Lecture on Generic Competitive Strategies - Assignment Point
Lecture on Generic Competitive Strategies
Subject: Strategic Management | Topics:

The generic competitive strategies form a business tool which helps strategists understand how the position of a company within its industry can be directly related to the strategy it employs. A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage.

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