Assignment on Five companies which are provide pure service in five category in Bangladesh
Subject: Organizational Behavior | Topics:



Diagnostic & Imaging

Lab Medicine Department in saving countless lives is running no way behind the Clinicians and not only parallel to them but ahead of them as far as reliability is concerned. A medical diagnostic laboratory is more than the backbone of a treating physician and is the very soul of diagnosis making. As we say, it is make or break for the Doctor.
Lab Medicine Department of Apollo Hospitals Dhaka has achieved a lot and has become the leading diagnostic laboratory in Bangladesh. There is huge difference between the Lab Medicine Department of Apollo Hospitals Dhaka and other diagnostic facilities in the country. Consultancy in the Biochemistry, Microbiology and Clinical pathology done in the other labs of the country are mostly by non-medical personnel but in Apollo it is done by appropriate and qualified postgraduate medical personnel. They know very well the variation, pit-falls and loop-holes of lab reports and need not manipulate the reports that is frequently done in other medical labs all over the country.



Here there  is no tangibility of product . The consumer have to follow some process to get this services . And i can’t  take this service in my home that’s why I can say it’s a pure service .

Radisson Blu Water Garden Hotel Dhaka



Radisson Hotel Security Service

The exquisitely appointed Radisson Blu Water Garden Hotel Dhaka boasts a comprehensive range of facilities and amenities that are sure to make your stay comfortable and convenient & also security for any customer . They provide lot of security for there customer . This hotel always contain with CCTV camera .

In this security part there is no tangibility of product . Because when we are in the hotel then we are secure , but we can’t take this security in our home or other place .

Why it is pure service

The customer have to physically present in the hotel for getting services. The well manner by waiter are intangible. The security we can get under the hotel but don’t get back it return in home. The service of security we can’t store .so it is pure service organization



SoutheastUniversity provides intellectually challenging as well as particularly relevant education. The majority of the teaching staff are made available from universities in the United States, Canada and Western Europe on contracts of various duration. Some of Bangladeshis who have returned after completing their terminal degrees abroad are willing to join SEU. This combination of temporary, semi permanent and permanent faculty members ensures a constant now of new ideas, knowledge and Up to date teaching and research techniques.

Help Desk

The IT Help Desk provides telephone and e-mail technical support services to help with computer configuration issues; answer questions regarding university-supported software; troubleshoot cable television, hardware, network, and telecommunication problems through phone; arrange for on-site technical assistance by a network analyst if the problem cannot be resolved through telephone.

Why it is pure service

The following reasons for what i considered help desk is a pure services. Here help desk services provided by people and it can varied . When the customer call or e-mail to the Seu help desk then customer will get the information . So I can say it is pure service . Here also don’t have tangibility of product .


Airtel, is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world The new funding is being utilized for expansion of the network, both for coverage, capacity, and introduction of innovative products and services.



The reason why it is pure service is following . First there is no tangibility of product .the consumer have to follow some process to get this services. it shows consumers  physiological needs .which is fall under service needs. But we can’t carry this service at our home.  That’s why it is pure services.


Building profitable and socially responsible financial institution focused on Market and Business with Growth potential, thereby assisting NBL and stakeholders to build a just, enlightened, healthy democratic and poverty free Bangladesh”.

The company also provides services within corporate and institutional banking, retail banking, as well as probashi banking, which specifically caters to non-resident Bangladeshis abroad. Other areas include customized treasury and foreign exchange solutions, and custody services. It ranks amongst the top banks nationally that processes remittances from abroad.

NBL custody services

Why it is pure service 

Here it is pure service because there is no tangibility of product . Customer have to go to the bank for this service and also have to pay for this service . But the customer can’t get this service at the home so I can say it is pure service of NBL .

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