Report on Electronic Media - Assignment Point
Report on Electronic Media
Subject: EEE, Science | Topics:

 Introduction:

Television is a medium which attract a wide audience. It is an ideal tool for information, communication, education, entertainment and news etc. Television is like a window to see outer world. Through this window we can see what is happening around us. In Bangladesh there are many television channels. These televisions channels are working as strong electronic media in our country. These channels have created so much competitive field among them that continuously surfing those channels has become a habit for us. Thus a research was conducted through questionnaire survey to extract the information based on the perception of the audience about the electronic media in our country.

This report entitled ‘Urban Based Electronic Media Preferences Analysis’ is a fundamental requirement for the completion of the course Marketing Research (MKT-409). The main purpose of this report is to extract the information of the electronic media in the context of Bangladesh using specific research method. Under the instruction and guidance of the course instructor Mr. Shamsad Ahmed, we have taken the initiative to conduct the research and prepare this report with much precision and by being completely unbiased.

Electronic Media

The general objective of this report is to provide a synopsis of the electronic media of Bangladesh. It is also required for the completion of this course. Beside the general objective, the objectives behind this report are given below:

Primary objective:

The primary objective of the report is—

      To analyze on the issue ‘Urban Based Electronic Media Preferences Analysis’.

      To disclose the precise scenario of the electronic media through survey and SPSS software.

      To analyze and recommend on the mentioned issues.

Secondary objective:

The secondary objective to prepare this report is—

      To fulfill the requirements of our course Marketing Research.

      To have a clear understanding about the activity of specific research technique that is survey.

      To illustrate the position of Electronic Media based companies.

      To analyze the audiences demographic profile.

      To identify the audiences preference.

      To have a clear understanding about the SPSS software.

      To fulfill the requirements of our course “Marketing Research”.

      To gather experience and knowledge of doing a professional report.

This research study will cover the topic “Urban Based Electronic Media Preferences Analysis’” and its related issues. It also includes recommendations against the selected issues. This report can be used as a secondary source for the Electronic Media based companies.

To fulfill the objective of this report collection of relevant, accurate, standardized and needful information was required. To make this report reliable we have collected data from both primary sources and secondary sources. Special consideration was given so that chances of biasness could not arise. Special consideration was given so that chances of biasness could not arise. The sources used were:

Primary sources:

Primary data is defined as data which originates as a result of that particular investigation. We have collected primary data through questionnaire survey with various people. The primary data related to Electronic Media of Bangladesh was collected from the audiences by the method of survey that we conducted. Structured close ended questions were constructed to extract the primary data.

Secondary sources:

Secondary data represents the data which are made by others but it is useful for another purpose or research. As a part of collecting data from secondary sources, we have referred different books of Marketing Research. We collected our data from the magazine, news paper, libraries and also from the websites.

No study is beyond any limitations. While doing this research study we had to face some difficulties. The limitations of the research activities are as follows—

      We did not have so much experience for conducting research and preparing the report very frequently, though we are in learning position.

      In questionnaire survey some participants were unenthusiastic to provide enough information.

      The respondents hid their personal information.

      There was lack of precise information; both primary and secondary.

      There was not enough time to analyze the selected issues.

      Our resources (such as, human resource, financial resource, etc) were limited. So it was hard for us to prepare a professional report with our limited resources.

      First time ever we are using the SPSS software.

Research Design:

The design of the research that we carried to explore the opinion of the audiences of electronic media was conclusive to large extent. The research was formal and structured. It is based on large, representative sample, and the data obtained from the research will be used for Managerial decision making.

Sampling Design:

The size of the sample for the research was 500 respondents. The procedure adopted for sampling was Non Probabilistic Quota Sampling. The quota was formed based on occupations. The numbers of respondents was restricted by ten categories of occupations.

 Instruments:

The basic instruments used for the research were:

 SPSS software

      Structured Close Ended Questionnaire

      Computer

      MS Words

      Printer

Data Analysis Method:

For analyzing the data, we used SPSS software. The questionnaire consisted of ten close ended questions. The questions were basically formed with the purpose of providing descriptive information regarding the electronic media of Bangladesh. The data analyzed provided the information regarding the channel preference, program preference, factor preference, ranking of the channels, favorable program, unfavorable program and demographic profile of the respondents.

The factors for influencing the audiences were analyzed by factor reductions. This was done to separate the factors in two groups based on similarities in meaning.

The demographic profile of the respondents was used to formulate three clusters. The clusters were differentiated by the characteristics like gender, age, occupation, family members and family income.

Gender Distribution

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

342

68.4

68.4

68.4

2

158

31.6

31.6

100.0

Total

500

100.0

100.0

We have surveyed total 500 respondents (audiences). 342 of them were male and rests of 158 were female. That is out of the total respondents who were surveyed, 68 per cent of them turned out to be male whereas the rest 32 per cent were female. This vast difference is due to the number of respondents that were kept under each occupation.

Initial Cluster Centers

Cluster

1

2

3

Gender

1

2

1

Age

6

4

3

Education

7

4

1

Occupation

7

1

5

Family member

4

3

1

Monthly family income

500000

3000000

1500

Iteration History (a):

Iteration

Change in Cluster Centers

1

2

3

1

.000

.000

28042.266

2

.000

.000

.000

a. Convergence achieved due to no or small change in cluster centers. The maximum absolute coordinate change for any center is .000. The current iteration is 2. The minimum distance between initial centers is 498500.000.

