Report On Merchandising In Garments Accessories
Subject: Textile | Topics:

Introduction of the Study

Hydra Accessories Industries Ltd.. founded in 1973 is one of the earliest provincial foreign trade enterprises. The accumulated exported value of the corporation has reached over 10 billion. Mainly handling the import and export business of the varieties of the textile product and their materials. The corporation also deals in the import and export of their commodities agencies services and domestic sales and has own a high reputation with faithful business style, excellent service and world wide sales network.

The economical and social impotence of RMG sector in Bangladesh is something that needs very little explaining these days. Newspaper articles on this issue, coverage by the TV and Radio on It, seminars and workshops and concerns being expressed in Governments levels are almost daily happenings of the current times. We are on the threshold of a completely free world market for facing the severest challenge of compaction at every aspect of International Business. Since export of RMG occupies a very large portion (about 75% in terms of value) of our total export business this sector is destined is destined to receive the major shock of the free world trade control.

Problems of the Study

During the internship program I tried to learn something about the corporate environment, organization culture and process of marketing activities and I am so happy, because I find some officer there those are very helpful & cooperative. All of them help me tremendously to make this report on basis of facts and complete information. I enjoyed there very much but there are some limitations too. Generally three month period is enough to complete the report but, within this time I have tried to learn the different activities of marketing activities before starting the report work. Although I have got so many time to gather my relevant information, different experience to work with the respected buyers officers and managers but unfortunately for time limitations I can not gathered few information.

Imitations in the point of organizations:

We know for being a no. 1 company it has to be with zero limitations. But maximum company has limitations. Along running the business the company has to fight with the limitations. And day by day they achieve success. The limitations we find in this company are as follows:

1)    Price fluctuates because of the competitive prices.

2)    The company does not have any trade relation with some country for exp, country under EU, china.

3)    Does not attend any trade fare which will help to collect more information related to the company.

Sometimes other company offers new innovative product in a

Objective of the Study

To perform any work in efficient way needs planning and to do planning needs some deduction and to find out the deduction needs analysis. Garments business is a complicated business and it is a one man show work rather a team work. Different teams, different organization, different institutions, different agencies, different shipping and air lines are involve to complete one garments for shipment. If anywhere any person not performing his duties with sincerity than the whole effort may be in futile. To execute any order without much difficulties all buyers are giving purchase contract for each and every order with all details. Before going to analysis the purchase contract let us see what all are the mills, industries, agents, people etc are directly or indirectly involve in garments business.

Cotton farmer and harvesters, industries of artificial, mineral and animal fibers.

  •  Agents involve in marketing the fibers.
  •  Carrying agents of air and see (shipping lines and air lines)
  •  Spinning Mills and Industries
  •  Fabric knitting factories
  •  Fabric dying and finishing industries
  •  Industries producing dyes and chemicals
  •  Lab- testing organization (ITS, MTL, SGS etc)
  •  Accessories Manufacture (all labels, zipper, buttons, all tags, laces, elastics, draw- strings)
  •  Packing material manufacture
  •  Swing and embroidery thread manufacture
  •  Garment manufacture
  •  Washing plant, printing factories, Embroidery factories
  • Local and International carrying agents of garments
  • Freight forwarding and stuffing agents.

 Need of the Study

A good and efficient merchandiser must know all the above organization and their working procedure and must build up a good relationship for his merchandising carrier.

The rise of the 72 Sub-Saharan and Caribbean countries after TDA 2000 with quota free and duty free access to the US Market.

Gradually easing and lifting quota and emergence of China as mightier RMG manufacture and exporter to benefit form the quota free business environments

Ever increasing cost of production In Bangladesh due to constant rise of prices of utility and other services, etc

FACTORIES AND BUYERS NAME OF JSTEX TEXTILE:

# Li  & Fung.

# Freestar.

Epic Design Ltd.

#FCI(BD) Ltd.

#MISAMI, REMI.

#Mercury Ltd.

# J-Tex.

# DEKKO Group.

#Majumder Group.

# Azmat Group.

# Azim Group.

# Epcot Group.

PRODUCTION OF JSTEX TEXTILE

*  POPLIN

*    CVC  /  T/C

*    CTN / NYLON

  OXFORD

  FIL-A-FIL

  CANVAS

  TWILL

  CORDUROY

  DENIM

  DOBBY FABRIC

  SEER SUKER

  CRINCKLE FABRIC

  HERRINGBONE FABRIC

  FLANNEL

  SATEEN

  OTTOMAN

  JACQUARD

  CHAMBRAY

  BEDFORD

  SUEDE FABRIC

  LINEN

  LINEN / CTN

  TAFFETA

  CNS, PNS,CPS

SEWING LINE

 Receptive  recherché

This economic development mission will help participants gain valuable market insights into the U.S. marketplace.  The U.S. is a massive market for  and this program will help countries with low wage rates as they seek an ever-increasing share of this market.

 Conclusive of the Research

Garment manufacturers will be able to see the latest practices used in the U.S. and will be able to discuss practices with industry leaders.  This will enable them to improve services and products to current and future clients and will enable them to become aware of the latest industry trends.  This will help participants and their companies to increase their competitiveness and productivity in a worldwide market.

Many of the companies visited in the U.S. will have offices in countries throughout the world.  Visiting the U.S. companies can open doors in these other offices in Western Europe and elsewhere.

Topics to be covered

Topics to be covered include:

  • Expectations of U.S. clients and consumers.
  • Needs that overseas suppliers are and are not currently meeting.
  • Improved opportunities for overseas suppliers.
  • Management and  trends in the industry.
  • Identifying cost-effective practices
  • Organizing programs for the industry
  • Garment design
  • Industry new  applications to the marketplace
  • International trade issues, particularly those arising from use of the Internet and information technology

Where will the CEI mission travel?

The mission will visit companies specializing in the garment industry, predominantly in the U.S. East and Midwest.  Participants will tour buying offices, wholesalers, retailers and designers targeting different age, style and cultural groups. In addition, they will visit manufacturing plants, trade associations, market research companies, and other sectors of the garment industry. They will meet with industry executives to discuss and learn successful strategies and tactics for to garment wholesalers and retailers.

The mission may study organizations such as:

  • Federated Department Stores
  • Liz Claiborne
  • Cintas (workplace uniforms manufacturer)
  • Textile associations
  • Target
  • Wal-Mart
  • Kmart/Sears Roebuck
  • Garment design houses
  • Buying houses

Name of the different stapes of the Export Garments Business:

 Procuring of Garments Order.

 Procuring of Raw Material.

 Production of Garments.

 Shipments of Garments.

 

Merchandising in Garments

 Background

The manufacture and  is one of the most basic and most competitive industries in the world.  Whereas the country of manufacture has continually changed over the years as companies sought to reduce costs, the has become a very specialized activity due to changing national and fashion trends within the buying nations.  Not only do low costs need to be maintained, but constantly changing market requirements also need to be met.

