Monadic Scaling Method for Survey Research - Assignment Point
Monadic Scaling Method for Survey Research
Subject: Strategic Management | Topics:

The aim of this article is to analyze Monadic Scaling method for survey research. Monadic Scaling method can be utilized when characteristics associated with physical objects are compared but they are most often used when attitudes, perceptions, or other psychological characteristics are measured. This article also briefly discuss on Thurstone Scaling, Likert Scaling, Continuous Rate Scale, Phrase Completion Scale, Stapel Scale and Mathematically Derived Scale.

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