Final Cluster Centers:

Cluster

1

2

3

Gender

1

2

1

Age

6

4

5

Education

7

4

6

Occupation

7

1

5

Family member

4

3

3

Monthly family income

500000

3000000

29542

Number of Cases in each Cluster:

Cluster

1

1.000

2

1.000

3

459.000

Valid

461.000

Missing

39.000

 

 

Bangla Channel Viewer:

Frequency

Percent

Valid Percent

Cumulative Percent

ValidViewer

478

95.6

95.6

95.6

Non viewer

22

4.4

4.4

100.0

Total

500

100.0

100.0

From the surveyed prople about 95.6% of the audiences watch Bangladesh TV channels and rests of the 4.4 % do not watch Bangladeshi TV Channels.

Statistics:

r1

r2

r3

r4

r5

r6

r7

r8

r9

r10

NValid

429

438

452

458

451

383

412

400

367

414

Missing

71

62

48

42

49

117

88

100

133

86

Mean

5.12

7.12

3.32

2.62

2.78

6.80

5.81

5.62

7.61

5.73

Mode

5

10

1

2

1

8

5

7

10

7

BanglaVision is a new satellite TV channel that pledges to play a positive role in building the nation through healthy entertainment. It’s program lineup includes dramas, talk shows, feature films, entertainment programs etc and eight news bulletins in Bangla and one in English.

For the first time ever you can watch uninterrupted coverage of Asia’s leading international TV channels, over the Internet.

Jump TV proudly presents bangla language channels from Bangladesh. Enjoy an enticing palate of top quality programs ranging from news, entertainment, popular drama serials, musical programs, movies, documentaries, children’s programs to cultural programs and much more!

Amaar Ami

Bangla vision:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

25

5.0

5.8

5.8

2

43

8.6

10.0

15.9

3

56

11.2

13.1

28.9

4

62

12.4

14.5

43.4

5

65

13.0

15.2

58.5

6

54

10.8

12.6

71.1

7

33

6.6

7.7

78.8

8

44

8.8

10.3

89.0

9

34

6.8

7.9

97.0

10

13

2.6

3.0

100.0

Total

429

85.8

100.0

MissingSystem

71

14.2

Total

500

100.0

One of the main types of broadcast media in Bangladesh is TV, namely: “Bangladesh Television”. Bangladesh Television is the only terrestrial channel in the country. Several satellite TV stations have also made headway in Bangladesh.

Bangladesh Television is a government owned TV station. Very few broadcasts contain information about the political opposition until the general elections become nearer and the government in power takes control.

BTV:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

31

6.2

7.1

7.1

2

24

4.8

5.5

12.6

3

14

2.8

3.2

15.8

4

36

7.2

8.2

24.0

5

31

6.2

7.1

31.1

6

26

5.2

5.9

37.0

7

29

5.8

6.6

43.6

8

33

6.6

7.5

51.1

9

64

12.8

14.6

65.8

10

150

30.0

34.2

100.0

Total

438

87.6

100.0

MissingSystem

62

12.4

Total

500

100.0

ATN Bangla is the first Bengali digital cabletelevision channel. It transmits from its studio in Dhaka, Bangladesh. The channel is transmitted in South Asia, the Middle-east, Europe, and North America. The channel offers a wide variety of programming including news, movies, dramas, talk shows, and more.

ATN:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

98

19.6

21.7

21.7

2

93

18.6

20.6

42.3

3

88

17.6

19.5

61.7

4

62

12.4

13.7

75.4

5

42

8.4

9.3

84.7

6

30

6.0

6.6

91.4

7

17

3.4

3.8

95.1

8

8

1.6

1.8

96.9

9

9

1.8

2.0

98.9

10

5

1.0

1.1

100.0

Total

452

90.4

100.0

MissingSystem

48

9.6

Total

500

100.0

Channel-i, a Bangla-language channel, offers entertainment for the whole family and was the first digital Bangla channel in Bangladesh. Channel-i, one of the most highly rated Bangla channels, has become very popular among views for its wide range of programming including dramas, mega serials, musical programs, live interactive talk shows, magazine programs, agricultural programs and informative news bulletins broadcast 4 times a day.

Channel i

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

126

25.2

27.5

27.5

2

140

28.0

30.6

58.1

3

98

19.6

21.4

79.5

4

48

9.6

10.5

90.0

5

16

3.2

3.5

93.4

6

10

2.0

2.2

95.6

7

6

1.2

1.3

96.9

8

4

.8

.9

97.8

9

7

1.4

1.5

99.3

10

3

.6

.7

100.0

Total

458

91.6

100.0

MissingSystem

42

8.4

Total

500

100.0

NTV is a Bengali language satellite television channel based in Bangladesh. It started operation in 2003. It was founded by Mosaddeq Ali Falu, a politician and former Member of Parliament from the ruling Bangladesh Nationalist Party. It is one of the most popular Bengali TV channels in the country. In the anniversary of the channel, the founder expressed interest in creating NTV2 to satisfy the watchers further, but however it is a matter of fun now that he is in jail and, all of his properties have been seized by the government. The channel broadcasts excellent coverage of news, soap shows, educational, religious and politics related programs.

