Assignment on Strategies Example

Example of “Strategies”

Discussion and Examples of “Strategies”:

 1) Market Penetration Strategy: Giving free goods and services to existing customers.

 If you are a new Grameen Phone customer then you will get 100 SMS free.

 2) Market Development strategy: Bangladesh IT education offer free fundamental course for three months with some other long-term course.

 3) Service Product Reformulation: Private bus services arrange mineral water bottle and soft drinks for the passengers when the urgency was published in a media.

 4) Market Extension Strategy: The Diagnostic center are attracting the target customer by their high quality decoration and sophisticated Diagnostic equipment.

 5) Product range extension strategy: Dhaka Lavinchi hotel is providing transport services is extending their service from residence for the customers.

 6) Market segmentation Strategy: Dominious Pizza in Bangladesh  offer 50 Taka package for the couple.

 7) Product Development Strategy: Some coaching center like Nexzen in Bangladesh are arranging seminar and consultancy service for the career development of the 8) Product diversification strategy: Sheba world the mobile company is not only distributing connection but also they are importing mobile phone set.

 9) Lateral Diversification Strategy: Toyota car company has their own ware house at Banani for the need of the 10) Longitudinal diversification: Beximco groups was use to produce consumer product but the acquire building technology and now they are in construction building.

 How can we plan a Service Product Planning of service product includes the task of analyzing existing market and existing service and new service. The following grow vector shows the service planning.

Existing Product (Service)

 

New Product (Service)

 

Ways

 

Present ProductPresent Product modificationPresent product range extensionNew product in related technologyNew product with new technology

Existing

Market

 

Market Penetration StrategyProduct InformationProduct range extension strategyProductDevelopment strategy Lateral diversification strategy
New Market

 

MarketDevelopment strategy Market Extension strategyMarket segmentation product differentiation strategyProductDiversification strategy LongitudinalDiversification strategy 

 Discussion and Examples of “Strategies”:

 1) Market Penetration Strategy: Giving free goods and services to existing customers.

 If you are a new Banglalink customer then you will get 20-taka talk time

2) Market Development strategy: Bangladesh computer education offer free fundamental course for three months with some other long-term course.

 3) Service Product Reformulation: Private bus services arrange mineral water bottle and soft drinks for the passengers when the urgency was published in a media.

 4) Market Extension Strategy: The pathological center are attracting the target customer by their high quality decoration and sophisticated pathological equipment.

 5) Product range extension strategy: Dhaka Sheraton hotel is providing transport services is extending their service from residence for the customers.

 6) Market segmentation Strategy: Pizza Hutt in India offer 50 rupee package for rthe couple.

 7) Product Development Strategy: Some coaching center like Gate way in Bangladesh is arranging seminar and consultancy service for the career development of the student.

 8) Product diversification strategy: Sheba world the mobile company is not only distributing connection but also they are importing mobile phone set.

 9) Lateral Diversification Strategy: Nissan car company has their own ware house at Gulshan for the need of the customer.

 10) Longitudinal diversification: Bashundhara groups was use to produce consumer product but the acquire building technology and now they are in construction