Malaysia Airlines introduced its enhanced Enrich frequent flyer program on 12 June 2006. The program is now known as Enrich by MAS. It aims to recognize and reward frequent flyers with free travel and special benefits. Usually a FFP is introduced by an airline to maintain its customer’s loyalty in the long run, and MAS holds the same purpose. Under this program there are four levels of Enrich memberships- Blue, Silver, Gold and Platinum. Each level has different privileges to offer. To name few priority check-in, priority standby and extra baggage allowance, amongst others.