NTV:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

143

28.6

31.7

31.7

2

105

21.0

23.3

55.0

3

82

16.4

18.2

73.2

4

60

12.0

13.3

86.5

5

22

4.4

4.9

91.4

6

16

3.2

3.5

94.9

7

3

.6

.7

95.6

8

9

1.8

2.0

97.6

9

4

.8

.9

98.4

10

6

1.2

1.3

99.8

21

1

.2

.2

100.0

Total

451

90.2

100.0

MissingSystem

49

9.8

Total

500

100.0

Boishakhi Media Lid. is a private sector effort, dedicated to the creative presentation of television technology for Bangla speaking people all over the world. The company has established round-the clock satellite television channel aimed at the a worldwide audience with programming depicting Bangla culture, history, geography, people, language, and faiths responding to both national and international needs and demands. The name of the channel is “BOISHAKHI”.

Boishakhi has a very experienced team of programmed makers, technical and management consultants with intimate knowledge and experienced of running a television station. Boishakhi has its own digital facilities with a large scale studio, a dedicated news studio, news room with its own independent news

gathering facilities, computerized editing facility and in house transmission/broadcast facility based in

Dhaka, Bangladesh.

Boishakhi will maintain a high-level of quality, technical efficiency and reliability while keeping up to date with state of the art technology. Given the need for a widely accessible platform Boishakhi intends to broadcast Globally, reaching out to a language group that is the world’s”4th most widely spoken” as declared by the United Nations.

It can be safely said that “Boishakhi” as a global and Bangla speaking channel will be available to 210 Million Bangalis worldwide.

Boishakhi:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

5

1.0

1.3

1.3

2

7

1.4

1.8

3.1

3

15

3.0

3.9

7.0

4

25

5.0

6.5

13.6

5

48

9.6

12.5

26.1

6

62

12.4

16.2

42.3

7

64

12.8

16.7

59.0

8

66

13.2

17.2

76.2

9

57

11.4

14.9

91.1

10

34

6.8

8.9

100.0

Total

383

76.6

100.0

MissingSystem

117

23.4

Total

500

100.0

RTV is a satellite television channel broadcast from Bangladesh. It started operation on 26 December2005.[1] It mainly broadcasts programmed in Bengali language.

RTV:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

14

2.8

3.4

3.4

2

16

3.2

3.9

7.3

3

27

5.4

6.6

13.8

4

40

8.0

9.7

23.5

5

85

17.0

20.6

44.2

6

77

15.4

18.7

62.9

7

64

12.8

15.5

78.4

8

45

9.0

10.9

89.3

9

29

5.8

7.0

96.4

10

15

3.0

3.6

100.0

Total

412

82.4

100.0

MissingSystem

88

17.6

Total

500

100.0

Ekushey Television (ETV) was the first private terrestrial channel in Bangladesh. Official transmission began on April 14, 2000, after a very short time of transmission it became the voice of the nation and the most popular TV channel in Bangladesh through its news and other innovative programs. However, it was closed down on August 29, 2002, when Managing Director Simon Dring and three other executives were charged with fraud. Dring, a British journalist, had his visa and work permit cancelled.

However, permission for the station to continue transmission once more was granted on April 14, 2005, and transmission was resumed, on December 1, 2006. Its official transmission started 29 March 2007 and, started 24 hour transmission on June 1.

ETV

Frequency

Percent

Valid Percent

Cumulative Percent

Valid0

1

.2

.3

.3

1

20

4.0

5.0

5.3

2

19

3.8

4.8

10.0

3

38

7.6

9.5

19.5

4

54

10.8

13.5

33.0

5

56

11.2

14.0

47.0

6

57

11.4

14.3

61.3

7

63

12.6

15.8

77.0

8

48

9.6

12.0

89.0

9

28

5.6

7.0

96.0

10

16

3.2

4.0

100.0

Total

400

80.0

100.0

MissingSystem

100

20.0

Total

500

100.0

Islamic TV

Frequency

Percent

Valid Percent

Cumulative Percent

Valid0

2

.4

.5

.5

1

6

1.2

1.6

2.2

2

8

1.6

2.2

4.4

3

10

2.0

2.7

7.1

4

19

3.8

5.2

12.3

5

25

5.0

6.8

19.1

6

30

6.0

8.2

27.2

7

39

7.8

10.6

37.9

8

58

11.6

15.8

53.7

9

78

15.6

21.3

74.9

10

92

18.4

25.1

100.0

Total

367

73.4

100.0

MissingSystem

133

26.6

Total

500

100.0

Channel One is a Bengali language satellite television channel from Bangladesh. It started broadcasting from Dhaka on 24 January2006. [1]

It is owned by the Masud Entertainment Limited, a sister concern of One Group.

This third generation television channel is the 8th private television in Bangladesh. This is an infotainment channel by nature. Its office is in Gulshan of Dhaka city. News times are 8 am, 12 pm, 2.30 pm, 6.30 pm, 7.30 pm, 10.00 pm, 12.30 am and 3.00 am in Bangladesh Time.