The overall objective of this program is to help garment manufacturers “know their customers” in the U.S. marketplace. Only by experiencing the U.S. marketplace first-hand and meeting retailers and wholesalers in the U.S. will garment manufacturers be able to truly understand how their industry works and to help them anticipate changes.  They will learn commonly used techniques and be able to adapt them to their particular situations.

 Theoretical Background of the study

All items used in garments like yarn, fabric, interlining, pocketing, fusing, swing -thread, button, Zipper, elastic, carton, laces, draw-cord, labels, hang-tags, price- tickets, stickers, gum-tape, scotch- tape, neck-board, back- board, poly, PP- band etc…etc….

 Merchandiser:

Is the people who arrange all merchandise as per buyer required specification and standard with in a specific period to meet the garments delivery schedule. IN the process of arrangement a merchandiser had to do the followings:

  1. Identifying the Contents and construction of fabric.
  2. Listing out of all Merchandise and Supplier.
  3. Listing out of all items to be collected from nominated source/ Supplier.
  4. Listing out of all items that will be require Lab- Test.
  5. Know the color and size break down.
  6. Study the Printing
  7. Embroidery
  8. Value added work on garments.
  9. Note the Sample requirement and submission procedure.
    1. Master L/C
    2. Note the last shipment date as per L/C and L/C expire date.
    3. Back to Back L/C
    4. Production planning

Merchandising @ Win time

This presentation is to stress the area’s that has to be improved in the merchandising department at our office.  We need to work on a system to manage our time and make sure that quality garments are delivered on time to all our customers.  We should be more professional on our follow-up, so our customers will have faith and confidence on us, and place more order with WINTIME.

A Merchandiser should:

v Always work SMART, than hard.

v Good knowledge on English Language in both written & spoken.

v Be very good Time Manager.

v Take satisfaction on their work and not on their position.

v Be effective team players.

v Know the email writing techniques.

v Know the world map & all sea and air route.

v Know all Fibers(Natural, Animal, Mineral, Synthetic Fiber)

v Know all type of woven and knit fabric.

v Know all Sea & Air Freight Forwarder.

v Know all Feeder and Mother Vessel schedule.

v Keep update records of Container changes (20feet, 40 feet, 40 feet High Cube, 45feet High Cube)

v Keep records of all good printing & Embroidery factories.

v Keep records of all factories of Hanger, Labels, Laces, Elastic, Poly, Cartons etc….

v Keep records of all Spring Mills, Dyeing Factories with their machine & production capacity.

v Acquire good knowledge on Consumption and Costing.

v Keep commitment with Buyer and Supplier.

v Make a habit of replying all mills without waiting any time.

v Always show positive attitude to resolve all problems.

v Be sincere to your duties.

v Be responsible.

v Always check all booking of fabrics and accessories before and after sending.

Word Tutor: merchandising

IN BRIEF: To sell using an attractive presentation of goods.

The salesperson was very good at merchandising and was successful at selling the most because of that skill.

Wikipedia: merchandising

A coffee mug bearing the logo of a company or organization is a common example of product merchandising.

Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity. The term is understood to have different specific meanings depending on the context.

Keep this in Mind

Never say that you have a ‘weakness’, this will only let you stop what you have to achieve, from today on wards, you call it a ‘AreaFor Improvement’ and work hard and more to improve it.

Work of the Garment Merchandiser:

  •  Procuring of Order.
  •  Procuring of Raw Material.
  •  Production of Garments.
  •  Shipments of Garments.
  •  Receiving of payment for Garments.

IMPORTANT

 Time Management Skills.

 MS-Excel (You will be very  fast if you use it the right way)

 Filing

 Costings

 T&A’s

 Fabric / Trim booking charts.

 Material control and follow-up.

 Sample follow-up.

Shipment follow-up and recording.

Time Matrix’s

Think of how you spend your time at work as per below chart, you will see that you waste more time and using it.

URGENT

Important

20%NOT URGENT

Important

70%NOT IMPORTANT

Urgent

9%NOT IMPORTANT

Not Urgent

Less than 1%

 

MS-Excel & Filing:

 If you really use Excel properly, you could do your work much faster.  This I see most of the Merchants are been trained now.  All castings, Raw material charts, & T&A’s should be done on Excel.

 The filing system should be uniformed, simple and easy to refer.  The most important thing is you should not have many papers on your desk, try to do all your filing on a daily basis.

Knit Purchase Contract Analysis:

Information given in the purchase contract:

  1. Name of Buyer.
  2. Season.
  3. Designed By the creation date.
  4. Any revision with date.
  5. Size range for which the garments will be made.
  6. Order Quantity.
  7. Delivery date.
  8. Size and Color Break Down.
  9. Packing Ratio.
    1. Fabric Contents.
    2. Knitting Pattern.
    3. Fabric GSM.
    4. Mgt Sheet with pictorial description.
    5. Accessories Details(Bill of Materials sheet, BOM sheet).
    6. Stitching details with all attachment details of accessories.
    7. Packing details.
    8. Details of folding and placement of all finishing accessories.
    9. Details of printing (if there is any printing).
    10. Details of Embroidery and appliques (if there is any embroidery).
    11. Details of Washing (if there is any washing).
    12. Details of Shipping Marks and Carton Marks.
    13. Details of destinations.
    14. Details of fright forwarded and freight payment terms.
    15. Details of Shipping lines and port of entry and discharge.
    16. Details of lab-test requirement & testing organization.
    17. Details of Samples.
    18. Details of Inspection and Quality level (AQL).

Costing of Garments:

  •  Quoting of Price
  •  Negotiation of Price with Buyer and Confirmation of Order.

Obtain Cost Approval from Competent authority before opening any BB L/C: show all the expenses and saving from the L/C.

 Planning of receiving Master L/C and opening of BB L/C: see the shipment schedule and production lead time and ask for master L/C accordingly, find out the priority of items and arrange BB L/C accordingly

 Preparation of Time & Action Calendar:  Consider all the events of garments business and make time & action Calendar.

  Planning of Yarn Procurement(if having shipping mill): Cotton, Natural, Synthetic, Animal, Mineral, Combed/ Origin and count and denier of the yarn.

 Planning and Spinning: ( Various yarn- count, left twist/right twist(S Twist/ Z Twist)

 Planning of Knitting: Dia, Guage, Daily requirement, elastane.

 Planning of Dyeing: Fabric requirement ,dyeing type dyeing capacity, quality parameter, requirement of special chemicals, lab test requirement of buyer.

 Planning of Brushing & Allover Printing:(if fleece and allover printed gmts)

 Planning of Printing: Type of printing, daily requirement, printing capacity, lab test requirement. Restriction on use of chemical etc…

Planning of Embroidery:

  •  Number of stitches on embroidery ,
  •  Colors embroidery thread specification,
  •  Appliqué and attachment details..

