Basic purpose of this article is to describe customer service strategy. A customer service strategy is definitely an important part associated with any business program. Since business will depend on customer satisfaction, worthwhile business should experience a strategy that not just draws in shoppers, but keeps them happy so one of these are not tempted to test a competitor. Retailers can develop appealing store layout and ambience according to their customer report. Retail employees have to have excellent listening ability, soft skills, telephone skills, writing skills and chance to handle difficult shoppers. Dealing with customer expectations in an original and imaginative manner will perhaps let customers revisit retailers plus spread some positive word of mouth marketing communication drawing new clients.