The channel’s journalists include Saiful Hasan, Saiful A Chowdhury, Shujon Mehedi, Shamim Al Amin and K U Biplob. Its producers include AKM Nazim, MAK Tuhin, Rana Islam and Iqbal Khokon. It uses final cut pro machines for video editing, and is the only channel that uses ENPS for news networking.

Channel One

Frequency

Percent

Valid Percent

Cumulative Percent

Valid0

1

.2

.2

.2

1

13

2.6

3.1

3.4

2

20

4.0

4.8

8.2

3

45

9.0

10.9

19.1

4

56

11.2

13.5

32.6

5

60

12.0

14.5

47.1

6

49

9.8

11.8

58.9

7

63

12.6

15.2

74.2

8

49

9.8

11.8

86.0

9

45

9.0

10.9

96.9

10

13

2.6

3.1

100.0

Total

414

82.8

100.0

MissingSystem

86

17.2

Total

500

100.0

Correlation Matrix

  

fa1

fa2

fa3

fa4

fa5

fa6

fa7

fa8

fa9

fa10

fa11

Correlationfa1

1.000

.178

.000

.026

-.018

.064

.153

.158

.187

.015

-.048

 fa2

.178

1.000

-.002

.101

.037

.036

.103

.084

.125

.082

.004

 fa3

.000

-.002

1.000

-.097

.664

.751

-.071

-.079

-.102

-.123

.019

 fa4

.026

.101

-.097

1.000

-.088

-.098

.150

.180

.183

.056

-.052

 fa5

-.018

.037

.664

-.088

1.000

.687

-.012

-.060

-.055

-.068

.017

 fa6

.064

.036

.751

-.098

.687

1.000

-.062

-.107

-.092

-.111

.048

 fa7

.153

.103

-.071

.150

-.012

-.062

1.000

.166

.314

.194

-.025

 fa8

.158

.084

-.079

.180

-.060

-.107

.166

1.000

.300

.226

.053

 fa9

.187

.125

-.102

.183

-.055

-.092

.314

.300

1.000

.182

-.046

 fa10

.015

.082

-.123

.056

-.068

-.111

.194

.226

.182

1.000

.162

 fa11

-.048

.004

.019

-.052

.017

.048

-.025

.053

-.046

.162

1.000

The positive value that the two variables have a correlation. The maximum value that can be extracted is 1 which states the strongest relation among the variables.

KMO and Bartlett’s Test:

Kaiser-Meyer-Olkin Measure of Sampling Adequacy..715
Bartlett’s Test of SphericityApprox. Chi-Square971.211
df55
Sig..000

The suitability of data for factor analysis depends on two measures: KMO index and Bartlett’s test. To be a suitable data, a data need to have a KMO index with minimum value of 0.6 and the Bartlett’s test for sphericity should be less than less than .05.

The data out here have KMO index value of .715 which is less than 0.6 but close enough to 0.6, and the Bartlett’s test for sphericity value is .000 which is less than.05.

Therefore, we can go for the Factor extraction.

Communalities

Initial

Extraction

fa1

1.000

.701

fa2

1.000

.812

fa3

1.000

.811

fa4

1.000

.827

fa5

1.000

.768

fa6

1.000

.830

fa7

1.000

.476

fa8

1.000

.422

fa9

1.000

.560

fa10

1.000

.569

fa11

1.000

.708

Extraction Method: Principal Component Analysis.

Total Variance Explained

ComponentInitial EigenvaluesExtraction Sums of Squared Loadings
Total% of VarianceCumulative %Total% of VarianceCumulative %
12.54423.13023.1302.54423.13023.130
21.84616.77739.9071.84616.77739.907
31.17510.68650.5931.17510.68650.593
4.9989.07259.666.9989.07259.666
5.9208.36868.033.9208.36868.033
6.8517.73375.766
7.7747.03782.802
8.6866.23889.040
9.6235.66494.704
10.3423.10597.809
11.2412.191100.000

Extraction Method: Principal Component Analysis.

By the Kaiser’s criterion, the factors with eigenvalue equal to or greater to 1 are retained for further investigation. The eigenvalue of a factor represents the amount of the variance explained by that factor.

Out here, there are four components with eigenvalue greater to 1.

Therefore, these values will be taken for further analysis.

As we know that Kaiser’s criterion results in the retention of too many factors, therefore we need to go through Scree test. By the Scree test the factors above the elbow, or break in the plot, as the factors are considered to be the factors that contribute the most to the explanation of the variance in the set.

In this case, there are two factors that are above the elbow.

