Prospects and Effectiveness of Vehicle Tracking System in Bangladesh

Executive Summary 

Vehicle tracking is one of the fastest growing satellite navigation applications today. Tracking systems employ a combination of GPS, cellular, and other electronic technologies to enable a vehicle to communicate its location and condition to an outside source. Vehicle-tracking systems are often called by other names such as automatic vehicle location-monitoring systems or position-reporting systems.

Today, many fleet vehicles, public transportation systems, delivery trucks and courier services use vehicle tracking system to monitor their locations at all times, including speeding which can monitor driver performance. Vehicle tracking systems also can monitor the location of a vehicle if it has been stolen or lost. There are many companies that offer GPS vehicle tracking system service in Bangladesh. The GPS vehicle system is reasonably priced with a low flat monthly fee, no term contract, and simple to install

This internship report contains “Prospects and Effectiveness of Vehicle Tracking System in Bangladesh”. It has been placed in the Nybbles System Ltd (DataNet). This report can give a clear idea about the Vehicle Tracking System and its future prospects in Bangladesh. The researcher have started his analysis from surveying the basic issues regarding Vehicle Tracking System. First, the researcher has discussed the mission, vision, and objective of DataNet. During the short span of its operation, the organization has successfully positioned itself in business community, from cutting-edge technology with proven business expertise to provide turn-key service solutions – innovative combinations of software, hardware, training and people that deliver tremendous impact on a client’s business.

After that, the researcher has described the Vehicle Tracking System and some of its features. Now in Bangladesh VTS is quite familiar with the people who have vehicles. People want to use VTS service to protect their vehicle from various uncertainties. In Bangladesh, some VTS service providers are currently providing this service with great effort. However, this amount is not sufficient for the increasing number of potential customers.

Considering the sources of survey result, the researcher has tried to find out the demographic profile of the potential customers, number of vehicle of the potential customer, their satisfaction level and how they determines their important features of the VTS. Carjacking is a common incident in Bangladesh, after analysis, it is very clear to find out that how many people of our country are the victims of this carjacking. How can they recover themselves from it. In such circumstances, the contribution of police is very essential. Nevertheless, lack of some reasons they cannot available everywhere in Bangladesh. In this situation, VTS service is very effective to support the potential customers.

Finally, the researcher has made some recommendations based on findings.

Origin of the Report

As a requirement of the BBA program, I have placed in Nybbles System Ltd. (DataNet) for a three months internship program to have a look at the present business scenario and have hands on experience during the internship program. My Faculty Advisor is Ms. Irine Akhter, Assistant Professor, Institute of Business Administration, Jahangirnagar University, Savar, Dhaka and my External Supervisor is Mr. Jafar Sadiq, Manager (Accounts & Finance), Nybbles System Ltd. (DataNet). And I have chosen to write my report on “Prospects and effectiveness of Vehicle Tracking System in Bangladesh” consulting with both my external supervisor and faculty advisor.

Significance of the Report      

DataNet is a well-reputed company in the world but in Bangladesh they introduce their activities as Nybbles System Ltd. since 2010. The company is formed with two objectives: primarily to provide remote support to African markets, secondarily to assist Bangladesh Government with ICT based systems and services. To achieve their first objectives, DataNet is planning to invest on research & development for government application development-as they are specialized with government ICT needs and solution scope. Currently company has a project   office at Dhaka (named Nybbles System Ltd. in Bangladesh since 2010) to support few African projects including some research project of USAID. Now DataNet wants to enter into a new diversification that is to launch ‘Vehicle tracking system’ in the market. So to enter into the market DataNet requires knowing the current market scenario of the Vehicle Tracking System in the country. This study will help DataNet to know the current market situation, and to consider whether there is any potential to launch a new Service.

Objectives of the Report

Broad Objective

The broad objective of this report to investigate the Future prospect and effectiveness of vehicle tracking system in Bangladesh.

Specific Objectives

  1. To get an overview of vehicle tracking system.

2. To identify the importance of Vehicle Tracking system in Bangladesh.

3. To know the perception about the features of vehicles tracking system among potential customers.

Core Study Plan

Study Approach

To conduct this study, we will use the following approaches:

  • Conducting primary survey, and
  • Collecting secondary data

Study Instrument

The main instrument that is going to be used for the field study is questionnaire containing both the open-end and closed-end questions. The designed questionnaire will be pre-tested before applying for mainstream survey. Later the pre-tested questionnaire will be modified (if required) and will be finalized.

Contact Method

Arranged personal interview.

Methodology

Data Collection Sources

Primary Data

  • Clients of the selected areas

Secondary Data

  • Different vehicle tracking service companies
  • Internet
  • Different publications (News papers, Journals, etc.)

