Partnership Activities in Marketing Department of Banglalink


Evaluation of Loyalty and Partnership Activities in Marketing Department of Banglalink Digital Communications Since banglalink‟s launch in February 2005, its impact was felt immediately overnight mobile telephony became an affordable option for customers across a wide range of market segments. .....

Read More »

Recruitment Process of Asiatic Experiential Marketing Limited


Human resource management is a function in organizations designed to maximize employee performance in service of an employer’s strategic objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and on systems. HR departments and units in.....

Read More »

Advancement in Asiatic EXP: a BTL Marketing Communication


Being of Asiatic Experiential Marketing Limited (Asiatic EXP) is the leading BTL marketing agency in the nation. I was lucky enough to be an intern of planning department of this company and could see the change which is occurring in the marketing communications arena personally. The way of commu.....

Read More »

Brand Awareness


Brand Awareness is pretty easy to define in abstract, but it is less easy to attain. It is a key consideration in Consumer Behaviour and Advertising strategy. Brand awareness refers to the extent to which customers are able to recall or recognise a brand. The consumer’s ability to recognise.....

Read More »



Co-Marketing (or Collaborate marketing) is an alternative term for cooperative advertising. It is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Also Commensal (symbiotic) mar.....

Read More »

Geographical Pricing


Geographical Pricing also called “zone pricing” is common in the gasoline industry. In marketing, it is the practice of modifying a basic list price based on the geographical location of the buyer. It is essentially reflects the cost of shipping to different locations. It is the pract.....

Read More »

Customer Value Maximization


Customer Value Maximization creates a coherent response to the marketing challenges of today – allowing global marketers to adopt advanced analytics and modern marketing technologies and execute marketing programs at scale, in a sustainable and integrated manner. It helps companies offer the r.....

Read More »

Advert Power Kites


This lecture introduce on advert Power Kites. Example: Kite Surfing. Kite Surfing, is a combination of kite flying and surfing, it’s also known as Kite Boarding or Fly Surfing. A kite surfer attach himself to a board using foot straps or bindings while being connected to a huge kite. Here als.....

Read More »

Product Lining


Product Lining is a series of different products which form a group, all made by the same company. It is amarketing process where in products or services within a specific group are set at different price points. It is offering several related products for sale individually. It is a marketing str.....

Read More »

Disruptive Innovation


This article describe about Disruptive Innovation, which is the process of developing new products or services to replace existing technologies and gain a competitive advantage. It is differentiated from a disruptive technology in that it focuses on the use of the technology rather than the techn.....

Read More »

Technology Life Cycle


Technology Life Cycle describes the stages of technology in the stage of development of a product and utilization of the technology involved in the business. It is different from a product life cycle in the aspect that a product deals with the performance of the product in the market place. It is.....

Read More »

Product Churning


Product Churning is the flooding of a market with new products in the hope that one of them will become successful. It is sometimes practiced by maintenance service providers. It involves selling a basic product at a loss or low profit margin, but receiving very high profit margins on associated .....

Read More »