Component Matrix (a)

Component

1

2

3

4

5

fa1

-.088

.449

-.343

.556

-.253

fa2

-.066

.406

-.164

.548

.562

fa3

.851

.278

.018

-.098

.000

fa4

-.271

.323

-.190

-.480

.619

fa5

.801

.332

.047

-.116

.000

fa6

.856

.312

.015

-.015

.007

fa7

-.258

.550

-.043

-.168

-.278

fa8

-.312

.529

.171

-.121

-.034

fa9

-.332

.609

-.094

-.161

-.208

fa10

-.293

.367

.586

-.006

-.070

fa11

.030

.041

.780

.256

.177

Extraction Method: Principal Component Analysis. a 5 components

News

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

226

45.2

52.4

52.4

2

42

8.4

9.7

62.2

3

25

5.0

5.8

68.0

4

21

4.2

4.9

72.9

5

19

3.8

4.4

77.3

6

5

1.0

1.2

78.4

7

13

2.6

3.0

81.4

8

15

3.0

3.5

84.9

9

11

2.2

2.6

87.5

10

7

1.4

1.6

89.1

11

8

1.6

1.9

91.0

12

4

.8

.9

91.9

13

5

1.0

1.2

93.0

14

4

.8

.9

94.0

15

2

.4

.5

94.4

16

3

.6

.7

95.1

17

3

.6

.7

95.8

18

4

.8

.9

96.8

19

1

.2

.2

97.0

20

2

.4

.5

97.4

21

4

.8

.9

98.4

23

2

.4

.5

98.8

24

1

.2

.2

99.1

25

1

.2

.2

99.3

27

3

.6

.7

100.0

Total

431

86.2

100.0

MissingSystem

69

13.8

Total

500

100.0

  Statistics:

Bangla Cinema:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

49

9.8

13.4

13.4

2

12

2.4

3.3

16.7

3

21

4.2

5.8

22.5

4

19

3.8

5.2

27.7

5

28

5.6

7.7

35.3

6

21

4.2

5.8

41.1

7

20

4.0

5.5

46.6

8

13

2.6

3.6

50.1

9

4

.8

1.1

51.2

10

15

3.0

4.1

55.3

11

9

1.8

2.5

57.8

12

11

2.2

3.0

60.8

13

5

1.0

1.4

62.2

14

8

1.6

2.2

64.4

15

7

1.4

1.9

66.3

16

15

3.0

4.1

70.4

17

11

2.2

3.0

73.4

18

7

1.4

1.9

75.3

19

6

1.2

1.6

77.0

20

12

2.4

3.3

80.3

21

12

2.4

3.3

83.6

22

7

1.4

1.9

85.5

23

5

1.0

1.4

86.8

24

9

1.8

2.5

89.3

25

8

1.6

2.2

91.5

26

11

2.2

3.0

94.5

27

20

4.0

5.5

100.0

Total

365

73.0

100.0

MissingSystem

135

27.0

Total

500

100.0

Drama

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

67

13.4

15.6

15.6

2

99

19.8

23.1

38.7

3

80

16.0

18.6

57.3

4

43

8.6

10.0

67.4

5

35

7.0

8.2

75.5

6

17

3.4

4.0

79.5

7

15

3.0

3.5

83.0

8

10

2.0

2.3

85.3

9

9

1.8

2.1

87.4

10

10

2.0

2.3

89.7

11

7

1.4

1.6

91.4

12

8

1.6

1.9

93.2

13

6

1.2

1.4

94.6

14

4

.8

.9

95.6

15

4

.8

.9

96.5

16

5

1.0

1.2

97.7

18

2

.4

.5

98.1

19

1

.2

.2

98.4

20

2

.4

.5

98.8

22

1

.2

.2

99.1

23

2

.4

.5

99.5

25

1

.2

.2

99.8

27

1

.2

.2

100.0

Total

429

85.8

100.0

MissingSystem

71

14.2

Total

500

100.0

Drama Serial

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

50

10.0

12.1

12.1

2

104

20.8

25.2

37.3

3

56

11.2

13.6

50.8

4

48

9.6

11.6

62.5

5

25

5.0

6.1

68.5

6

24

4.8

5.8

74.3

7

18

3.6

4.4

78.7

8

12

2.4

2.9

81.6

9

10

2.0

2.4

84.0

10

10

2.0

2.4

86.4

11

5

1.0

1.2

87.7

12

6

1.2

1.5

89.1

13

8

1.6

1.9

91.0

14

2

.4

.5

91.5

15

3

.6

.7

92.3

16

4

.8

1.0

93.2

17

6

1.2

1.5

94.7

18

1

.2

.2

94.9

19

5

1.0

1.2

96.1

21

3

.6

.7

96.9

22

3

.6

.7

97.6

23

3

.6

.7

98.3

25

3

.6

.7

99.0

26

3

.6

.7

99.8

27

1

.2

.2

100.0

Total

413

82.6

100.0

MissingSystem

87

17.4

Total

500

100.0

Entertainment Magazine Program:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

21

4.2

5.1

5.1

2

28

5.6

6.7

11.8

3

62

12.4

14.9

26.7

4

61

12.2

14.7

41.4

5

60

12.0

14.5

55.9

6

37

7.4

8.9

64.8

7

27

5.4

6.5

71.3

8

17

3.4

4.1

75.4

9

18

3.6

4.3

79.8

10

17

3.4

4.1

83.9

11

9

1.8

2.2

86.0

12

7

1.4

1.7

87.7

13

8

1.6

1.9

89.6

14

7

1.4

1.7

91.3

15

5

1.0

1.2

92.5

16

4

.8

1.0

93.5

17

5

1.0

1.2

94.7

18

3

.6

.7

95.4

19

2

.4

.5

95.9

20

3

.6

.7

96.6

21

3

.6

.7

97.3

23

3

.6

.7

98.1

24

1

.2

.2

98.3

25

4

.8

1.0

99.3

26

2

.4

.5

99.8

27

1

.2

.2

100.0

Total

415

83.0

100.0

MissingSystem

85

17.0

Total

500

100.0

News Related Magazine Program:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