Sample Size

Population

The population of the survey included all the people using or having vehicles.

Sample

Since the report is basically an academic one, and because of the time and monetary constraints, I have surveyed some clients staying at Uttara.

Sample size

Fifty respondents who have vehicles.

Data Collection

The data has been collected through interviews by using structured questionnaires. In conducting interviews, respondents were selected on random basis.

 Data Analysis Technique

  • Data has been presented is an easy and understandable form.
  • Statistical tools and techniques (MS Excel) has been used to analyze the data.
  • Five point likert scale has been used to measure the perception of the clients.

Benefits of the Study

There is a big vehicle tracking service market in our country and as we all know it has an increasing demand. Beside the insurance company and some mobile phone companies, vehicle tracking system industry has also a great prospect in our country. So this study will help business people as well as academics to have an insight inside the vehicle tracking system industry and its prospect and effectiveness in future in our country.

Outline of the Report

The project contains three parts namely- Preparatory Part, Report Proper and Appendix. The Preparatory part contains Table of Contents, Acknowledgement, Executive Summery and other formalities. Report proper divided into four sections. The first section is the Introduction; second section is Organization Overview, third is Project Part and last is Recommendation and Conclusion.

Limitations

From the beginning to end, the study has been conducted with the intention of making it as a complete and truthful one. However, many problems appeared in the way of conducting the study.

During the study, following limitations were present:

  • Due to some legal obligation and business secrecy, organizations were reluctant to provide data. For this reason, the study limits its scope based on available published data and certain degree of formal and informal interview.
  • The employees of the organizations were very busy with their job which lead me little time to consult with.
  • Some respondents were reluctant to responds.

Overview of DataNet

DataNet is a dynamic and fast-growing technology & service provider organization. Besides Bangladesh they are operating Swaziland, South Africa, and Lesotho. DataNet specializes in combining cutting-edge technology with proven business expertise to provide turn-key service solutions. Innovative combinations of software, hardware, training and people of DataNet deliver tremendous impact on a client’s business.

DataNet’s strength lies in its ability to integrate a wide range of services into a single, simple package tailored to each client’s needs. This package can include any or all of business analysis, system design and development, hardware and communications solutions, training, technical & helpdesk supports, data-entry staff and customer-service staff. These services are underpinned by DataNet’s world-class ICT infrastructure.

Creative and innovative solutions are the primary asset of their company, especially in ICT Consulting, Outsourcing, Software Development and Systems Integration. They are operating in Africa for the past 6 years in developing many different mission critical legacy applications and state of the art web based systems. Recently, they opened an operation, support and offshore programming center with research and development facilities in Bangladesh. Their primary focus in Bangladesh is to innovate and develop technology for government and corporate.

Background of DataNet

DataNet – as its name states that company was formed for providing communication technology support to the client in transporting electronic data. DataNet began its operation 2005, and the conception was the result of Mr. Moshtaq Ahmed’s (Current Chief Architect and CEO) belief that network and connectivity technologies could play a pivotal role in the general African networking environment. DataNet began with a modest office in Mbabane, Swaziland, and initially offered a traditional range of IT hardware, software and trading products to the Swaziland market. They focused on providing high end backhaul solutions, networked video surveillance solutions, application development consultancies and basic connectivity solutions to customers in Swaziland.

DataNet also has been engaged in building ICT capacity in Government of Swaziland. The company is continuously creating capacity in the government technicians and developers in various latest and complex technologies. DataNet also provided consultancy services for developing Elderly Social Grant System, MTEF Budgeting System under Fiscal Restructuring project. Recently the company finalized the Civil Contractors registration and online evaluation system with a view of e-Governance application development in African countries.

The quality of their offerings enabled them to quickly build up a strong client base, and these clients soon began demanding much more from the company, ranging from strategic IT consultancy to advice on incorporating technology into business processes. They realized that adding true value to their clients meant not just developing individual hardware or software solutions, but providing on-going, fully-integrated packages of technology and services, based on simple and transparent fixed-price or per transaction pricing structures.

Actually the success and obvious cost saving of the connectivity products led to a boom in demand for DataNet’s products and expertise. In the early days connectivity technologies – specially wireless was still largely an unknown and a generally not trusted communication medium and DataNet was one of the first commercial companies offering full blown Network, application and Microwave WAN solutions for both last mile and carrier class solutions.

On the back of this success, within six years of establishment, DataNet began to hunt the globe for best of breed products, in order to offer solutions to the high-end operators in South Africa and Africa.

DataNet’s Vision

To become the market leader for the development of highly innovative information technology and service solutions to corporate and government clients.

DataNet’s Mission

  • To constantly innovate through investment in research, development and people.
  • To gain a deep understanding of their customers and their businesses, and to help them to identify their needs.
  • To deliver carefully crafted and individual solutions that innovatively combines services and technologies.

