Report on Customer Retention in the Context of City Bank Limited
Subject: Organizational Behavior | Topics:

Main objective of this report is to analysis relational study on customer retention exploring the factors such as Customer Satisfaction, Interpersonal Relationship, Expected Switching Cost and No Attractiveness of Alternatives in the context of The City Bank Limited. The other purpose of this study is usually to explore the factors that can ensure customer retention plus the City Bank’s performance within those factors. Thus identify the service need gap and create proper strategy to improve further towards extent that customers remain satisfied and loyal.


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