An organization’s capacity to execute its strategy depends on its “hard” infrastructure its organization structure and systems and on its “soft” infrastructure its culture and norms. Anything so fundamental as implementing a new or different strategy involves aligning the organization’s culture with the requirements for competent strategy execution. These are the fundamental choices that a corporate strategy comprises and they should frame and guide all the decisions that a company’s corporate executives, functions and staff make every day, including how they run the place, what markets they enter, how they measure success, and so on.
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