Strategic Management

New Product Planning

New Product Planning

New Product Planning is the ongoing process regarding identifying and articulating market requirements comprise a product’s characteristic set. New product planning serves for the reason that basis for selections about price, distribution and promotion. Product planning will be the process of building a product idea and following through into it until the item is introduced on the market. This report focus on: “Jaul” soft drink that provides the consumers with processed green coconut water in bottles.