Fantasy Kingdom
Subject: Organizational Behavior | Topics:

History   Theme Park

Fantasy kingdom is a project of concord group a well established business company of Bangladesh. This group is pursuing new business opportunities because the world is not static. There have been many developments in the recent past that will affect us all both in Bangladesh and globally. But they have retained their strengths in the business sectors that laid the foundation of the group: Engineering & Construction, construction materials, and their qualified and professional people.

They have grown with time and with Bangladesh, since Concord was established in 1972.  Concord’s contribution to the infrastructural development of Bangladesh began with constructing war-damaged bridges in 1973. They have also diversified into various other fields which include ready-made garments, real estate development, manufacture of construction materials, amusement park.

As their commitment is to improve the quality of life of the people in Bangladesh they tried to make a project in where they can give the people entertainment. They actually want to make the life of Bangladeshi people more enjoyable. They felt that they need to develop new types of business sector in Bangladesh. According to this thought they create a new type of business sector in Bangladesh and that is FantasyKingdom.

Date of Establishment

February 2002

Main Entrance

Concord Entertainment Company brings the FantasyKingdom, A world class Entertainment Complex. So come and discover the magic of FantasyKingdom! The total project is financed by Concord group. No other short of investment are not invested in this sector.

Objectives:

  • To make Bangladeshi people interested about world quality entertainment.
  • To make a new business sector in Bangladesh for amusement.
  • To fulfill the social commitment.
  • To spread the new theme of entertainment all over the Bangladesh.
  • To survive in the market and to serve the people.

The storyline of Fantasy Kingdom

Once upon a time, there was a magical kingdom of fun and excitement where Prince Ashu and Princess Lia along with their four extraordinary friends, Zipper, Zuzu, Bangasaur and Bobo, spent their days in fun and frolic, dancing and playing with the people of their kingdom. But with time, this mysterious kingdom disappeared because the people in Prince Ashu’s land had forgotten how to smile and became busy with their day to day lives. Then many years later, Prince Ashu recreated his lost kingdom here in Ashulia, Dhaka, so that people would forget their worries and again learn to smile and have fun.

The landscape exudes that Old World charm, with gardens, fountains, statuettes, pillars and walkways that belong to a LostKingdom. The best of sculptors and landscape artists from around the world and Bangladesh have worked to invoke the spirits of this lost magical world. Their beauty will dazzle your eyes.

Location

The park situated on Asulia and it is just 20 minutes from the city, on the Dhaka-Ashulia highway at a place called Jamgora, The Fantasy Kingdom is a magical kingdom of fun and excitement.

Picture of Location

A Picture of Location

The communication system between two places is very good. There are different bus services on this way and soon there are going some more bus services are going to add in this list.

Bus Service & Timings

01.       Name Of Service: Monjil Poribohon

Route: (Motijheel-Gulistan-Moghbazar-Mohakhali-Khilkhet- Abdullahpur)

Timing:   Every 5 Minutes

Inner Location of Fantasy Kingdom

02.       Name Of Service:  Ababil

Route: (Motijheel -Moghbazar-Uttara-FantasyKingdom)

Timing:  Every 5 Minutes.

03.       Name of Service:  FantasyKingdom’s Own Bus

Route: (Dhanmondi -ConcordArcadia – Indira Road-Shamoli)

Timing: 10Am-5Pm (Every Hour)

Timings of the Park

In normal weekdays the parks open at 11 am and the park closed at 09 pm.         On other hand the parks open at 10 am and the park closed at 10 pm on Fridays or Holidays.

Weekdays

11 am to 09 pm

Weekends \ Holidays

10 am to 10 pm

Inner Location of Fantasy Kingdom

Facilities

Rides-

There are different types of ride in FantasyKingdom. Some of them are really interesting. There were 16 rides when FantasyKingdom started its journey but now there are 26 rides.

A ride of the park

Some of them mentioned bellow-

1.      Mascots

 Prince Ashu, Princess Lia and their animal friends Zuzu, Bobo, zipper and Bangasaur are always at the park welcoming everyone with a smile. Oh and they have many games for you: Sack race, Whack the Donkey, the Egg race ….prepares to get egg on your face.

2.      Santa Maria

Now I know how those poor sailors felt on the seven seas _ they must have been scared!

Entertainment & Education Side by Side

A ride of the park

3.      Magic Carpet

Bangasuar’s favourite. It’s sOooo scary. Don’t eat before getting on this one!

 4.      Giant Splash

Oh my God!!! They drop you almost vertically and then they drop you again and again….. and you’re completely soaked afterwards. You can scream your lungs out but no one will hear you.

 5.      Roller Coaster

The first time that Zipper rode the Roller Coaster, he didn’t faint…. he just stayed in bed for fur days because his legs were so shaky!

 6.      Skill Zone

Be a real life Desperado with a 32 Bore German Colt Pistol in your hand.   Or race a Super Bike Grand Prix riding one of our powers packed 500 CC 150 HP in the Manx-CC … and many more video games.