4

.8

1.3

1.3

2

8

1.6

2.5

3.8

3

22

4.4

7.0

10.8

4

21

4.2

6.7

17.5

5

17

3.4

5.4

22.9

6

21

4.2

6.7

29.6

7

20

4.0

6.4

36.0

8

13

2.6

4.1

40.1

9

12

2.4

3.8

43.9

10

16

3.2

5.1

49.0

11

15

3.0

4.8

53.8

12

11

2.2

3.5

57.3

13

6

1.2

1.9

59.2

14

13

2.6

4.1

63.4

15

18

3.6

5.7

69.1

16

7

1.4

2.2

71.3

17

7

1.4

2.2

73.6

18

8

1.6

2.5

76.1

19

14

2.8

4.5

80.6

20

12

2.4

3.8

84.4

21

11

2.2

3.5

87.9

22

12

2.4

3.8

91.7

23

5

1.0

1.6

93.3

24

8

1.6

2.5

95.9

25

6

1.2

1.9

97.8

26

5

1.0

1.6

99.4

27

2

.4

.6

100.0

Total

314

62.8

100.0

MissingSystem

186

37.2

Total

500

100.0

Religious Program:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

7

1.4

2.2

2.2

2

26

5.2

8.0

10.2

3

27

5.4

8.3

18.5

4

23

4.6

7.1

25.6

5

17

3.4

5.2

30.9

6

22

4.4

6.8

37.7

7

10

2.0

3.1

40.7

8

8

1.6

2.5

43.2

9

13

2.6

4.0

47.2

10

11

2.2

3.4

50.6

11

10

2.0

3.1

53.7

12

14

2.8

4.3

58.0

13

6

1.2

1.9

59.9

14

5

1.0

1.5

61.4

15

6

1.2

1.9

63.3

16

10

2.0

3.1

66.4

17

10

2.0

3.1

69.4

18

16

3.2

4.9

74.4

19

12

2.4

3.7

78.1

20

13

2.6

4.0

82.1

21

6

1.2

1.9

84.0

22

8

1.6

2.5

86.4

23

6

1.2

1.9

88.3

24

8

1.6

2.5

90.7

25

6

1.2

1.9

92.6

26

8

1.6

2.5

95.1

27

16

3.2

4.9

100.0

Total

324

64.8

100.0

MissingSystem

176

35.2

Total

500

100.0

Cooking Program:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

6

1.2

1.9

1.9

2

6

1.2

1.9

3.7

3

9

1.8

2.8

6.5

4

9

1.8

2.8

9.3

5

25

5.0

7.7

17.0

6

17

3.4

5.2

22.2

7

12

2.4

3.7

25.9

8

12

2.4

3.7

29.6

9

14

2.8

4.3

34.0

10

7

1.4

2.2

36.1

11

7

1.4

2.2

38.3

12

10

2.0

3.1

41.4

13

12

2.4

3.7

45.1

14

8

1.6

2.5

47.5

15

10

2.0

3.1

50.6

16

6

1.2

1.9

52.5

17

12

2.4

3.7

56.2

18

9

1.8

2.8

59.0

19

10

2.0

3.1

62.0

20

20

4.0

6.2

68.2

21

13

2.6

4.0

72.2

22

15

3.0

4.6

76.9

23

16

3.2

4.9

81.8

24

9

1.8

2.8

84.6

25

9

1.8

2.8

87.3

26

18

3.6

5.6

92.9

27

23

4.6

7.1

100.0

Total

324

64.8

100.0

MissingSystem

176

35.2

Total

500

100.0

                         

