Lead generation is an important section of any business’s online strategy. Lead generation is the first step of a sale for just about any business. Lead generation there would be no prospective client to market to and thus, there would be not a soul interested in buying your products. Many businesses help to make the mistake involving not launching a social media campaign to say to the world actually offering a free giveaway. When generating qualified leads, you must make sure that the entire payment strategy of converting the guide into sales is within place at your end also.