Building Brand Loyalty
Subject: Organizational Behavior | Topics:

Brand Loyalty is the extent of faithfulness of consumers to a particular brand, depicted through their do it again purchases, irrespective with the marketing pressure generated by the competing brands. Brand loyalty is a result of consumer behavior and is affected by ones preferences. Loyal customers will consistently purchase products from their preferred brands, no matter what convenience or value. Companies will often use different marketing ways of cultivate loyal shoppers, be it is usually through loyalty plans or trials and also incentives.

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