 People in DataNet

DataNet is about innovation, and this innovation comes from their people. With a staff of over 100, they are able to provide clients with both fast-track research and development capabilities, and round the clock technical support. Their team includes:

Business Analysts

Software Engineers

Network Engineers

Technicians and

Field Support Staffs

They are committed to building strong, sustainable relationship in the communities in which they operate, and over 90% of DataNet staffs are recruited locally.

Products & Services of DataNet

Network Design & Consulting:

DataNet’s staffs of certified Engineers can help make their clients’ current network environment productive and more profitable. They also or help design a new network solutions based on their clients’ needs and operational objective.

  • On-Site Retainer Service: DataNet can provide their clients with a highly trained Engineer to service their network and computers on a monthly basis. This service provides network updates, fixes, troubleshooting and preventive maintenance, which increases productivity by decreasing downtime and network problems.
  • Remote Management: Remote Management Services (RMS) allows DataNet to provide the tools and technology necessary for them to monitor and administer the clients’ network from a remote location. With RMS, clients will receive daily automated monitoring and weekly administration of their network. This will lead to reduced downtime and increased productivity for the company.
  • Network Mapping: Having an accurate list of installed hardware and software will enable DataNet can make recommendations about upgrades, technology advances, software license administration and answer specific questions clients may have about their current technology. They also provide comprehensive network management and monitoring platform for their clients’ organization – where the clients can view every desktop in a single window of their network.
  • Remote Backup Solution: DataNet provides an offsite encrypted backup solution for companies who have a high speed WAN connection. Which ensures a full backup of all files will be completed even in the event of software or tape diver failure. Thus ensure the security of their client company’s information.

Security Consulting:

Clients’ corporate data security is very high priority to DataNet. As part of their security package, DataNet carefully analyze password security, group permissions, access policies, and firewalls to ensure their clients’ data is being protected.

  • Virtual Private Network Solution: DataNet provides remote access service to their clients’ local area network in both open source (OPEN VPN via SSL) and proprietary equipment such as CISCO, Xyzel or Juniper Equipments. VPN solution provides extra miles to the employees who are frequently visiting overseas.
  • Anti-Spam Solution: DataNet recommend a comprehensive email content checking and anti-virus solution to safeguard their clients’ mail server and network. This solution will increase the business and e-mail security, along with an increase in efficiency.
  • Mobile Information Services: Mobile Information Services (MIS) allows the employee’s to work from home, a client site or any other place that has Internet access. MIS also offers a secure wireless solution for offices where cabling is impractical, such as Conference rooms. It also provide extra security for their mobile users – clients can track, monitor which users are using which services.
  • SMS System: DataNet develop SMS services for the clients’ specific business need. Their SMPP based solution provides facilities to the clients’ Customer Relationship Management (CRM). Now, the clients can notify customer or allow them to interact with their system or databases.

 System Integration

DataNet are one of the most successful system integrator in the local market. They have    capacity to develop system in any platform; Mainframe, Unix/Linux or Microsoft based platform.

  • Internet Services: DataNet currently provides internet access facility to the general customers in Mababne.
  • Linux and Open Source: They are innovating, customizing and developing open source technologies for the clients’ business needs. They can build any solution specific to the need by utilizing the power of open source.
  • D.Net Framework: They developed Object Libraries called Rapid Application Development Framework (RADF) at DataNet which develops other systems using their invented “code generator” with 50% reduced time and cost. So, they offer development of any application with 50% reduced price.
  • Hardware Solution: They provide full range of customizing hardware solution for the clients’ specific needs. They had successful track of integrating industrial computing systems.

Communication Systems

DataNet has the expertise to develop the physical infrastructure for communication systems. They have expertise in building microwave and fiber-optic backbone networks; switching (TDM and soft) implementing CISCO telephony systems with integrated video-conferencing system.

Security Systems

DataNet provides advanced integrated networked video surveillance systems with customized access control systems with full integration with CISCO IPICS for large establishments such as government offices, prisons, banks, high security access roads, etc. They have implemented video analytic system which can make decision of movements, directions, and positions of any moving objects.

Digital Radio Networks

DataNet builds digital UHF/VHF communication networks with IP backhaul. The digital network can be implemented as at 6.25 KHz frequency band which supports short messages and GPS position system.

Software Development & Consultancy

They have in-house highly skilled system development professionals. They developed systems for government Budgeting System, Government Commitment Management System, Medium Term Expenditure Framework (MTEF) system, Central Payroll Deduct on and Administration System, Mobile Data Collection System, Police Intelligent System, National Abuse Registry and Tracking System, Registration Systems. They were involved in developing over 50 government systems with enhanced communication tools.