Planning of Sampling:

  •  Proto sample
  •  GFE
  •  counter sample,
  •  Fit sample,
  •  Size Set sample,
  •  Pre-production sample,
  •  Lab-test Sample,
  •  Shipment sample,
  •  Photo  sample,
  •  Salesman sample etc…etc

Planning of Cutting: 

  •  See the packing ratio,
  •  Consider requirement of printing and embroidery,
  •  Consider  washing shrinkage / dimensional stability,
  •  Consider color combination….

Planning of Sewing:

  •  Consider the packing ratio,
  •  Size & color ratio for packing,
  •  Find  out the requirement of production pre day to effect shipment on scheduled date.

Planning of Washing:

  •  Consider the type of washing,
  •  Garments wastage in washing,
  •  Final GSM of fabric after wash.

Planning of Finishing:

  •  Consider the size color ratio,
  •  Allocation of iron,
  •  Inspection people and folding personal as per packing  requirement.

Planning of Inspection:

Know the inspection requirement of Buyer and plan  all inspection accordingly one after another, know their AQL.

Planning of for Lab- Testing:

  •  Know what all the lab- test fabric& garments in the undergo.
  •  Planning of Shipment and Transportation
  •  Report on  performance Evaluation of Merchandiser in Handling the Order
  •  Final Costing to evaluation the earning with all details of expenses
  •  Comments on Buyer attitude in handling the orders
  •  Costing for inquires – we must make sure that we give a price to a customer within 48 Hours after receipt of all details.
  •  Pre-costing on orders – this could be your final costing on an order, once it’s confirmed.
  •  Post-costing – this is very important, to see whether the order is profitable or not.

 (All this will be in the system time to come, until then please do  all costing in Excel).

T&A (Time & Action Calendar):

 T&A events should be filled and followed for each order, this is very important.  Every week the Merchandising Manger should have a T&A meeting with his team.

 If you see a event sliding as per your T&A, then you should scream and let everyone know, since every day counts and finally it will effect the delivery.

         (This will be discussed in detail)

Fabric & Trim Booking Charts:

All fabric and trims booking & requirement charts should be done in Excel.  By doing this you will be much faster and if you will not have to worry much about revisions, since the programmed will do the calculations for you when you enter the relevant information.

 Should be very neat and kept as simple as possible.

 A Merchandiser should be able to handle this by himself, the manager will get involved in this only when there is a problem.

 Always work on a cut-date, this is your dead-line to get the material in, not the delivery date.

        (This will be discussed in detail)

Sample Follow-up:

 Once again, you should stick to the T&A to make sure the samples are approved on the given time frame.

 On this a merchant has to be proactive, eg. If you see your 2nd fit is sliding, then you have to be ready with all the material you need to do the PP, so you can turn it around fast to save time.

 All sample comments has to be read by the merchant and should be discussed with the sample room in-charge before passing a copy.

 On this you have to work as a team, than passing the ball, since you know the order better than the sample room.

         (This should be discussed further)

Shipment Follow-up and Recording:

 Shipment should be followed up till it reaches the customer, you have to make sure the documents are dispatched and payments are released to the vendors.

 It’s always better if you keep a recording of all shipment size/color wise with all detail, so it will be easy for reference.

 Your shipment date on the T&A should be at least a week before the customers date, so you know that the order is safe.

Once a order is placed:

the final costing and the T&A should be signed off by the merchandising manger within 3 days.  Then the Merchandiser will start to work on the order, he will book all fabric and trims and get going on the samples.  On a average you will have around 30-35 days to have your fabric / trims in-house and to get the PP approved to start cutting.  Then you will plan on your pilot run and PP meeting for the style and go for production.  Always make sure that the factory gets 35-40 days production time base on the capacity they offer you.

 Management:

 A Allocation should be customer wise, so they take over a order at a early stage and work together with the merchant for sometime at pre-production stage.

 Should have a production meeting every week, so matters on all running production and problems could be discussed in open.

 It’s a must that merchandisers visit their factories.

 Merchandiser should attend PP meetings.

 Close co-ordination with the samples room.

 Weekly holiday and punctuality.

 Information System.

 ** Much more to discuss….

More to discuss:

 To do list..

 Follow-up tips..

 Planning

 Preparation for Samples

 Working with factories

 Gathering knowledge

 Working as a team

 Working on a System

 Visualizing and analyzing

 Time Management

 Merchandising Manger

 Receptive  recherché

This economic development mission will help participants gain valuable market insights into the U.S. marketplace.  The U.S. is a massive market for  and this program will help countries with low wage rates as they seek an ever-increasing share of this market.

 Conclusive of the Research

Garment manufacturers will be able to see the latest practices used in the U.S. and will be able to discuss practices with industry leaders.  This will enable them to improve services and products to current and future clients and will enable them to become aware of the latest industry trends.  This will help participants and their companies to increase their competitiveness and productivity in a worldwide market.

Many of the companies visited in the U.S. will have offices in countries throughout the world.  Visiting the U.S. companies can open doors in these other offices in Western Europe and elsewhere.

Topics to be covered

Topics to be covered include:

  • Expectations of U.S. clients and consumers.
  • Needs that overseas suppliers are and are not currently meeting.
  • Improved opportunities for overseas suppliers.
  • Management and  trends in the industry.
  • Identifying cost-effective practices
  • Organizing programs for the industry
  • Garment design
  • Industry new  applications to the marketplace
  • International trade issues, particularly those arising from use of the Internet and information technology

Where will the CEI mission travel?

The mission will visit companies specializing in the garment industry, predominantly in the U.S. East and Midwest.  Participants will tour buying offices, wholesalers, retailers and designers targeting different age, style and cultural groups. In addition, they will visit manufacturing plants, trade associations, market research companies, and other sectors of the garment industry. They will meet with industry executives to discuss and learn successful strategies and tactics for to garment wholesalers and retailers.

The mission may study organizations such as:

  • Federated Department Stores
  • Liz Claiborne
  • Cintas (workplace uniforms manufacturer)
  • Textile associations
  • Target
  • Wal-Mart
  • Kmart/Sears Roebuck
  • Garment design houses
  • Buying houses

Name of the different stapes of the Export Garments Business:

 

 Procuring of Garments Order.

 Procuring of Raw Material.

 Production of Garments.

 Shipments of Garments.

Merchandising in Garments

2.1 Background

The manufacture and  is one of the most basic and most competitive industries in the world.  Whereas the country of manufacture has continually changed over the years as companies sought to reduce costs, the has become a very specialized activity due to changing national and fashion trends within the buying nations.  Not only do low costs need to be maintained, but constantly changing market requirements also need to be met.

