Marketing

Advantage and Disadvantage of Discount Pricing

Advantage and Disadvantage of Discount Pricing

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An example of something described as the discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer items at bel.....

Read More »

Price Discounts

Price Discounts

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An example of something described as the discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer items at bel.....

Read More »

Sales Commissions

Sales Commissions

Sales commissions are paid to employees or companies that sell merchandise in stores or by calling on customers. The commission is meant to motivate sales persons to sell more. A commission may be paid in addition to a salary or instead of a salary. Common places that commissions are paid are in .....

Read More »

Personal Selling Stages and Procedures

Personal Selling Stages and Procedures

Personal selling is face-to-face selling in which a seller attempts to persuade a buyer to make a purchase. It occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, person.....

Read More »

Product Life Cycle

Product Life Cycle

Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. The.....

Read More »

Societal Marketing and Social Marketing

Societal Marketing and Social Marketing

Societal Marketing and Social Marketing Societal marketing should not be confused with social marketing. The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social market.....

Read More »

Branding in Societal Marketing

Branding in Societal Marketing

Branding in Societal Marketing Corporations are the one who are striving during the whole time for improvements. They are turning to all kind of forms of corporate societal marketing programs to help build and repair their brand images. Corporate Social Marketing, or CSM, usually refers to market.....

Read More »

Societal Marketing Concept: Explanation and Future Development

Societal Marketing Concept: Explanation and Future Development

Societal marketing concept The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests. It is closely linked with .....

Read More »

Nestle: Good Food, Good Life

Nestle: Good Food, Good Life

History of Nestle Nestlé is an international company with its headquarters in Vevey, Switzerland. In 1867 Henri Nestlé, a chemist from Frankfurt who had settled in Vevey, became interested in infant feeding. To satisfy a clear need, he developed and produced a milk-based food for babies whose m.....

Read More »

Amazon: The Largest Online Shopping Websites in the World

Amazon: The Largest Online Shopping Websites in the World

Amazon: The Largest Online Shopping Websites in the World Amazon was founded in 1995 by Jeff Bezos and is based out of Seattle, Washington. Amazon is one of the largest online shopping websites in the world. This site is widely known for its wide selection of books, although the site has expanded.....

Read More »

Overall Analysis of Amra Korbo Joy

Overall Analysis of Amra Korbo Joy

Overall Analysis of Amra Korbo Joy Focus on Marketing and Distribution Functions of Nestlé Bangladesh Nestlé is world’s largest health, nutrition and wellness company with a mission of “Good Food, Good Life” which actually drives the company to provide consumers with the best tasting and .....

Read More »

Market Positions of Shwapno in Bangladesh

Market Positions of Shwapno in Bangladesh

Market Positions of Shwapno in Bangladesh Shwapno is a part of ACI Logistics. The ultimate objective of Shwapno is to ensure access to a broader range of people of Bangladesh. It has a special focus to serve the different income group of the country by providing services that are convenient, affo.....

Read More »