local partnerships and building local companies with empowered local management.

2.6 Departments of optimax:cr

2.6.1 HR Practice:

 Administration and Human Resource:

As the name implies, this department has three major divisions. The Administration  division is responsible for Contract, Legal and Protocol & Government affairs. The purchase & General Maintenances is responsible for Purchase & Support And  Estate & Properties, Maintenance & general security. The Human Resource Department is responsible for producing future employees. This department is also responsible for maintaining the database of all employees, leaves, attendance, health care and related fields of employees.

2.6.2 Marketing:

Having an active team of marketing, Optimax is able to provide the highest coverage in corporate sectors and individuals in areas of Gulshan-01, Gulshan-02, Banani, Baridhara, DOHS Baridhara, Mohakhali, DOHS Mohakhali, Moghbazar & Uttara. It has two sub departments :

  1. Product Development
  2. Branding

Product Development:

The department of product development, is responsible for finding out the innovative features to attract the existing and potential customers. Product development is one of the key departments in the company. While developing new packages and tariff plans this department has to keep in mind the profit and cost issue. Under all these constraints the department has been producing exciting and new features which ultimately attract customers. Product team always tries to come up with different types of product and services by considering peoples needs and wants.

Branding:

The brand department of the company deals with image of the brand to the customers. It basically helps the brand to portray its intentioned image to the potential target group. This department along with the Marketing Communication department deals with the promotional activities. Branding is another sub-department of marketing. Branding team is trying to promote their product. Though at present they are not branding their product extensively but they have a plan for extensive branding.

They use to provide billboard advertising at their network coverage areas like Gulshan, Uttara etc.

2.6.3 Sales And Distribution:

Optimax Sales and Distribution team has four selling strategies. They are :

  1. Corporate Sales
  2. Direct Sales
  3. Tele Sales
  4. Home Users Sales

FEW PREMIUM CUSTOMERS OF OPTIMAX  

DIPLOMATIC/DONOR USE IN OFFICE:

1.      British High Commission (Management Annex).

2.      British High Commission (TrainingCenter).

3.      British High Commission Club.

4.      High Commission of Canada.

5.      High Commission of Germany.

6.      CanadianClub & CHCRecreationCenter

7.      Swiss Embassy

8.      Swiss Contact

9.      Afghanistan Embassy.

10. Embassy of Saudi Arabia.

11. Embassy of Japan

12. Embassy of Quarter

13. Russian Embassy

14. Maldives Embassy

15. High Commission of Malaysia

14. SEDF & IFC

15. DFID

DIPLOMAT/DONOR USE IN RESIDENCES:

16. High Officials of USA/RUSSIAN/Suizerland Embassy

17. High Officials of Indian/Pakistan High Commission.

18. High Officials of /China/Japan/German/Danish/Oman Embassy

19. SEDF, IFC & DFID

20. European Union.

GOVERNMENT OFFICES & INSTITUTIONS:

21. Military Institute of Science & Technology (MIST)

22. DGFI

23. Taxes Training Directorate & Principal, BCSTaxAcademy, NBR

24. National Security Intelligence (NSI)

25. Bangladesh Institute of Chartered Accountancy

AIRLINES & GDS:

26. Malaysian Airways./ PIA

27. Emirates Airlines

28. Singapore Airlines.

29. ABACUS Bangladesh NMC Ltd.

30. Galileo Bangladesh Ltd.(MGH Group)

31. Mac Air Service Ltd

32. China Eastern Airlines

TELE COMMUNICATION & MULTINATIONALS

33. Oras Invest Bangladesh Ltd.

34. National Telecom Ltd

35. World Tel Bangladesh Ltd.

36. Total Tel Ltd.

37. GMZ Bangladesh Ltd.

38. MAK International Ltd.

39. ORBIS International

40. High Officials of GP/AKTEL/City Cell/Bangla Link,

41. High Officials of GTZ/ SEIMENS/ NIKO/ ERICSSON

MULTINATIONALS/BUYING HOUSES & OTHERS:

42. Maunsell Aecom (PadmaBridge Project)

43. IPAC Bangladesh’s Protected Area Management Program

44. Canareen International

45. TESCO

46. Oh-Sung Tex

47. Tex Wide

48. Trident International

49. Tex Point

50. Bludy Marie

51. Li & Fung

52. Rex & Holm

53. EEC Bangla

54. Unex

55. Patric International

56. Habin Power & Engineering

57. Sung Won BD

MULTINATIONALS/BUYING HOUSES & OTHERS:

58. Global Apparels Sourcing

59. Otto Connection Ltd

60. Texeurop

61. Asia Excel Trading

62. Samwan Corporation

63. N & I Styles Ltd

64. Ninghbo MH

65. Kion Trading Co Ltd

66. YCC Zipper

67. Textrims Group

68. J M Exprort Ltd

69. Mac Nails (Bangladesh) Ltd

CALL CENTER & SOFTWARE COMPANY:

70. Asiana Telecommunication Ltd

71. Hello Networks

72. Evoknow Bangladesh Ltd

73. ACE Consultants

74. Desme Bangladesh Ltd

75. Periscope Technology & Solutions

76. Codemate

Hotels:

77. HotelLakeCastle

78. Hotel De Castle

79. Marriott Guest House

80. Hotel Eastern Residence      

2.6.4 Finance and Commercial:

The department is divided into two divisions ,

a)      LC preparation and purchase

b)      Fund Management

LC is opened for purchasing of equipment and all the funds collected are used and controlled for the maximum benefit of the company. This department is also responsible for budgeting.

2.6.5 Department of IT:

This department contains two fully dedicated Account Managers (Technical Engineers) for solving any kinds of service and technical issues.

Chapter :3

Market Description

Optimax basically provides one stop internet solutions for corporate sectors of Gulshan-01, Gulshan-02, Banani, Baridhara, DOHS Baridhara, Mohakhali, DOHS Mohakhali, Moghbazar & Uttara. Optimax was committed to expand its fiber network throughout the DhakaCity within 2009. Optimax’s market consists of consumers who need convenient, reliable and fast internet service on the go, easy to access, 24/7 customer care, high speed internet service at affordable cost.

 3.1 Consumer Segment:

Segments                                Age                 Usage Status

Youth’s                                    16-20               pre-pay/ 256~5GB

Students                                   18-30               Pre-pay/ 256~10GB/ 256 Sky

Professionals                            25-50               512~5GB / 512~10GB/ 512 Sky Corporate People                 25-65               512 Sky/ 1Mbps sky / 2Mbps

3.2 Service Features:

OCL’s Optical Fiber broadband Internet Service comes with the following attractive features:

  • Easy, one-stop access to Internet
  • Single monthly tariff for space and ground segment, and IP termination
  • Guaranteed bandwidth
  • 24 x 7 customer support by experienced technicians
  • Mail Server Creation And Maintenance.
  • Registered Spam Guard (Spam assassin and Spam Lock Pro)
  • Registered Clean AV for virus protection and Anti Add Pro for Add guard.
  • Mail Scanner tools for well protection of clients mail server.

3.3 Service Level Agreement:

Proposed Solution:

Optimax propose to meet customer’s requirements by extending Internet connectivity from SEAMEWE 4 & VAST backup. It will extend this connectivity over Optical Fiber based carrier grade last mile access infrastructure.

MRTG (Multi Router Traffic Grapher):

The Multi Router Traffic Grapher (MRTG) is a tool to monitor the traffic load on network-links. MRTG generates HTML pages containing graphical images that provide a LIVE visual representation of this traffic. OCL Ltd.

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Optimax provides MRTG to the customer for monitoring of their real-time bandwidth usage.