 7.     Zuzu Train

 8.     Speed Way

 9.     Konvoy

 10.Sky Hopper

 11. Happy Kangaroo

12.    Sun and Moon

13. Paddle Boats

 14.Zip Around

15. Bumper Boats

Entertainment & Education Side by Side

16.                        Pony Adventure

 17.                        Redemption Game

 18.                        Cinema 180°

 19.                        Izzy Dizzy

 20.                        Ferris wheel

 21.                        Whirly Bird

 22.                        Crazy Bump

 23.                        Fantasy Show

The Fantasy Troop performs some amazing dance routines. Afterwards the audience gets up on stage to show us what they can do. Are you brave enough to show the world that you too can dance like Hrithick and Karishma?

Artist are performing a Show in Fantasy Kingdom

People are Enjoying the Show

The sponsors expect 5,000 visitors a day

Foods and Beverage Facilities

The FantasyKingdom is providing foods and beverage facilities inside the Kingdom. These foods are produced by themselves and they sell these items inside their Kingdom. For this reason it is strictly prohibited to bring foods by the visitors. It can be mentioned another business policy, they are also generating revenue from this sector.

In the question of the quality and pricing of the food it can easily be told that the quality is good enough and pricing is fair. There are some restorents like

  • Ashulia Castle Restaurant
  • ·         Water Café
  • ·         Family Square
  • ·         Mobile Trolley

Ashulia Castle Restaurant

Visitors are enjoying the foods

Visitors are enjoying the foods

Security

FantasyKingdom is providing well protected security both inside and outside of their Kingdom’s territory. They have their own security system, close circuit camera, trained stuffs, and civil dressed security guard. It should also mention that they have a secured boundary all-around the Kingdom. In some unwanted situation they get help from Bangladesh Police, Rapid action battalion (RAB) etc. Bangladesh government providing them Aanser.

Parking

FantasyKingdom is providing parking facilities for those people who bring their own cars to visit the park. But this facility is not well enough when huge number of people gather to visit the park.

Others

People can use fantasy kingdom for various purpose like

  • Picnic
  • Conference
  • Seminar
  • Birthday Party
  • Anniversary

People enjoying there time inside the park

People enjoying there time inside the park

People enjoying there time inside the park

People enjoying there time inside the park

Pricing Of Gate Entry and Rides

Free EntranceKids (below 3 feet)Only Entry to the Park
60.00 TakaKids (below 4 feet)Only Entry to the Park
150.00 TakaKidsEntry with 100 taka ride coupon
100.00 TakaAdultsOnly Entry to the Park
200.00 TakaAdultsEntry with 120 taka ride coupon
260.00 TakaAdults & KidsEntry with all rides
325.00 TakaAdults & KidsEntry with all Ride and food
475.00 TakaAdults & KidsEntry with all Ride, food and VIP Lounge
60.00 TakaSenior Citizen(60 yrs +)Only Entry to the Park

 Other Member Ship Facilities and Their Pricing

Platinum Ashu Card (TK 12,000.00) for one person

  • The member will get an ARM Band (all rides unlimited) to distinguish them from general visitors at every visit to FantasyKingdom.
  • Exclusive use of air-conditioned Prince Ashu Lounge
  • Special restrooms reserved for members.
  • 3 (three) guests of the member will get 25% discount on entry tickets and access to Prince Ashu Lounge when accompanied by member.
  • 20% discount on FK-Merchandise (at participating outlets).
  • 10% discount on food item at Ashulia Castle & Water Cafe.
  • Free information booklet of FantasyKingdom and Concord Products.
  • Reserved car parking space.
  • Membership period: 1 (one) year.

Ashu Family Package (TK 40,000.00) For Four Persons

  • The member will get an ARM Band (all rides unlimited) to distinguish them from general visitors at every visit to FantasyKingdom.
  • Exclusive use of air-conditioned Prince Ashu Lounge.
  • Special restrooms reserved for members.
  • 3 (three) guests of each member will get 25% discount on entry tickets and access to Prince Ashu Lounge when accompanied by members.
  • 20% discount on FK-Merchandise (at participating outlets).
  • 10% discount on food item at Ashulia Castle & Water Cafe.
  • Free information booklet of FantasyKingdom and Concord Products.
  • Reserved car parking space.
  • Membership period: 1 (one) year.
  • Additional Cards taka 5,000.00 each

Ashu Fan Club Facilities

  • Fun club member will get free entrance every Tuesday (Except Holiday).
  • Member will get 50% off on entrance on other days (Except Holiday).
  • Member will get 25% off on every Ride.
  • Fun Club member’s Family (04) will get 50% off on Tk. 400 Ticket.
  • Member’s accompanying person (04) will get 25% off on Entry.
  • 15% discount on Fantasy Kingdom Merchandise Products.
  • Member will get 25% discount on birthday & other parties at FantasyKingdom.

Gold Lia Card (TK 6,000.00) For One Person

  • The member will get 450.00 taka ride coupon (all rides once where applicable) at every visit to FantasyKingdom.
  • 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
  • 10% discount on FK-Merchandise (at participating outlets).
  • Free information booklet of FantasyKingdom and Concord Products.
  • Reserved car parking space.
  • Membership period: 1 (one) year.

