Main objective of this article is to discuss why retailers have to Digital Signage. Digital signs can be a sub segment involving signage. Large installation electronic signage systems are often designed by Environmental Graphic designers who often design both the installation and this content to be viewed via the electronic signage. Digital Signs utilized in wayfinding, placemaking, displays, public installations, promoting and outdoor promoting. Digital signage displays use content management systems and electronic media distribution systems which often can either be run from pcs and servers as well as regional/national media hosting providers.