3.4 Customer Support – 24 hours a day, 365 days a year:

At OCL, customers are top priority. No matter where in the world they are, or what they need, the service representatives are ready to help. The talented personnel reaffirm the commitment to working closely with customers and to solve any kind of problem. Optimax understand that business depends on delivering high-quality communications day after day. OCL Operations Centers are staffed 24 hours a day, 365 days a year, with experts in transmission and fiber engineering. No matter when customers need assistance, they available to help customers.

3.4.1 OCL’s Operations Center (OOC):

OCL’s Operations Center (OOC) manages the communications services on every aspect to ensure that customers continually receive precisely the amount of bandwidth they request. The Center also is the first point of contact for customers seeking network information and technical assistance.

3.4.2 The Network Operations Center (NOC):

The OCL Network Operations Center (NOC) monitors the OCL network with tools including MRTG graph and Nagios. In addition, NOC technicians provide first-level support for the Broadband  Line, IP and other services.

OptiMax Communication Ltd. guarantees 99% uptime. 1% down time is for hardware changes. We ensure:

  • 24-hour monitoring of the total circuit through our NMC (NetworkMonitoringCenter) from Banani Office.

During BTTB down time OCL will provide customers 25% VSAT back up bandwidth transmission of the total contracted bandwidth.

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3.5 Corporate Access Quality Level:

In case of any problem during which the Client Link becomes unavailable due to events listed in

  • Local terrestrial, satellite, solar or atmospheric interference or any event of Forced Major by the Government of Bangladesh or any countrywide obstructive situations.
  • Temporary suspension of the Service of which advance notice has been given to Client for necessary routine maintenance of the OptiMax Communication Equipments or part thereof

3.6 OptiMax Broadband Internet Offer:

Single / Double PC Account for House & Small Office ( Through cable Modem )
>> 64/64>> 128/128>> 334/334
>> 96/96 kbps>> 256/256 kbps>> 512/512/ kbps

Multiple PC Account ( Small office & Corporate )
>>128/128 kbps>>256/256 kbps>>384/384 kbps>>512/512 kbps>>1024/1024 kbps

Dedicated Full Duplex Point to Point Fiber Connectivity
>>128/128 kbps>>256/256 kbps>>384/384 kbps>>512/512 kbps>>1024/1024 kbps

3.7 Cutting Edge – Why OptiMax:

  • Quick customer support – response time less than one hour.
  • Experienced & professional Customer Care Department.
  • 24/7 Help Desk – 8.30am to 8.30pm customer-end support.
  • OptiMax is running its 6th consecutive successful years, it’s Management have been involved in this field for the last 14 years.
  • We maintain quality but we are competitive in terms of price.
  • We care you to collect your monthly bill by our Billing Department.
  • Our Network is redundant & ensures the uninterrupted Internet service.
  • One stop solution for Internet, Networking, Domain registration, Web Development, selling Desktop & Laptop Computers, Router, Switch, etc.
  • We have over 2,400 Home users & Small Offices and over 1,100 Corporate customers including Hotels, Government Offices, National & Multi-National Companies, Embassies & Foreign Missions, International Donor Office & Financial Organizations, Airlines, TELCO etc.
  •  Chapter : 4
  •    Sales Depatment

4.1 Functions of the Sales And Marketing Division:

The major marketing goal of this division is to capture a significant market segment that will yield maximum revenue by means of passing on directly or indirectly high end broadband service.

  Marketing Objective:

In order for the company to operate, a number of specific ingredients are needed. Following are things to put in place before the service can be offered.

  • Develop a customer service & customer satisfaction software application
  • Develop successful relationships with online information.
  • Develop strategic alliances with online connection.