The overall objective of this program is to help garment manufacturers “know their customers” in the U.S. marketplace. Only by experiencing the U.S. marketplace first-hand and meeting retailers and wholesalers in the U.S. will garment manufacturers be able to truly understand how their industry works and to help them anticipate changes.  They will learn commonly used techniques and be able to adapt them to their particular situations.

3.2 Theoretical Background of the study

All items used in garments like yarn, fabric, interlining, pocketing, fusing, swing -thread, button, Zipper, elastic, carton, laces, draw-cord, labels, hang-tags, price- tickets, stickers, gum-tape, scotch- tape, neck-board, back- board, poly, PP- band etc…etc….

 Merchandiser:

 Is the people who arrange all merchandise as per buyer required specification and standard with in a specific period to meet the garments delivery schedule. IN the process of arrangement a merchandiser had to do the followings:

  1. Identifying the Contents and construction of fabric.
  2. Listing out of all Merchandise and Supplier.
  3. Listing out of all items to be collected from nominated source/ Supplier.
  4. Listing out of all items that will be require Lab- Test.
  5. Know the color and size break down.
  6. Study the Printing
  7. Embroidery
  8. Value added work on garments.
  9. Note the Sample requirement and submission procedure.
    1. Master L/C
    2. Note the last shipment date as per L/C and L/C expire date.
    3. Back to Back L/C
    4. Production planning

 Merchandising @ Win time

 This presentation is to stress the area’s that has to be improved in the merchandising department at our office.  We need to work on a system to manage our time and make sure that quality garments are delivered on time to all our customers.  We should be more professional on our follow-up, so our customers will have faith and confidence on us, and place more order with WINTIME.

 A Merchandiser should:

  Always work SMART, than hard.

 Good knowledge on English Language in both written & spoken.

 Be very good Time Manager.

Take satisfaction on their work and not on their position.

 Be effective team players.

 Know the email writing techniques.

 Know the world map & all sea and air route.

 Know all Fibers(Natural, Animal, Mineral, Synthetic Fiber)

 Know all type of woven and knit fabric.

 Know all Sea & Air Freight Forwarder.

 Know all Feeder and Mother Vessel schedule.

 Keep update records of Container changes (20feet, 40 feet, 40 feet High Cube, 45feet High Cube)

 Keep records of all good printing & Embroidery factories.

 Keep records of all factories of Hanger, Labels, Laces, Elastic, Poly, Cartons etc….

 Keep records of all Spring Mills, Dyeing Factories with their machine & production capacity.

 Acquire good knowledge on Consumption and Costing.

 Keep commitment with Buyer and Supplier.

 Make a habit of replying all mills without waiting any time.

 Always show positive attitude to resolve all problems.

 Be sincere to your duties.

 Be responsible.

 Always check all booking of fabrics and accessories before and after sending.

 Word Tutor: merchandising

 IN BRIEF: To sell using an attractive presentation of goods.

The salesperson was very good at merchandising and was successful at selling the most because of that skill.

 Wikipedia: merchandising

A coffee mug bearing the logo of a company or organization is a common example of product merchandising.

Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity. The term is understood to have different specific meanings depending on the context.

Keep this in Mind

 Never say that you have a ‘weakness’, this will only let you stop what you have to achieve, from today on wards, you call it a ‘AreaFor Improvement’ and work hard and more to improve it.

 Work of the Garment Merchandiser:

  Procuring of Order.

  •  Procuring of Raw Material.
  •  Production of Garments.
  •  Shipments of Garments.
  •  Receiving of payment for Garments.

 IMPORTANT

  Time Management Skills.

 MS-Excel (You will be very  fast if you use it the right way)

 Filing

 Costings

 T&A’s

Fabric / Trim booking charts.

 Material control and follow-up.

 Sample follow-up.

 Shipment follow-up and recording.

 Time Matrix’s

Think of how you spend your time at work as per below chart, you will see that you waste more time and using it.

URGENT

Important

20%NOT URGENT

Important

70%NOT IMPORTANT

Urgent

9%NOT IMPORTANT

Not Urgent

Less than 1%

  MS-Excel & Filing:

   If you really use Excel properly, you could do your work much faster.  This I see most of the Merchants are been trained now.  All castings, Raw material charts, & T&A’s should be done on Excel.

 The filing system should be uniformed, simple and easy to refer.  The most important thing is you should not have many papers on your desk, try to do all your filing on a daily basis.

 Knit Purchase Contract Analysis:

 Information given in the purchase contract:

  1. Name of Buyer.
  2. Season.
  3. Designed By the creation date.
  4. Any revision with date.
  5. Size range for which the garments will be made.
  6. Order Quantity.
  7. Delivery date.
  8. Size and Color Break Down.
  9. Packing Ratio.
    1. Fabric Contents.
    2. Knitting Pattern.
    3. Fabric GSM.
    4. Mgt Sheet with pictorial description.
    5. Accessories Details(Bill of Materials sheet, BOM sheet).
    6. Stitching details with all attachment details of accessories.
    7. Packing details.
    8. Details of folding and placement of all finishing accessories.
    9. Details of printing (if there is any printing).
    10. Details of Embroidery and appliques (if there is any embroidery).
    11. Details of Washing (if there is any washing).
    12. Details of Shipping Marks and Carton Marks.
    13. Details of destinations.
    14. Details of fright forwarded and freight payment terms.
    15. Details of Shipping lines and port of entry and discharge.
    16. Details of lab-test requirement & testing organization.
    17. Details of Samples.
    18. Details of Inspection and Quality level (AQL).

 Costing of Garments:

  •  Quoting of Price
  •  Negotiation of Price with Buyer and Confirmation of Order.

 Obtain Cost Approval from Competent authority before opening any BB L/C: show all the expenses and saving from the L/C.

 Planning of receiving Master L/C and opening of BB L/C: see the shipment schedule and production lead time and ask for master L/C accordingly, find out the priority of items and arrange BB L/C accordingly

 Preparation of Time & Action Calendar:  Consider all the events of garments business and make time & action Calendar.

 Planning of Yarn Procurement(if having shipping mill): Cotton, Natural, Synthetic, Animal, Mineral, Combed/ Origin and count and denier of the yarn.

 Planning and Spinning: ( Various yarn- count, left twist/right twist(S Twist/ Z Twist)

 Planning of Knitting: Dia, Guage, Daily requirement, elastane.

  Planning of Dyeing: Fabric requirement ,dyeing type dyeing capacity, quality parameter, requirement of special chemicals, lab test requirement of buyer.

  Planning of Brushing & Allover Printing:(if fleece and allover printed gmts)

 Planning of Printing: Type of printing, daily requirement, printing capacity, lab test requirement. Restriction on use of chemical etc…

Planning of Embroidery:

  •  Number of stitches on embroidery ,
  •  Colors embroidery thread specification,
  •  Appliqué and attachment details..