Lia Family Package (TK 20,000.00) For Four Persons

  • The member will get 450.00 taka ride coupon (all rides once where applicable) at every visit to FantasyKingdom.
  • 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
  • 10% discount on FK-Merchandise (at participating outlets).
  • Free information booklet of FantasyKingdom and Concord Products.
  • Reserved car parking space.
  • Membership period: 1 (one) year.
  • Additional Cards taka 2,000.00 each

Zipper Student Card (TK 1,000.00) For One Person

  • Member will get unlimited entry to FantasyKingdom for one year (ride coupon to be purchased separately).
  • 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
  • 10% discount on FK-Merchandise (at participating outlets).

Zuzu Family Card (TK 5,000.00) For Four Persons

  • Member will get unlimited entry to FantasyKingdom for one year (ride coupon to be purchased separately).
  • 2 (two) guests of each member will get 25% discount on their entry tickets when accompanied by members.
  • 10% discount on FK-Merchandise (at participating outlets).

Future Program

FantasyKingdom is going to launch WaterKingdom thin in a very short time. This project is under construction and more than 75% works of the project have already finished.

Heritage Park

Bangladesh is a country with a glorious history and rich heritage. Its natural surroundings, hills, rivers, valleys and plains, the villages and the countryside, the life style and customs of its people, archeological objects and other artifacts scattered all over the country, are all part of the history and heritage of Bangladesh, which we are proud to have inherited.

It is extremely important for the present and future generations to know about our heritage and our history.

This park is a humble effort on the part of Concord to highlight our history and heritage. What has been installed here are replicas of some architectural and archaeological objects as well as various other articles being used traditionally from time immemorial by the agro dependant common people of Bangladesh.

Heritage Park

This HeritagePark is a park of Fantasy Kingdom

Heritage Park

Paharpur or Shompur Bihar at Heritage Park

Ahsan Manjil at Heritage Park       

Sitakot Bihar at Heritage Park


Kantajir Mandir at Heritage Park

National Assembly Building at Heritage Park

National Memorial at Heritage Park

The park is developed to grow awareness among the young generation as well as to educate our overseas admirers about us. Everyone in the family can come to see the famous artifacts of Bangladesh and experience the exciting family rides. Visit an ideal Bangladeshi artisan village, taste our sumptuous Bangladeshi cuisine and experience much more. Regular events of native Bangladesh are also arranged here weekly.

Target Customer of Fantasy Kingdom

According to the management their targeted customer are middle class, upper middle class and upper class. They targeted that those peoples income level starts from 8 to10 thousands per month. But in our survey we find it clear that they have wrong idea about the market. The price they have fixed is not possible to bear for the people whose income level is8 to10 thousands. Our survey tells it that this income level might be 15 thousands plus. So it is clear that the main target customers of FantasyKingdom are upper middle class and upper class of the society.

There are various people visit the park everyday and most of the people come from Dhaka city. Some people come from the surround districts of Dhaka like Narayangonj, Manikonj, Gajipur, Shavar etc. So it can be tolled that the target of FantasyKingdom are the people of Dhaka and surround district.

Advertising

Basically FantasyKingdom published their advertisement in daily newspaper they also poster their especial items in all over Dhaka city. They gives add on different add on different publication. The main media of their advertisement is Newspaper. Fantasy Kingdom also dependant on hand bill and poster for advertisement.

An Advertisement in Daily Newspaper of Fantasy Kingdom

Other Concern

FantasyKingdom is a single project of Concord Group. They have some other concern some of them as follows-

  1. Concord Engineers & Construction Ltd.
  2. Concord Real Estate & Building Products Ltd.
  3. Conpac Products
  4. Concord Ready-Mix Concrete Products Ltd.
  5. Concord Ready-Mix Concrete Batching Plants
  6. Concord Shalna Terrazzo Tiles Factory
  7. Concord Prestressed Concrete & Block Plant Ltd.
  8. Concord Condominium Ltd
  9. Concord Real Estate & Development Ltd.
  10. ConcordCity Projects
  11. Concord Affordable Housing.
  12. Fantasy World
  13. Jeacon Garments & Concord Fashion Export Ltd.
  14. Concord Architects & Interior Décor Ltd.
  15. Concord Trading Co. Ltd

We make two same type surveys on the visitors of Fantasy Kingdom and on the visitors of. Here is the some chart of our survey report..

General Information about the Visitors

  • Age Group of Visitors
  • Fantasy Kingdom
  • Income Level of the Visitors
  • Fantasy Kingdom
  • Types of Visitors
  • Fantasy Kingdom
  • Sex
  • Group
  • Source of Visitors
  • Fantasy Kingdom

Satisfaction Information

  • Satisfaction Level about Service of Ride
  • Fantasy Kingdom
  • Satisfaction Level about Security
  • Fantasy Kingdom
  • Satisfaction Level about Foods and Beverage
  • Fantasy Kingdom
  • Eagerness about Next Visit
  • Fantasy Kingdom
  • Total Remark
  • Fantasy Kingdom

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