4.3 Sales Department Structure/ organogram:md

4.4  Sales Objective:

  1. Director of Sales and Marketing: responsibilities include sales generation, marketing programs development, and public relations.
  1. Head of Sales: Responsible for oversees the product and business development scenario of the company. He is heading the SDales Division so he has to control all Sales channels as well.
  1. Communication: Is responsible for promotion and communication of new products and product ideas to customers both directly through selection of advertising media, then dissemination of information by means of advertisements. This department is also responsible for public relations which do not include corporate relatins.
  1. Activation : The manager of Activation control and assign the sales persons of Activation team and promote the product and sell at the same time.

Chapter: 5

Sales Force Management

5.1 Recruitment and sales training:

Recruitment is defined as, “a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient workforce.”

To ensure that the employees act responsibly at all times, Optimax follow strict procedures in the selection and training of staff that have direct sales and marketing contact with customers. It is also ensured that all sub-contractors and agencies use equivalent selection and training procedures and remuneration (payment) systems.

When recruiting new sales staff, they take up references and carry out relevant background checks. They also consider whether applicants are suitable for this type of work, recognizing that their sales people will be seen as the ‘public face’ of our company and the industry in general.

They train their sales and marketing employees to ensure they have a good understanding of their services and of industry practice generally and do not give their customers inaccurate or misleading advice.

Optimax also ensure that their sales staffs are familiar with the relevant aspects of consumer protection law, the content and interpretation of this code and the benefits it provides to customers.

Their remuneration systems for sales and marketing personnel are designed to discourage misleading or exploitative sales practices.

5.2 Employee Motivation:

To motivate the employee of  Optimax, they use some motivational factors.

  • Recognition
  • Reward
  • Retention

As the employee gets the above motivations from the organization so employees always try to put hundred percent efforts to their job, which increase the productivity of the organization.

Sales Channels:

  • Corporate Sales Team
  • Direct Sales Team
  • Tele Sales Team

Responsibilities of the job:

  1. Maintain database
  2. making cold call
  3. Fix an appointment
  4. Daily sales and visit report
  5. Attend team meeting

5.2.1 Maintain database:

It is the duty of a Sales Person to maintain a potential customers database, by following the instruction of the higher level officials.

5.2.2 Making cold call:

From the potential customers data base sales persons call to current and potential customers, which helps to create a way of making communication network.

5.2.3 Fix an appointment:

Sales persons have to fix appointments with the respective customers, after making a cold call, which is sometimes difficult to manage. This is the opportunity to describe about their product features and facilities.

5.2.4 Daily sales and visit report:

Sales persons have to make report on the specific client and their requirements. They have to send a regular visit report to their supervisors. Visit report contains customer name, address, contact number, e-mail address, whether he is interested or not, if not then what is the reason and so on.

 Attend team meeting:

 Sales persons have to sit together everyday before starting their job, to make plan for the day. They have to meet the sales target. For this they need to visit the client’s office and sit with them to close the sales deal.

5.3 Sales Personals Selection/Recruitment and sales training:

To ensure that employees act responsibly at all times, Optimax follow strict procedures in the selection and training of staff who have direct sales and marketing contact with customers. They also ensure that all our sub-contractors and agencies use equivalent selection and training procedures and remuneration (payment) systems.

When recruiting new sales staff, Optimax take up references and carry out relevant background checks. They also consider whether applicants are suitable for this type of work, recognising that their sales people will be seen as the ‘public face’ of the company and the industry in general.

Optimax train their sales and marketing employees to ensure they have a good understanding of services and of industry practice generally and do not give customers inaccurate or misleading advice.

They also ensure that our sales staffs are familiar with the relevant aspects of consumer protection law, the content and interpretation of this code and the benefits it provides to customers.

The remuneration systems for sales and marketing personnel are designed to discourage misleading or exploitative sales practices.