Talk Show

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

2

.4

.6

.6

2

16

3.2

4.9

5.5

3

24

4.8

7.4

12.9

4

22

4.4

6.8

19.7

5

21

4.2

6.5

26.2

6

25

5.0

7.7

33.8

7

18

3.6

5.5

39.4

8

14

2.8

4.3

43.7

9

13

2.6

4.0

47.7

10

14

2.8

4.3

52.0

11

18

3.6

5.5

57.5

12

15

3.0

4.6

62.2

13

12

2.4

3.7

65.8

14

7

1.4

2.2

68.0

15

8

1.6

2.5

70.5

16

3

.6

.9

71.4

17

6

1.2

1.8

73.2

18

9

1.8

2.8

76.0

19

5

1.0

1.5

77.5

20

8

1.6

2.5

80.0

21

7

1.4

2.2

82.2

22

7

1.4

2.2

84.3

23

8

1.6

2.5

86.8

24

9

1.8

2.8

89.5

25

12

2.4

3.7

93.2

26

12

2.4

3.7

96.9

27

10

2.0

3.1

100.0

Total

325

65.0

100.0

MissingSystem

175

35.0

Total

500

100.0

Band Show Program:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

4

.8

1.2

1.2

2

9

1.8

2.7

4.0

3

7

1.4

2.1

6.1

4

11

2.2

3.4

9.5

5

15

3.0

4.6

14.0

6

24

4.8

7.3

21.3

7

12

2.4

3.7

25.0

8

16

3.2

4.9

29.9

9

16

3.2

4.9

34.8

10

8

1.6

2.4

37.2

11

14

2.8

4.3

41.5

12

13

2.6

4.0

45.4

13

17

3.4

5.2

50.6

14

10

2.0

3.0

53.7

15

14

2.8

4.3

57.9

16

9

1.8

2.7

60.7

17

14

2.8

4.3

64.9

18

11

2.2

3.4

68.3

19

14

2.8

4.3

72.6

20

4

.8

1.2

73.8

21

8

1.6

2.4

76.2

22

13

2.6

4.0

80.2

23

12

2.4

3.7

83.8

24

8

1.6

2.4

86.3

25

12

2.4

3.7

89.9

26

12

2.4

3.7

93.6

27

21

4.2

6.4

100.0

Total

328

65.6

100.0

MissingSystem

172

34.4

Total

500

100.0

Tele Film:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

12

2.4

3.1

3.1

2

7

1.4

1.8

4.9

3

23

4.6

5.9

10.8

4

30

6.0

7.7

18.5

5

22

4.4

5.6

24.1

6

39

7.8

10.0

34.1

7

28

5.6

7.2

41.3

8

28

5.6

7.2

48.5

9

25

5.0

6.4

54.9

10

19

3.8

4.9

59.7

11

19

3.8

4.9

64.6

12

16

3.2

4.1

68.7

13

16

3.2

4.1

72.8

14

15

3.0

3.8

76.7

15

17

3.4

4.4

81.0

16

14

2.8

3.6

84.6

17

8

1.6

2.1

86.7

18

6

1.2

1.5

88.2

19

12

2.4

3.1

91.3

20

2

.4

.5

91.8

21

7

1.4

1.8

93.6

22

3

.6

.8

94.4

23

3

.6

.8

95.1

24

9

1.8

2.3

97.4

25

1

.2

.3

97.7

26

4

.8

1.0

98.7

27

5

1.0

1.3

100.0

Total

390

78.0

100.0

MissingSystem

110

22.0

Total

500

100.0

 

Correlation Matrix

 

RON1

RON2

RON3

RON4

RON5

RON6

RON7

RON8

RON9

RON10

CorrelationBangla Vision

1.000

.177

.070

.140

.163

.133

.224

.044

.157

.307

BTV

.177

1.000

-.020

.047

-.116

.173

.181

.095

.290

.172

ATN

.070

-.020

1.000

.158

.137

.053

-.008

.164

.004

.000

Channel i

.140

.047

.158

1.000

.218

.040

.110

.179

.117

.190

NTV

.163

-.116

.137

.218

1.000

.045

.144

.038

.115

.190

Baishakhi

.133

.173

.053

.040

.045

1.000

.290

.131

.210

.241

RTV

.224

.181

-.008

.110

.144

.290

1.000

.205

.147

.292

ETV

.044

.095

.164

.179

.038

.131

.205

1.000

.080

.151

Islamic TV

.157

.290

.004

.117

.115

.210

.147

.080

1.000

.172

Channel One

.307

.172

.000

.190

.190

.241

.292

.151

.172

1.000

KMO and Bartlett’s Test

 

 

 

 

 

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.693

Bartlett’s Test of SphericityApprox. Chi-Square

329.400

df

45

Sig.

.000

Communalities:

Initial

Extraction

Bangla Vision (RON 1)

1.000

.477

BTV (RON 2)

1.000

.713

ATN (RON 3)

1.000

.716

Channel I (RON 4)

1.000

.628

NTV (RON 5)

1.000

.704

Baishakhi (RON 5)

1.000

.732

RTV (RON 6)

1.000

.601

ETV (RON 7)

1.000

.749

Islamic TV (RON 8)

1.000

.671

Channel One (RON 10)

1.000

.561

Extraction Method: Principal Component Analysis

Total Variance Explained:

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.297

22.974

22.974

2.297

22.974

22.974

2

1.336

13.355

36.329

1.336

13.355

36.329

3

1.076

10.758

47.087

1.076

10.758

47.087

4

.972

9.720

56.808

.972

9.720

56.808

5

.871

8.709

65.516

.871

8.709

65.516

6

.854

8.543

74.059

7

.722

7.223

81.283

8

.677

6.773

88.055

9

.630

6.300

94.355

10

.565

5.645

100.000

Extraction Method: Principal Component Analysis.                                

Component Matrix (a)

Component

1

2

3

4

5

ron1

.546

.011

-.368

.131

-.162

ron2

.436

-.536

.224

.398

-.164

ron3

.180

.548

.448

.213

.369

ron4

.419

.487

.062

.272

-.370

ron5

.356

.564

-.432

.016

.268

ron6

.525

-.259

.147

-.315

.519

ron7

.611

-.125

-.026

-.459

-.026

ron8

.397

.195

.640

-.252

-.283

ron9

.498

-.266

.005

.521

.284

ron10

.648

-.013

-.259

-.180

-.203

Extraction Method: Principal Component Analysis.

a 5 components extracted.