  Planing of Sampling:

  Proto sample

  •  GFE
  •  counter sample,
  •  Fit sample,
  •  Size Set sample,
  •  Pre-production sample,
  •  Lab-test Sample,
  •  Shipment sample,
  •  Photo  sample,
  •  Salesman sample etc…etc

Planning of Cutting: 

  See the packing ratio,

  •  Consider requirement of printing and embroidery,
  •  Consider  washing shrinkage / dimensional stability,
  •  Consider color combination….

  Planning of Sewing:

  Consider the packing ratio,

  •  Size & color ratio for packing,
  • Find  out the requirement of production pre day to effect shipment on scheduled date.

  Planning of Washing:

  Consider the type of washing,

  •  Garments wastage in washing,
  •  Final GSM of fabric after wash.

 v Planning of Finishing:

 Consider the size color ratio,

  •  Allocation of iron,
  •  Inspection people and folding personal as per packing  requirement.

  Planning of Inspection:

Know the inspection requirement of Buyer and plan  all inspection accordingly one after another, know their AQL.

Planning of for Lab- Testing:

  Know what all the lab- test fabric& garments in the undergo.

  •  Planning of Shipment and Transportation
  •  Report on  performance Evaluation of Merchandiser in Handling the Order
  •  Final Costing to evaluation the earning with all details of expenses
  •  Comments on Buyer attitude in handling the orders
  •  Costing for inquires – we must make sure that we give a price to a customer within 48 Hours after receipt of all details.
  •  Pre-costing on orders – this could be your final costing on an order, once it’s confirmed.
  •  Post-costing – this is very important, to see whether the order is profitable or not.

  (All this will be in the system time to come, until then please do  all costing in Excel).

 T&A (Time & Action Calendar):

T&A events should be filled and followed for each order, this is very important.  Every week the Merchandising Manger should have a T&A meeting with his team.

 If you see a event sliding as per your T&A, then you should scream and let everyone know, since every day counts and finally it will effect the delivery.

        (This will be discussed in detail)

 Fabric & Trim Booking Charts:

  All fabric and trims booking & requirement charts should be done in Excel.  By doing this you will be much faster and if you will not have to worry much about revisions, since the programmed will do the calculations for you when you enter the relevant information.

 Should be very neat and kept as simple as possible.

 A Merchandiser should be able to handle this by himself, the manager will get involved in this only when there is a problem.

 Always work on a cut-date, this is your dead-line to get the material in, not the delivery date.

        (This will be discussed in detail)

Sample Follow-up:

  The sample flow of a order should be followed by the merchandiser and he is totally responsible for it.

 Once again, you should stick to the T&A to make sure the samples are approved on the given time frame.

 On this a merchant has to be proactive, eg. If you see your 2nd fit is sliding, then you have to be ready with all the material you need to do the PP, so you can turn it around fast to save time.

 All sample comments has to be read by the merchant and should be discussed with the sample room in-charge before passing a copy.

 On this you have to work as a team, than passing the ball, since you know the order better than the sample room.

       (This should be discussed further)

 Shipment Follow-up and Recording:

 Shipment should be followed up till it reaches the customer, you have to make sure the documents are dispatched and payments are released to the vendors.

 It’s always better if you keep a recording of all shipment size/color wise with all detail, so it will be easy for reference.

 Your shipment date on the T&A should be at least a week before the customers date, so you know that the order is safe.

  Once a order is placed:

 the final costing and the T&A should be signed off by the merchandising manger within 3 days.  Then the Merchandiser will start to work on the order, he will book all fabric and trims and get going on the samples.  On a average you will have around 30-35 days to have your fabric / trims in-house and to get the PP approved to start cutting.  Then you will plan on your pilot run and PP meeting for the style and go for production.  Always make sure that the factory gets 35-40 days production time base on the capacity they offer you.

 Management:

  QA Allocation should be customer wise, so they take over a order at a early stage and work together with the merchant for sometime at pre-production stage.

 Should have a production meeting every week, so matters on all running production and problems could be discussed in open.

 It’s a must that merchandisers visit their factories.

 Merchandiser should attend PP meetings.

Close co-ordination with the samples room.

 Weekly holiday and punctuality.

 Information System.

  ** Much more to discuss….

 Mre to discuss:

  To do list..

 Follow-up tips..

 Planning

 Preparation for Samples

 Working with factories

 Gathering knowledge

 Working as a team

 Working on a System

 Visualizing and analyzing

 Time Management

 Merchandising Manger

 HYDRA ACCESSORIES INDUSTRIES LTD  always emphasis to ensure better quality for  its customer. Quality levels always support the product’s position in the target market. Its always follow the Total Quality Management(TQM) program to  improve product and process quality constantly in every phase of their operations. The ultimate goal of TQM is to improve customer satisfaction and value. In  developing a product ,company first choose a quality level that will support the product’s position in the target market, because quality is one of the major positioning tools. Product quality stands for the quality of a product to perform companies functions. It includes the product’s overall durability  ,reliability ,precession, ease of operation and repair, and  other valued attributes.

 Product levels of  HYDRA ACCESSORIES INDUSTRIES LTD:

  In market offering planning of Company , the management  need to think through five levels of the product. Each level adds more customer value, and the five constitute a customer value hierarchy. The most fundamental level is the core benefit: the fundamental services or benefit that the buyers really buying. At the second level, the marketer has to turn the core benefit into a basic product. At the third level, the company  prepares an expected product. The HYDRA ACCESSORIES INDUSTRIES LTD include better service than competitors and also try to supply the better Garments as per buyer requirement. At the fourth level, the management  prepares an augmented product that exceeds buyer expectations. The company sometimes arrangement different parties for satisfying the buyer, At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product might undergo in the future.

 There are seven guarantees of Garments  Products such as:

  1. Best Quality
  2. High Strength
  3. AZO Free
  4. Competitive Price
  5. Shortest Delivery Time
  6. Exact Color To Your Choice

7.  No Minimum Order Quantity.

Product Life Cycle of HYDRA ACCESSORIES INDUSTRIES LTD:

A Garments industry is differentiating and positioning strategy must change as the product, market, and competitors change over time. Here we will describe the concept of the product life cycle and the changes that are normally made as the product passes through each stage of the life cycle.   The concept of the Product Life-Cycle: To say that a product has a life cycle is to assert four things. HYDRA ACCESSORIES INDUSTRIES LTD  has  product life cycle. From life cycle we can easily realize about the sector.

 #        Companies  Products has a limited life

#        Companies product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.

#        Companies  profits rise and fall at different stages of the product life cycle

#        Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage of their life cycle

 Product mix of hydra accessories industries ltd :

 A product is anything that can be offered to a customer to satisfy a want or need. So products that are marketed include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A product mix is the set of all products and items that a particular seller offers for sale. HYDRA ACCESSORIES INDUSTRIES LTD product mix has a certain width, length, depth and consistency. The width of a product mix refers to how many different product lines the HYDRA ACCESSORIES INDUSTRIES LTD carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line. The consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels or some other way.

