Identification and Merchandising Activities of Bata Shoe Company
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The principle objective of this report is to analysis Identification and Merchandising Activities of Bata Shoe Company (Bangladesh) Limited. Other objectives of this reports are to identify the challenges and shortcomings in the implementation of merchandising strategy in this sector, to find some effective guidelines in configuring their innovation scheme for their competitive advantage, to describe the merchandising strategy and compare to other companies, to find out gap of Bata shoe merchandising and to draw a competition analysis in the industries and Bata.

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