  • 7 – 9 am ……………………………….. (1)
  • 9 am – 1 pm ………………………….. (2)
  • 1 – 5 pm ……………………………….. (3)
  • 5 – 7 pm ……………………………….. (4)
  • 7 – 8.5 pm …………………………….. (5)
  • 8.5 – 10 pm …………………………… (6)
  • 10 – 12 pm ……………………………. (7)
  • After 12 am …………………………… (8)

Statistics:

N

Valid

482

Missing

18

Mode

6

Std. Deviation

1.151

Range

7

Preferable Time:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

2

.4

.4

.4

2

5

1.0

1.0

1.5

3

21

4.2

4.4

5.8

4

26

5.2

5.4

11.2

5

55

11.0

11.4

22.6

6

238

47.6

49.4

72.0

7

125

25.0

25.9

97.9

8

10

2.0

2.1

100.0

Total

482

96.4

100.0

MissingSystem

18

3.6

Total

500

100.0

Time of Watching Bangladeshi Channels:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1

99

19.8

20.5

20.5

2

140

28.0

29.0

49.6

3

126

25.2

26.1

75.7

4

98

19.6

20.3

96.1

5

19

3.8

3.9

100.0

Total

482

96.4

100.0

Missing

System

18

3.6

Total

500

100.0

Foreign Movie (Action, science fiction, comedy etc)

      Sports Channel

      Talent Hunting Program

      Children Related Program

      Comedy Type Program

      Adventure Program

      Computer / Technological Program

      Cultural Program

      Award Show

      Science Related Program

      Animal Life Program

Statistics:

NValid

500

Missing

0

Mode

4

Variance

1.627

Age:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid1

1

.2

.2

.2

2

9

1.8

1.8

2.0

3

46

9.2

9.2

11.2

4

240

48.0

48.0

59.2

5

96

19.2

19.2

78.4

6

53

10.6

10.6

89.0

7

38

7.6

7.6

96.6

8

17

3.4

3.4

100.0

Total

500

100.0

100.0

  • Illiterate ……………………………………………………… (1)
  • Literate ……………………………………………………. (2)
  • Secondary Level ……………(Bangali)………………….(3)
  • Ordinary Level …………………………………………… (4)
  • Higher Secondary Level ……..(Bangali)…………….. (5)
  • Advanced Level ………………………………………….. (6)
  • Under Graduate …………………………………………..(7)
  • Post Graduate ……………………………………………..(8)

Statistics

                                                Edu

NValid

500

Missing

0

Std. Error of Mean

.099

Std. Deviation

2.216

Range

7

Minimum

1

Education:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1

16

3.2

3.2

3.2

2

55

11.0

11.0

14.2

3

68

13.6

13.6

27.8

4

4

.8

.8

28.6

5

87

17.4

17.4

46.0

6

5

1.0

1.0

47.0

7

165

33.0

33.0

80.0

8

100

20.0

20.0

100.0

Total

500

100.0

100.0

      1 Person …………………………. (1)

      2 – 3 Person ………………………(2)

      4 – 5 Person ………………………(3)

      6 – 8 Person ………………………(4)

      8 + …………………………………. (5)

Statistics:

NValid

498

Missing

2

Mode

3

Range

4

Percentiles25

3.00

50

3.00

75

4.00

Family Member:

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

1

3

.6

.6

.6

2

71

14.2

14.3

14.9

3

283

56.6

56.8

71.7

4

118

23.6

23.7

95.4

5

23

4.6

4.6

100.0

Total

498

99.6

100.0

Missing

System

2

.4

Total

500

100.0

CONCLUSION:

Television is playing a good role in our country. Though several television channels are operating in our country all of them are not providing same services. They have to count every nick of time in news presenting and other programs presenting. Analyzing the urban based electronic media preference the following result can be summarized in conclusion—

      As per the survey done through structured questionnaire 95.6 % of the watch Bangladeshi TV channels and the rests of 4.4 % do not watch Bangladeshi TV channels.

      Out of the 500 respondents, who participated in the survey, most of them turned out to be audiences of NTV and their first preference was also NTV as it provides realistic news and quality programs.

      Audiences spend about 60 % time in seeing Bangladeshi channels.

      Preferable time slot of the audiences is 8. 30 pm to 10 pm.

      Most of the audiences mentioned that news is their first preference.

      Most of the audiences stated that NTV are presenting realistic news.

      According to the audiences magazine program Ittady is their most favourite program.

      Talkshow programs are the most disliked by the audiences.

      Audiences want to watch programs with clear picture and sound.

      Audiences want to watch programs that started at the mentioned time.

      Audiences dislike govt. follower programs

      So much commercial Ad is not expected by the audience.

      TV channels involved in public welfare are expected by the audiences.

The 10 television companies those are broadcasting in our country are very alluring and competitive. But to be a realistic and preferable channel in context of the audiences they have to provide according to the demand of the audiences. These TV channels have to provide such programs that the audiences want to watch. TV channels should not concern only about programs but also preferable time slot for the target audiences should be concerned by those TV channels.

We are very pleased to have such a wonderful experience in getting this report to existence, and we feel inculcated to do such a report on such an interesting topic. This study will help us to explore the preferences of the audiences of the TV channels.

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