 Profile of the Organization

 Total No. of  Sewing Machines

230 nos

Manpower Strength                   

600 Persons + 15 nos Office staff.

Total Floor area                         

32,400 Sq.ft.

Company Main Products                 

Casual and Dress type trousers for Men’s , Women’s and Children’s.

Company Production Capacity

A. 5 pocket Long pant :  03 line × 1200 pcs = 3600 pcs per day

x26=93600 pcs per Month.

  A. G.Guldenpfennig – Germany

B. Micom Trading Co, – U.S.A.

C. Franco Apparel – U.S.A.

      D. LT Apperal

  always emphasis to ensure better quality for  its customer. Quality levels always support the product’s position in the target market. Its always follow the Total Quality Management(TQM) program to  improve product and process quality constantly in every phase of their operations. The ultimate goal of TQM is to improve customer satisfaction and value. In  developing a product ,company first choose a quality level that will support the product’s position in the target market, because quality is one of the major positioning tools. Product quality stands for the quality of a product to perform companies functions. It includes the product’s overall durability  ,reliability ,precession, ease of operation and repair, and  other valued attributes.

 Product levels of  HYDRA ACCESSORIES INDUSTRIES LTD:

  In market offering planning of Company , the management  need to think through five levels of the product. Each level adds more customer value, and the five constitute a customer value hierarchy. The most fundamental level is the core benefit: the fundamental services or benefit that the buyers really buying. At the second level, the marketer has to turn the core benefit into a basic product. At the third level, the company  prepares an expected product. The HYDRA ACCESSORIES INDUSTRIES LTD include better service than competitors and also try to supply the better Garments as per buyer requirement. At the fourth level, the management  prepares an augmented product that exceeds buyer expectations. The company sometimes arrangement different parties for satisfying the buyer, At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product might undergo in the future.

 There are seven guarantees of Garments  Products such as:

  1. Best Quality
  2. High Strength
  3. AZO Free
  4. Competitive Price
  5. Shortest Delivery Time
  6. Exact Color To Your Choice

7.  No Minimum Order Quantity.

Product Life Cycle of HYDRA ACCESSORIES INDUSTRIES LTD:

A Garments industry is differentiating and positioning strategy must change as the product, market, and competitors change over time. Here we will describe the concept of the product life cycle and the changes that are normally made as the product passes through each stage of the life cycle.   The concept of the Product Life-Cycle: To say that a product has a life cycle is to assert four things. HYDRA ACCESSORIES INDUSTRIES LTD  has  product life cycle. From life cycle we can easily realize about the sector.

 #        Companies  Products has a limited life

#        Companies product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.

#        Companies  profits rise and fall at different stages of the product life cycle

#        Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage of their life cycle

 Product mix of hydra accessories industries ltd :

 A product is anything that can be offered to a customer to satisfy a want or need. So products that are marketed include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A product mix is the set of all products and items that a particular seller offers for sale. HYDRA ACCESSORIES INDUSTRIES LTD product mix has a certain width, length, depth and consistency. The width of a product mix refers to how many different product lines the HYDRA ACCESSORIES INDUSTRIES LTD carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line. The consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels or some other way.

 Profile of the Organization

 Total No. of  Sewing Machines

230 nos

Manpower Strength                   

600 Persons + 15 nos Office staff.

Total Floor area                         

32,400 Sq.ft.

Company Main Products                 

Casual and Dress type trousers for Men’s , Women’s and Children’s.

Company Production Capacity

A. 5 pocket Long pant :  03 line × 1200 pcs = 3600 pcs per day

x26=93600 pcs per Month.

  A. G.Guldenpfennig – Germany

B. Micom Trading Co, – U.S.A.

C. Franco Apparel – U.S.A.

      D. LT Apperal

All items used in garments like yarn, fabric, interlining, pocketing, fusing, swing -thread, button, Zipper, elastic, carton, laces, draw-cord, labels, hang-tags, price- tickets, stickers, gum-tape, scotch- tape, neck-board, back- board, poly, PP- band etc…etc….

Merchandiser:

 Is the people who arrange all merchandise as per buyer required specification and standard with in a specific period to meet the garments delivery schedule. IN the process of arrangement a merchandiser had to do the followings:

  1. Identifying the Contents and construction of fabric.
  2. Listing out of all Merchandise and Supplier.
  3. Listing out of all items to be collected from nominated source/ Supplier.
  4. Listing out of all items that will be require Lab- Test.
  5. Know the color and size break down.
  6. Study the Printing
  7. Embroidery
  8. Value added work on garments.
  9. Note the Sample requirement and submission procedure.
    1. Master L/C
    2. Note the last shipment date as per L/C and L/C expire date.
    3. Back to Back L/C
    4. Production planning

 Merchandising @ Win time

 This presentation is to stress the area’s that has to be improved in the merchandising department at our office.  We need to work on a system to manage our time and make sure that quality garments are delivered on time to all our customers.  We should be more professional on our follow-up, so our customers will have faith and confidence on us, and place more order with WINTIME.

 A Merchandiser should:

  Always work SMART, than hard.

 Good knowledge on English Language in both written & spoken.

 Be very good Time Manager.

Take satisfaction on their work and not on their position.

 Be effective team players.

 Know the email writing techniques.

 Know the world map & all sea and air route.

 Know all Fibers(Natural, Animal, Mineral, Synthetic Fiber)

 Know all type of woven and knit fabric.

 Know all Sea & Air Freight Forwarder.

 Know all Feeder and Mother Vessel schedule.

 Keep update records of Container changes (20feet, 40 feet, 40 feet High Cube, 45feet High Cube)

 Keep records of all good printing & Embroidery factories.

 Keep records of all factories of Hanger, Labels, Laces, Elastic, Poly, Cartons etc….

 Keep records of all Spring Mills, Dyeing Factories with their machine & production capacity.

 Acquire good knowledge on Consumption and Costing.

 Keep commitment with Buyer and Supplier.

 Make a habit of replying all mills without waiting any time.

 Always show positive attitude to resolve all problems.

 Be sincere to your duties.

 Be responsible.

 Always check all booking of fabrics and accessories before and after sending.

 Word Tutor: merchandising

 IN BRIEF: To sell using an attractive presentation of goods.

The salesperson was very good at merchandising and was successful at selling the most because of that skill.

 Wikipdia: merchandising

A coffee mug bearing the logo of a company or organization is a common example of product merchandising.

Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity. The term is understood to have different specific meanings depending on the context.

Keep this in Mind

 Never say that you have a ‘weakness’, this will only let you stop what you have to achieve, from today on wards, you call it a ‘AreaFor Improvement’ and work hard and more to improve it.

 Work of the Garment Merchandiser:

  Procuring of Order.