  Payroll Deduction Solution

DataNet had developed a standard solution which enables private and financial institutions to operate in real time with government payroll system. The systems allow civil servants to gain access to open credit market with compliance checking. Swaziland government has been using their payroll deduction system for managing all third party deductions. The system has already reduced 15% over indebted civil servants and assisted banks/ micro lenders recovery of loans.

Direct Trader Input (DTI) Services

DataNet has expertise in the customs systems. They have been operating the Direct Trader Input (DTI) services in Swaziland since 2008. They are responsible for operating as a bureau DTI at every customs point of entry in Swaziland. They also provide connectivity to the remote traders to register customs declarations online. The company trained over 500 private company staff in Swaziland and installed the system for over 100 companies.

 Social Security Solution

DataNet is conversant with the objectives of an integrated of a Social Grant System. They developed software for Social Grant System particularly targeting vulnerable population groups such as orphans and elderly. Their solution provides a biometric for user identifications.

 Key Projects of DataNet

Client Name

Project Name

All Micro-lenders, Banking and Government of Swaziland.

Central Deductions Administration System, Swaziland.

National Emergency services project, Government of Swaziland.

Communication System Digitization, Swaziland.

Department of Customs, Government of Swaziland

Direct Trader Input Project, (ASYCUDA), Swaziland.

Swaziland National Fire & Emergency Services, Ministry of Housing & Urban Development.

Communication, Collaboration, Command and Control System Project.

Compensation Claim Management System.

Kopano, South Africa.

Table 1: Clients and Projects name of DataNet

Partners of DataNet

     DataNet has partnered up with top leading companies in the IT industry to provide best level of       service to customers. Some of their key partners are:

  • Cisco
  • Red Hat
  • Motorola
  • Oracle Corporation
  • Microsoft Corporation
  • Symantec Corporation

Table 2: The Partners of DataNet

DataNet in Bangladesh

Nybbles Systems Ltd is a concern for DataNet in Bangladesh. The company is formed with two objectives: primarily to provide remote support to African markets, secondarily to assist Bangladesh Government with ICT based systems and services.

To achieve their first objectives, DataNet is planning to invest on research & development for government application development-as they are specialized with government ICT needs and solution scope. Currently company has a project   office at Dhaka to support few African projects including some research project of USAID.

 DataNet at a Glance

Name

DataNet

TypeMultinational
IndustryICT
Founded2005
FounderMoshtaq Ahmed
HeadquarterMbabane, Swaziland.
Area ServedSwaziland, South Africa, Lesotho, & Bangladesh.
Employees150~180
CustomersGovernment & Corporate
Websitewww.dnet.co.sz

Table 3: DataNet at a glance

Organizational Hierarchy of DataNet Introduction

A vehicle tracking system combines the installation of an electronic device in a vehicle, or fleet of vehicles, with purpose-designed computer software at least at one operational base to enable the owner or a third party to track the vehicle’s location, collecting data in the process from the field and deliver it to the base of operation. Modern vehicle tracking systems commonly use GPS or GLONASS technology for locating the vehicle, but other types of automatic vehicle location technology can also be used. Vehicle information can be viewed on electronic maps via the Internet or specialized software. Urban public transit authorities are an increasingly common user of vehicle tracking systems, particularly in large cities.

Some vehicle tracking systems integrate several security systems, for example by sending an automatic alert to a phone or email if an alarm is triggered or the vehicle is moved without authorization, or when it leaves or enters.

Other scenarios in which this technology is employed include:

  • Stolen Vehicle Recovery: Both consumer and commercial vehicles can be outfitted with GPS units to allow police to do tracking and recovery. The police can activate the tracking unit in the vehicle directly and follow tracking signals.
  • Fleet Management: When managing a fleet of vehicles, knowing the real-time location of all drivers allows management to meet customer needs more efficiently. Whether it is delivery, service or other multi-vehicle enterprises, drivers now only need a mobile phone with telephony or Internet connection to be inexpensively tracked by and dispatched efficiently.
  • Asset Tracking: Companies needing to track valuable assets for insurance or other monitoring purposes can now plot the real-time asset location on a map and closely monitor movement and operating status.
  • Field Service Management: Companies with a field service workforce for services such as repair or maintenance, must be able to plan field workers’ time, schedule subsequent customer visits and be able to operate these departments efficiently. Vehicle tracking allows companies to quickly locate a field engineer and dispatch the closest one to meet a new customer request or provide site arrival information.
  • Field Sales: Mobile sales professionals can access real-time locations. For example, in unfamiliar areas, they can locate themselves as well as customers and prospects, get driving

directions and add nearby last-minute appointments to itineraries. Benefits include increased productivity, reduced driving time and increased time spent with customers and prospects.

