McDonalds PESTEL Analysis:
Currently governments of certain groups in United States and Europe are tending to control the business of fast food because of health reasons (2005).
Governments are also applying restriction for issuing license for franchises.
There should be good relationships with government in giving tax and employments in international markets.
McDonald is also pressurized by china because they are disrupting the culture.
Working in an international market McDonalds must face international rules of business like about tax because each company has different rules for tax and for McDonalds franchise it must pay some percentage of its revenue to McDonald’s hade office in United Kingdom.
Local markets cannot maintain the supply of materials that’s the reason McDonald import beef and potato to fulfill its demand.
In international markets the economies of the country also affect the sales of the products because if the economy is not stable and people of the country have not much income it will effect the business.
In developing countries the lifestyle of people changing very fast like Malaysia because of their developing economy more people of the country are financially able to eat fast food.
In Middle East countries urban young generation wants new technology in their lives like wireless internet, credit card payment and other attractions like music.
Advertisement is the most powerful toll of McDonalds to create a demand of its products and especially McDonalds works hard to create the demand of its product in the minds of young generation.
Recently McDonalds implemented new technology to increase the speed of proceeding of its products such as a Big Mac takes 60 seconds to process in three stages
1 bun toasted by an oven (20 sec)
2 meat fries (20 sec) and decorating bun (10 sec)
3 packaging (10 sec)
As a worlds largest fast food chain obviously the consumption of “beef, potato, chicken” is more then any other food chains that’s the reason they had been critics and McDonalds is also disrupting the culture and McDonalds is trying to cover these issues especially in china.
McDonalds cares its reputation in fast food market they follow 20 working hours for student employees in UK as according to the rule in UK and also internationally they respect all the polices which are applied for fast food chains.
Related Other Paper:
Popular Other Paper:
Official Letter on Request to extend vacation leave Date: dd/mm/yy To Name…. HR Manager Company Name and Address Subject: Request to extend vacation leave Dear Sir/Madam, with due respect and humble submission to state that, I would like to extend my apology for not being able to come back .....
Date: dd/mm/yy To The Principal, College/School Name… Address…. Subject: Application for Grant of Fee Concession Sir, Most respectfully, I beg to state that I am studying in (class name…) of your college/school. I passed (which class) and achieve (which place) in all the s.....
Date: dd/mm/yy To The Manager, Department Name…. Address…. Subject : Request for leave Dear Sir/Madam,I am sorry to inform you about sad demise of my grandmother. To attend her last burial, I will not be able to come to Office for 2 days (Leave time…). Kindly grant me leav.....
University Grants Commission (UGC) approved the private universities in Bangladesh.This year approved in 54 private universities.Education in its general sense is a form of learning in which knowledge ,skills and habits of a group of people are transferred from one generation to the next .....
Date: dd/mm/yy To The Principal, School/College Name Location and address…. Subject: Prayer for Character Certificate Dear Sir, With due respect and humble submission to state that, I have passed the Secondary School Examination (Or Higher Secondary School Examination ) in (date year) fro.....