Information Architecture

Information Architecture is the term used to describe the structure of a system, the way information is grouped, the navigation methods and terminology used within the system. Information Architecture is most commonly associated with websites and intranets, but it can be used in the context of any information structures or computer systems. It focuses on organizing, structuring, and labeling content in an effective and sustainable way. It is just one component in an emerging field known as user experience design. This recognises that a good digital service isn’t just about functionality.