  • Surveillance: A tracker may be placed on a vehicle to follow the vehicle’s movements.
  • Transit Tracking: This is the temporary tracking of assets or cargoes from one point to another. Users will ensure that the assets do not stop on route or do a U-Turn in order to ensure the security of the assets.

Vehicle Tracking Systems are widely used worldwide. Components come in various shapes and forms but most utilize GPS technology and SMS Messaging. While most will offer real-time tracking, others record real time data and store it to be read, similar to data-loggers. Systems like these track and record and allow reports after certain points have been saved.

 Vehicle tracking system in Bangladesh

There is a huge market for vehicle tracking system in Bangladesh. About twenty vehicle tracking service providers in Bangladesh are currently providing their services. Among them, Talukder ICT Bangladesh first introduced this service first in Bangladesh. Later Trackbangla and Finder vehicle tracking system service providers earn huge popularity in this sector. In 6 Sep 2009, Dhaka Metropolitan
Police (DMP) started to use Automatic Vehicle Tracking System, which helps them to track their vehicle, and reduce the rate of vehicle damage from unwanted circumstances.

Now in Bangladesh twenty companies including the followings organizations are providing VTS services:

  • OnTrack1
  • TrackBangla
  • MATTRACKS
  • Talukder Vehicle Tracking System
  • Geoplan Bangladesh
  • Finder Vehicle tracking System
  • NTrack Ltd.
  • Vehicle tracking system m2m-Bangladesh

However, very recently, some mobile companies understand the importance of this service, that’s why they will introduce vehicle tracking service within very short time. These organizations are:

Grameenphone

Banglalink

Reasons for getting VTS popular

The security of the vehicle is the primary concern of all vehicle owners. It becomes necessary to track vehicle when it goes on road. It can meet with an accident or may be some theft. No one can always call a driver but there are chances that may get false information. Vehicle owners and researchers always look for and are keen to install new and improved security systems for vehicles. One of the latest additions in security systems for vehicles is vehicle tracking systems. As the name suggests vehicle tracking is determining the location of the vehicle with high degree of accuracy through latest technology. This system enables the owner to closely monitor and track the vehicle also allowing him to check the history of vehicle movements. Vehicle tracking system has done wonders in maintaining the security of vehicle. This system is the biggest technological advancements to track the activities of the vehicle. The electronic device installed in the vehicle comprises of a GPS receiver, wireless RF modem, controller board and battery. The vehicle tracking hardware is fitted on the vehicle that is not visible to anyone who is inside the vehicle. This system uses Global Positioning System to track the vehicle and locate its position. Then it uses satellite or radio systems to send the coordinates and the location data to the monitoring center. Software is used at this monitoring center to plot the vehicle on the map. In this way vehicles are tracked by the owners. Vehicle tracking systems are becoming increasingly popular due to real time tracking facility.

In case when the vehicle is stolen, this system can be used in finding the location of the vehicle and coordinating with the police for further action. Some vehicle tracking systems can also be used to detect unauthorized movements of the vehicle. Vehicle tracking system helps a lot in monitoring and tracking personal and commercial vehicles. The use of vehicle tracking system has improved overall productivity with better fleet management which in turn offers better returns on investments. In both personal and business purposes this system improves safety and security. It plays a major role in day to day life.

Vehicle tracking system is one of the most popular technological advancements all over the world which has made our personal and professional life lot easier. It enables us to track the exact location and whereabouts of the vehicle in no time. Vehicle system functions with the help of different technologies like Global Positioning System (GPS) and traditional cellular network Global System for Mobile Communications (GSM) along with other radio frequency mediums. Amongst all GPS is very popular in the market for giving accurate results. Vehicle tracking system is mostly used in businesses that involve fleets to keep a real time track on its vehicles. Vehicle tracking system in Bangladesh consists of GPS device which brings together GPS and GSM technology using tracking software. The GPS device attached in the vehicle send timely updates of the location to the route station through the server of the cellular network that is displayed as a map. The location details are transferred to the users in the form of SMS, email or other data transfers.

Vehicle tracking will have large prospect in the near future in Bangladesh which will revolutionize the way we travel.

Vehicle Tracking Software

Vehicle tracking can be used when someone have multiple cars and need to track the location of one of the family members who is using the car or when your business includes operating fleets and a person needs to track the whereabouts of the vehicle. A person can track any vehicle by installing vehicle tracking software. Once it is installed in the vehicle it will alert about the location, car trouble, speed traps and also about theft or off route driving.

