Marketing

The Role of IMC in the Marketing Process

The Role of IMC in the Marketing Process

Major objective of this lecture is to present on role of IMC in the Marketing Process. A strategic marketing plan is used to guide the allocation of its resources. A strategic marketing plan usually evolves from an organizations overall corporate strategy and serves as a guide for specific marketing programs and policies. Here also briefly focus on Market segmentation is dividing up a market into distinct groups that have common needs and will respond similarly to a marketing action.