5.4  Sales Strategies:

 Strategies followed by Optimax are:

  1. The selection criteria is based around sound business planning principles which identify markets based on a number of key succrss defining factors such as population (and urban density), literacy levels and GDP.
  2. Each country has a unique process for the allocation and Pricing of its spectrum. Optimax has a robust methodology for assessing the ultimate value of the spectrum.
  3. Technology roll-out and integration, coupled with intensive training on the ground allows Optimax to quickly bring its services to market.
  4. Use economies of scale and superior technology to achieve customer proposition of affordable and reliable broadband.
  5. On-going persuit of opportunities for geographical expansion. Carry out spectrum acquisition and network rollout in several territories simultaneously.

5.5 Marketing & Sales Budget:

Marketing expense budget 2010-2011( BDT)
Web site   200,000
AdvertisementCampaign600,000300,000
Total Sales and Marketing expenses1,100,000

 

Total Sales

Yearly sales      :          15,000,000

Special Offers   :             2,500,000

      Total Sales amount       =  17,500,000

Advertisement budget  :  17,500,000 x 10 % = 1,750,000

5.6 Promotion:

Promotion is about telling people what you have to offer. It is not entirely separate from the product because what is said and how it is said influences how the product is seen.

Promotion includes advertising but also includes direct mail, public relations, printed brochures, presence at travel trade shows, and participation in joint marketing schemes. Promotion can be very expensive and it is often difficult to decide whether or not it is successful.

Promotion of the service will be executed through both push and pull strategies. The push strategy will call for the use of direct sales force and industrial marketing to introduce the service to online user. Once success has been achieved in the push strategy, the pull strategy will utilize a large-scale advertising campaign to further build up consumer demand.

Push strategies:

  • Putting ads on websites
  • Personal selling by sales force
  • Talking competitive advantage
  • Internet pollutions etc.

Pull strategies:

  • Newspaper & Magazine ads
  • Banner
  • Billboard
  • leaflet
  • Fair offers
  • Website

  Chapter: 6   Finding

6.1 Findings:

Optimax Communication Ltd is becoming the unparallel market leader in Bangladesh in providing Intranet solutions as well as broadband Internet services for its price and dedicated customer service. Optimax Communication Ltd has a distinguished and satisfied client to whom we have already provided our services.

OptiMax Communication Ltd would like to deliver QoS (Quality of Service) to customers

Optimax Communication Ltd has a distinguished and satisfied client to whom we have already provided our services. We have Submarine Cable Supported Optical Fiber Cable Network at Gulshan-01, Gulshan-02, Banani, Baridhara, DOHS Baridhara, Mohakhali, DOHS Mohakhali, Moghbazar & Uttara to ensure uninterrupted and dependable service to our valued customers.

Optimax already installed Com21 CMTS & ARRIS DOCSIS CMTS, Sun Solaris Server, Motorola Amplifiers (Line Extenders), Motorola Nodes & Mini Bridges, Motorola GX2, Commscope Fiber Optic Cables with completely redundant network backbones.

Within Dhaka, Optimax Communication Ltd has a fiber optic backbone spanning the city, focusing prime locations Gulshan-1 & 2, Baridhara, Banani & adjacent areas enabling the company to provide broadband connection and WAN connectivity to clients based anywhere within this area and its suburbs. Our infrastructure includes HFC backbone links between our POP’s, Client premise Equipment (Cable Modem). We have established redundant links between our POP’s to ensure 99.8 % network uptime, barring any natural calamities.

Chapter: 7

Recommendations

7.1 Recommendations:

Though Optimax has a vast opportunity in Bangladesh. It still has some problems which must be solved as soon as possible, which are

  • low coverage area
  • High price
  • Communication lacking
  • Little advertising on media
  • Less Effective Sales Force

If these problems are solved than we hope Optimax will be able to make it in no time.

Chapter: 8

Conclusion

8.1 Conclusion:

 Optimax Communication Ltd. aims to ensure that the best candidate is selected in the sales team to achive the objective of the company, which ensures that all those are concerned with the recruitment and selection process have a clear understanding of the job to be filled, because only a strong and effective sales team can fulfill the mission and vision of the company by creating a loyal and satisfied customer group.