Features of Vehicle Tracking Software

Vehicle tracking systems are available in two types- real time vehicle tracking or passive tracking. In case of real time vehicle tracking anyone can see the live happenings of the vehicle and in passive reporting system it records the details of the vehicle and can be downloaded later. The software that a person is opting for should be accurate and contain detailed maps and must contain selection of report types that can be customized as per the company’s metrics. The basic reason for this is the more a person is able to generate the customized mapping the more valuable software will be.

Analysis and Findings

 Demographic profile of the respondents

Gender

Age

% of the respondents

Marital Status

Married

Unmarried

Divorced

Widow

Total

Male (38)

 

 

76%

Less than 25

02 (5.26%)

00

02

00

00

02

25-35

17 (44.74%)

11

06

00

00

17

35-45

07 (18.42%)

05

02

00

00

07

45-55

08 (21.05%)

06

01

01

00

08

More than 55

04 (10.53%)

02

00

01

01

04

Female (12)

 

24%

Less than 25

01 (8.33%)

00

01

00

00

01

25-35

03 (25%)

03

00

00

03

35-45

03 (25%)

02

01

00

03

45-55

04 (33.33%)

02

00

00

02

04

More than 55

01 (8.33%)

00

01

00

00

01

Total

50

28

16

03

03

50

% of the respondents

56%

32%

06%

06%

100%

Table 4: Demographic profile of the respondents

Interpretation:

According to the survey, 76% respondents were male and 38% respondents were female. 56% of respondents were married, 32% people are unmarried, 6% people are divorced and widow.  44.74% male respondent’s age range is 35-45 years, in female respondents 33.33% age range is 45-55 years. Which means that 35-55 age range people are more capable to take this service for their vehicles.

Income level per month

Income Range

Male

Female

No. of Respondents

% of the respondents

Less than 50,000

6

01

07

14%

50,000-100,000

13

01

14

28 %

100,000-150,000

09

04

13

26 %

150,000-200,000

04

02

06

12%

More than 200,000

06

04

10

20 %

Total

38

12

50

100%

Table 5: Income level of the respondents per month

Interpretation:

It is observed that 14% people have less than 50000 taka income per month, 28% people have 50000-100,000 taka per month, 26% people have 100,000-200,000 taka per month income level, 12% people have 150,000-200,000 taka per month income and 12% people have more than 200,000 taka per month income level. Which shows that they have the ability to spend extra expenses for their vehicle.

Having Vehicle of the Respondents

Gender

1

2

3

4

More

Total

Male

27

08

07

00

01

38

Female

06

03

01

02

00

12

Total

32

12

03

02

01

50

% of the Respondents

64%

24%

06%

04%

02%

100%

Table 6: No. of vehicles of the respondents

Interpretation:

It is found that 64% respondents have only one car, 24% have two cars, 6% people have three cars, 4% people have four cars and only 2 % people have more than four numbers of cars. Which indicates that in our country maximum people have only one car and they are very anxious about their car.

Types of Vehicles Respondents own

Gender

Private cars (%)

Micro Bus (%)

Motor Cycle (%)

Bus (%)

Truck (%)

Taxi (%)

Others (%)

Male

27

08

07

01

00

00

01

Female

10

00

02

00

00

00

00

Total

37 (74%)

08 (16%)

09 (18%)

01 (2%)

00

00

01 (2%)

Table 7: Types of vehicles of the respondents

Interpretation:

It is found that both male or female respondents have 74% of private cars, 16% respondents have motor cycle, 16% respondents have micro bus and only 2 % respondents have bus.  Which indicates that this system has potentiality and the service providers have to focus and design their system which is suitable for the private cars.

Respondents Familiarity, Usage and Idea about the system

Familiarity with the system

% of the Respondents

 

Using the

system

% of the Respondents

 

Idea about where to get it from

% of the Respondents

 

Yes

26

52%

Yes

16

32%

Yes

18

69.23%

No

24

48%

No

34

68%

No

08

30.77%

Total          50

100%

Total      50

100%

Total           26

100%

Table 8: Respondents familiarity, usage, and idea about the VTS

Interpretation:

It is noticed that 52% respondents were familiar with the vehicle tracking system and 48% were not familiar with the system. 32% people already used the system and 68% respondents were not use the system yet. The people who are familiar and who are using this system, among them 69.23% people know where the system is available and 30.77% people do not have any idea where to get this vehicle tracking system.

 Efficiency of the VTS

Level

Very efficient (5)

Efficient (4)

Average (3)

Somewhat  efficient (2)

Not efficient at all (1)

Total

Average

No. of respondents

00

08

08

00

00

16

3.5

Table 9: Efficiency level of VTS

Interpretation:

It is found that people are more than neutral about the efficiency of the system.

