Viral Marketing - Assignment Point
Viral Marketing
Subject: Marketing | Topics:

The supreme goal of marketers thinking about creating successful viral marketing programs would be to create viral messages that attract individuals with high online community potential (SNP) knowning that have a high probability of being presented and spread by they and their competitors inside their communications with others in a short time of time. The term “Viral Marketing” has also been used pejoratively to refer to stealth marketing campaigns.

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