  •  Procuring of Raw Material.
  •  Production of Garments.
  •  Shipments of Garments.
  •  Receiving of payment for Garments.

 IMPORTANT

  Time Management Skills.

 MS-Excel (You will be very  fast if you use it the right way)

 Filing

 Costings

 T&A’s

 Fabric / Trim booking charts.

 Material control and follow-up.

 Sample follow-up.

 Shipment follow-up and recording.

 Time Matrix’s

Think of how you spend your time at work as per below chart, you will see that you waste more time and using it.

URGENT

Important

20%NOT URGENT

Important

70%NOT IMPORTANT

Urgent

9%NOT IMPORTANT

Not Urgent

Less than 1%

  MS-Excel & Filing:

 v If you really use Excel properly, you could do your work much faster.  This I see most of the Merchants are been trained now.  All castings, Raw material charts, & T&A’s should be done on Excel.

 The filing system should be uniformed, simple and easy to refer.  The most important thing is you should not have many papers on your desk, try to do all your filing on a daily basis.

 Knit Purchase Contract Analysis:

 Information given in the purchase contract:

  1. Name of Buyer.
  2. Season.
  3. Designed By the creation date.
  4. Any revision with date.
  5. Size range for which the garments will be made.
  6. Order Quantity.
  7. Delivery date.
  8. Size and Color Break Down.
  9. Packing Ratio.
    1. Fabric Contents.
    2. Knitting Pattern.
    3. Fabric GSM.
    4. Mgt Sheet with pictorial description.
    5. Accessories Details(Bill of Materials sheet, BOM sheet).
    6. Stitching details with all attachment details of accessories.
    7. Packing details.
    8. Details of folding and placement of all finishing accessories.
    9. Details of printing (if there is any printing).
    10. Details of Embroidery and appliques (if there is any embroidery).
    11. Details of Washing (if there is any washing).
    12. Details of Shipping Marks and Carton Marks.
    13. Details of destinations.
    14. Details of fright forwarded and freight payment terms.
    15. Details of Shipping lines and port of entry and discharge.
    16. Details of lab-test requirement & testing organization.
    17. Details of Samples.
    18. Details of Inspection and Quality level (AQL).

 Costing of Garments:

  •  Quoting of Price
  •  Negotiation of Price with Buyer and Confirmation of Order.

 Obtain Cost Approval from Competent authority before opening any BB L/C: show all the expenses and saving from the L/C.

 Planning of receiving Master L/C and opening of BB L/C: see the shipment schedule and production lead time and ask for master L/C accordingly, find out the priority of items and arrange BB L/C accordingly

 Preparation of Time & Action Calendar:  Consider all the events of garments business and make time & action Calendar.

  Planning of Yarn Procurement(if having shipping mill): Cotton, Natural, Synthetic, Animal, Mineral, Combed/ Origin and count and denier of the yarn.

  Planning and Spinning: ( Various yarn- count, left twist/right twist(S Twist/ Z Twist)

 Planning of Knitting: Dia, Guage, Daily requirement, elastane.

  Planning of Dyeing: Fabric requirement ,dyeing type dyeing capacity, quality parameter, requirement of special chemicals, lab test requirement of buyer.

  Planning of Brushing & Allover Printing:(if fleece and allover printed gmts)

 Planning of Printing: Type of printing, daily requirement, printing capacity, lab test requirement. Restriction on use of chemical etc…

Planning of Embroidery:

  •  Number of stitches on embroidery ,
  •  Colors embroidery thread specification,
  •  Appliqué and attachment details..

  Planning of Sampling:

  Proto sample

  •  GFE
  •  counter sample,
  •  Fit sample,
  •  Size Set sample,
  •  Pre-production sample,
  •  Lab-test Sample,
  •  Shipment sample,
  •  Photo  sample,
  •  Salesman sample etc…etc

  Planning of Cutting: 

  See the packing ratio,

  • Ø Consider requirement of printing and embroidery,
  • Ø Consider  washing shrinkage / dimensional stability,
  • Ø Consider color combination….

  Planning of Sewing:

  Consider the packing ratio,

  •  Size & color ratio for packing,
  •  Find  out the requirement of production pre day to effect shipment on scheduled date.

  Planning of Washing:

  Consider the type of washing,

  •  Garments wastage in washing,
  •  Final GSM of fabric after wash.

  Planning of Finishing:

  Consider the size color ratio,

  •  Allocation of iron,
  •  Inspection people and folding personal as per packing  requirement.

  Planning of Inspection:

Know the inspection requirement of Buyer and plan  all inspection accordingly one after another, know their AQL.

Planning of for Lab- Testing:

  • Know what all the lab- test fabric& garments in the undergo.
  •  Planning of Shipment and Transportation
  •  Report on  performance Evaluation of Merchandiser in Handling the Order
  •  Final Costing to evaluation the earning with all details of expenses
  •  Comments on Buyer attitude in handling the orders
  •  Costing for inquires – we must make sure that we give a price to a customer within 48 Hours after receipt of all details.
  •  Pre-costing on orders – this could be your final costing on an order, once it’s confirmed.
  •  Post-costing – this is very important, to see whether the order is profitable or not.

  (All this will be in the system time to come, until then please do  all costing in Excel).

 T&A (Time & Action Calendar):

  T&A events should be filled and followed for each order, this is very important.  Every week the Merchandising Manger should have a T&A meeting with his team.

 If you see a event sliding as per your T&A, then you should scream and let everyone know, since every day counts and finally it will effect the delivery.

         (This will be discussed in detail)

 Fabric & Trim Booking Charts:

  All fabric and trims booking & requirement charts should be done in Excel.  By doing this you will be much faster and if you will not have to worry much about revisions, since the programmed will do the calculations for you when you enter the relevant information.

 Should be very neat and kept as simple as possible.

 A Merchandiser should be able to handle this by himself, the manager will get involved in this only when there is a problem.

 Always work on a cut-date, this is your dead-line to get the material in, not the delivery date.

        (This will be discussed in detail)

Sample Follow-up:

  The sample flow of a order should be followed by the merchandiser and he is totally responsible for it.

 Once again, you should stick to the T&A to make sure the samples are approved on the given time frame.

 On this a merchant has to be proactive, eg. If you see your 2nd fit is sliding, then you have to be ready with all the material you need to do the PP, so you can turn it around fast to save time.

 All sample comments has to be read by the merchant and should be discussed with the sample room in-charge before passing a copy.

On this you have to work as a team, than passing the ball, since you know the order better than the sample room.

         (This should be discussed further)

 Shipment Follow-up and Recording:

 Shipment should be followed up till it reaches the customer, you have to make sure the documents are dispatched and payments are released to the vendors.

 It’s always better if you keep a recording of all shipment size/color wise with all detail, so it will be easy for reference.

 Your shipment date on the T&A should be at least a week before the customers date, so you know that the order is safe.