Satisfaction level

[Note that, V.S­=very satisfied, S=satisfied, N=neutral, D=dissatisfied, V.D=very dissatisfied]

Issues

V.S (5)

S(4)

N (3)

D (2)

V.D (1)

Total

Average

Satisfied with the system

 

12 (75%)

04 (25%)

16

3.75

Satisfied with service provider

 

08 (50%)

05 (31.25%0

03 (18.75%)

16

3.31

Satisfied with the price

 

03 (18.75%)

08 (50%)

05 (31.25%)

16

2.88

Table 10: Satisfaction level of the respondents

Interpretation:

It is found that people are satisfied with the system and with the service provider but not that much. Their satisfaction level is more that the neutral position but less than the satisfied level. Nevertheless, people are not neutral with the price but they are not dissatisfied with the price that much.

Interpretation:

It is found that 62.50% respondents think that insurance is better to keep safe from uncertainty and 37.50% people think that vehicle tracking system will better to keep safe from uncertainty.

Important Features

Features

1

2

3

4

5

Average

Rank

Position tracking00000316314.565
Over speeds alert01030620204.104
Low power alert04131019043.121
Voice detection & communication with driver03030621173.923
Door lock/ shut down02040609293.602
Engine lock00000304434.806

Table 11: Important features of VTS

Interpretation:

According to the survey, maximum respondents think that engine lock is very important, then position tracking, over speed alert, voice detection & communication with driver, door lock/ shut down and they think that low power alert is not very important at all.

 Sufficient for security level

Interpretation:

It is noticed that 56% people think that vehicle tracking system is no sufficient for their vehicle security and 44% are believed that it is sufficient for security for their vehicle.

Right price for the service

Price level

No. of respondents

% of the Respondents

Less than 500 BDT

04

8%

500-1000 BDT

24

48%

1000-1500 BDT

16

32%

1500-2000 BDT

04

8%

More than 2000 BDT

02

4%

Total

50

100%

Table 12: Right price for the VTS

Interpretation:

It is found that 48% people are wants to pay 500-1000 taka for the vehicle tracking system,  32% people  thinks that 1000-1500 taka is the right price for the service. But very few people agreed to pay more than 2000 taka. So according to the survey it found that 500-1000 taka is the right price for the service.

Importance level of the services

 

Statements

1

2

3

4

5

Average

A

All the vehicle owner should use this system

23

22

05

00

00

4.36

B

If people use it, it will reduce different types of unethical activities

24

16

05

03

02

4.14

C

It will reduce the different types of  misusing by the drivers

10

26

12

02

00

3.88

D

If people use it, it will increase level of mental satisfaction

33

10

05

02

00

4.48

E

This system has potentiality in Bangladesh

38

07

02

02

01

4.58

Table 13: Importance level of VTS

Interpretation:

It is found that in Bangladesh there is a huge potentiality of vehicle tracking system, they also agreed that it will increase their mental satisfaction. They also agreed that this system will reduce different kinds of unethical activities and the all vehicle owner should use it. People also agreed that it will reduced different types of misusing by the drivers but not that much.

Interpretation:

It is observed that in our country, 86% people are not the victim of carjacking but only 14% people are the sufferer from it.

Interpretation:

It is noticed that 42.86% people are faced injuries when they are the victim of carjacking and 57.14% people are not faced any kind of injuries.

 Time of carjacking

Time

No. of respondents

% of the respondents

Morning

01

14.29%

Noon

01

14.29%

Afternoon

01

14.29%

Evening

00

00

Midnight

04

57.13%

Total

07

100%

Table 14:  Time of carjacking

 Interpretation:

It is observed that carjackers are performing their activities all over the day but usually they are more active in midnight.

Average time to solve the problem

Duration

No. of respondents

% of the respondents

About an hour

00

00

2-5 hours

02

28.57%

6-12 hours

00

00

24 hours

02

28.57%

More than a day

03

42.86%

Total

07

100%

Table 15: Average time to solve the carjacking problem

Interpretation:

It is noticed 42.86% people need more than a day to solve their problem when they were the victim of carjacking and 28.57% people solve their problem within 24 hours.

Reported to the police

Interpretation:

It is found that 85.71% of the people reported to the police when they faced the carjacking and 14.29% people did not do it.

 Got support from the police

No. of respondents

% of the respondents

Got full support

03

42.86%

Got support but not fully

03

42.86%

Didn’t get that much support

01

14.28%

Didn’t get support at all

00

00

Total

07

100%

Table 16: Respondents got support from the police

Interpretation:

It is found that 42.86% of people got support fully from the police when they faced the carjacking and 42.86% people got support but not fully. On the other hand 14.28 % people didn’t get enough support from the police.

