Strategies for Competing in Globalizing Markets
Subject: Strategic Management | Topics:

Globalizing Markets is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy. One of the biggest concerns of companies competing in foreign markets is whether to customize their product offerings in each different country market to match the tastes and preferences of local buyers or whether to offer a mostly standardized product worldwide. It makes companies stateless, without walls, with the Internet an integral marketing and cultural tool.

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