Umbrella Branding
Subject: Marketing | Topics:

Umbrella Branding makes different product lines easily identifiable because of the consumer by group them under one company. It provides uniformity decreasing marketing cost for firms and helps consumers make a positive association with all the products. Umbrella branding is if a firm uses a brand name for two0 or more products. All products use the same means of identification and have no additional brands or symbols affixed.

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