 Police should be more active to reduce carjacking

Respondents

Strongly Agree (5)

Agree (4)

Neutral (3)

Disagree (2)

Strongly disagree (1)

Total

Average

03

04

00

00

00

07

4.43

% of the Respondents

42.86%

57.14%

00

00

00

100%

Table 17: Police should be more active to reduce carjacking

Interpretation:

It is found that 57.14% people thinks police should be more active to reduce carjacking and 42.86% people strongly agree about the matter. But overall most of them agreed it.

Vehicles tracking system will be the substitute of police activities

Respondents

Strongly Agree  (5)

Agree (4)

Neutral (3)

Disagree (2)

Strongly disagree (1)

Total

Average

01

04

02

00

00

07

3.86

% of the Respondents

14.29%

57.14%

28.57%

00

00

100%

Table 18: Substitute of police activities

 Interpretation:

It is noticed that people neutrally believe vehicle tracking system will be the substitute of police activities. But they agree more than being neutral.

Average cost for the incidents

 

No. of the Respondents

% of the Respondents

Case. 1Only different parts of the vehicle are stolen by the carjacker.

03

42.86%

Case 2.Vehicle is hijacked by the carjacker and never found it.

04

57.14%

Total

07

100%

Table 19: Average cost for the carjacking incident

Interpretation:

It is found that only seven out of fifty respondents were the victim of carjacking. But three of them has stolen their vehicle’s different parts and their cost was 40,000, 85000, 20000 BDT. On the other hand, 57.14% people lost their vehicle totally and they never found it, thus their average cost is huge like the total vehicle cost.

  Recommendations

Today, in our country carjacking is a normal matter. This kind of incidents are occurring any time, any place and police cannot provide the quick support to people to locate their vehicles immediately. In this circumstances vehicle tracking service may not be the substitute of police activities only but may be a good solution to keep in safe position.

In our country, many people believed that Insurance Company is better to keep the vehicles safe from uncertainty than vehicle tracking service provider. But true fact is insurance company only compensate them when the vehicle will damaged or lost, they can not provide the customers mental satisfaction when they leave their vehicles for their important task. But vehicle tracking service can locate their vehicles, can lock the vehicles engine, and communicate with drivers easily without any cost.

Price is a very important factor to enter into a new market. About more than 40% people wants to pay between 500-1,000taka. So at the time of selling product pricing is very much important. It is recommended at first low price, comprising to other companies, will set up to attract more customer, because if the price is same to other companies than customer will not get extra options to buy a new service. If low price they will buy first and then will judge the quality to buy further. And if they be satisfied with the service then the will buy it again even it be high priced.

After three months (February – April) of market survey very recently (in May) it has been found that there comes few other companies (Grameenphone and Banglalink) in this sector. So it is to be highly recommended that before launching the service DataNet should change some features of this service. And it is recommended that the new features could be less price, daily updates of the vehicle, set-up cameras inside the vehicles etc. Because the name Grameenphone is a well-known name and also has a strong brand loyalty in the market, if DataNet failed to do it then they can not compete them.  So some extraordinary features will knock the customers mind to take the service very easily and undoubtedly.

To establish a competitive position in the market DataNet have to be careful about some criteria like are price, availability, security level, advertisement which will ensure the importance level and different features of the service.

DataNet have to use its own distributors channel and outlets; it is an opportunity and strength   also. It will reduce the extra costs.

Huge promotional activities (including low price) have to take to instable the market first, because it will make concern to other companies, then observing the market a stable price will be set up finally. It is recommended to take pull and push strategy. Under pull strategy various free gifts will be provided to the final consumer and under push strategy various incentives will be provided to the customers. Under push strategy DataNet can influence the customers for taking its new service. Promotional activities have to be taken more during some days, which are related to create some awareness among people.

 Conclusion

There is a huge market for vehicle tracking system in Bangladesh. People in Bangladesh who have vehicles are very anxious about how they can protect their valuable asset. Now a day, carjacking is very normal fact. These type incidents are occurring enormously. To reduce these type bad incidents, vehicle tracking system can be very effective. In our country police are very busy to their works, and it is not possible to them to find or arrest the carjacker immediately. So if we using vehicle tracking service, we can easily locate our vehicle, shut down or lock the engine. In Bangladesh there are some GPS software and hardware developing companies but they still haven’t gained much of popularity as in other countries. In Bangladesh vehicle tracking system is mainly used for business purposes.

If the costs of hardware and software are reduced many people in Bangladesh would opt for trackers in their personal vehicles and also for tractors, tourist buses. Government also has to reduce the restrictions imposed upon the availability of digital maps for commercial use for encouraging the software companies in developing cost efficient tracking solution. The main issue in Bangladesh is although the sales of personal and commercial vehicles are increasing the price of trackers is too high.

Vehicle tracking will have large prospect in the near future in Bangladesh, which will revolutionize the way we travel.

Vehicle Tracking System in Bangladesh