 Once a order is placed:

 the final costing and the T&A should be signed off by the merchandising manger within 3 days.  Then the Merchandiser will start to work on the order, he will book all fabric and trims and get going on the samples.  On a average you will have around 30-35 days to have your fabric / trims in-house and to get the PP approved to start cutting.  Then you will plan on your pilot run and PP meeting for the style and go for production.  Always make sure that the factory gets 35-40 days production time base on the capacity they offer you.

 Management:

  QA Allocation should be customer wise, so they take over a order at a early stage and work together with the merchant for sometime at pre-production stage.

 Should have a production meeting every week, so matters on all running production and problems could be discussed in open.

 It’s a must that merchandisers visit their factories.

 Merchandiser should attend PP meetings.

 Close co-ordination with the samples room.

 Weekly holiday and punctuality.

 Information System.

 ** Much more to discuss….

 More to discuss:

 To do list..

 Follow-up tips..

 Planning

 Preparation for Samples

 Working with factories

 Gathering knowledge

 Working as a team

 Working on a System

 Visualizing and analyzing

Time Management

 Merchandising Manger

 HYDRA ACCESSORIES INDUSTRIES LTD  always emphasis to ensure better quality for  its customer. Quality levels always support the product’s position in the target market. Its always follow the Total Quality Management(TQM) program to  improve product and process quality constantly in every phase of their operations. The ultimate goal of TQM is to improve customer satisfaction and value. In  developing a product ,company first choose a quality level that will support the product’s position in the target market, because quality is one of the major positioning tools. Product quality stands for the quality of a product to perform companies functions. It includes the product’s overall durability  ,reliability ,precession, ease of operation and repair, and  other valued attributes.

 Product levels of  HYDRA ACCESSORIES INDUSTRIES LTD:

  In market offering planning of Company , the management  need to think through five levels of the product. Each level adds more customer value, and the five constitute a customer value hierarchy. The most fundamental level is the core benefit: the fundamental services or benefit that the buyers really buying. At the second level, the marketer has to turn the core benefit into a basic product. At the third level, the company  prepares an expected product. The HYDRA ACCESSORIES INDUSTRIES LTD include better service than competitors and also try to supply the better Garments as per buyer requirement. At the fourth level, the management  prepares an augmented product that exceeds buyer expectations. The company sometimes arrangement different parties for satisfying the buyer, At the fifth level stands the potential product, which encompasses all the possible augmentations and transformations the product might undergo in the future.

 There are seven guarantees of Garments  Products such as:

  1. Best Quality
  2. High Strength
  3. AZO Free
  4. Competitive Price
  5. Shortest Delivery Time
  6. Exact Color To Your Choice

7.  No Minimum Order Quantity.

Product Life Cycle of HYDRA ACCESSORIES INDUSTRIES LTD:

A Garments industry is differentiating and positioning strategy must change as the product, market, and competitors change over time. Here we will describe the concept of the product life cycle and the changes that are normally made as the product passes through each stage of the life cycle.   The concept of the Product Life-Cycle: To say that a product has a life cycle is to assert four things. HYDRA ACCESSORIES INDUSTRIES LTD  has  product life cycle. From life cycle we can easily realize about the sector.

 #    Companies  Products has a limited life

#    Companies product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.

#     Companies  profits rise and fall at different stages of the product life cycle

#     Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage of their life cycle

 Product mix of hydra accessories industries ltd :

 A product is anything that can be offered to a customer to satisfy a want or need. So products that are marketed include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A product mix is the set of all products and items that a particular seller offers for sale. HYDRA ACCESSORIES INDUSTRIES LTD product mix has a certain width, length, depth and consistency. The width of a product mix refers to how many different product lines the HYDRA ACCESSORIES INDUSTRIES LTD carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line. The consistency of the product mix refers to how closely relate the various product lines are in end use, production requirements, distribution channels or some other way.

Profile of the Organization

 Total No. of  Sewing Machines

230 nos

Manpower Strength                   

600 Persons + 15 nos Office staff.

Total Floor area                         

32,400 Sq.ft.

Company Main Products                 

Casual and Dress type trousers for Men’s , Women’s and Children’s.

Company Production Capacity

A. 5 pocket Long pant :  03 line × 1200 pcs = 3600 pcs per day

x26=93600 pcs per Month.

Company Valuable Customers

 A. G.Guldenpfennig – Germany

B. Micom Trading Co, – U.S.A.

C. Franco Apparel – U.S.A.

      D. LT Apperal

 Business Terms

 FOB.

 Annual Turnver                       

 US$ 4.5 Million

 Banker                           

International Finance Investment & Commerce Bank Ltd. (IFIC),

Motijheel Branch, 25/A Motijheel Commercial Area, Dhaka-1000.

Tel: 88-02-9565215-18, Fax: 88-02-9566352

Telex: 632295, 632296, IFIC BJ, Swift Code # UB DDH

Section wise Quality Control:

 To ensure the Quality of the product, Quality control personnel have to control quality in different section/department in clothing industry, which are directly or indirectly with production.

 Controlling areas are as follows:

STORE:

a)     Inventory.

b)    Fabrics & others materials inspection.

c)     Material testing.

d)    Swatch board making.

e)     Cleanliness.

f)      Reporting.

SAMPLE:

Samples must be checked by quality control personnel before    sending it to the buyer.

 Important points to be checked: whether the samples are as per buyer’s specifications or not, such as, Style, Deception, Sketch, Measurement Sheet, Photograph etc. and workmanship has to be checked with reference sample or related documents provided by the buyer. Report to be submitted to the Merchandiser as well as to the superior.

  CUTTING SECTION:

  Pattern Marker: Pattern & marker must be checked by the quality Control personnel check points are as follows.

                   1) Measurement

                   2) Gradation

                   3) Allowances

                   4) pattern parts missing

                   5) Mixed parts

                   6) Pattern Shape

                   7) Direction of pattern in the marker

                   8) Pattern alignment with respect to the grain line

                   9) Poor line marketing

                   10) Marker too wide than fabric width

                   11) Notches & Drill marks omitted

                   12) Mismatch checks & strips

                   13) Overlapping

                   14) Too thick liner or double line marking

                   15) Invisible line marking

B) Spreading:  During spreading following points to be checked:

 1)   Fabric relaxation

2)    Incorrect tension of plies

3)    Wrong direction of plies

4)   Unacceptable damages found

5)   Mismatching of checks and strips

6)   Narrow fabric

7)   Shaded fabric

8)   Misalignment of plies.

C)  Cutting:  During cutting following points should be checked:

1)      Inaccurate cutting

2)      Notches- Misplaced, too deep, angled,    omitted or wrong    type

3)      Drill marks wrong drills, omitted angled

4)      Knife cut- Garment parts damaged by careless use of knife

5)      Frayed edges, scorched or fused edges caused by a faulty knife

6)      Slits opened inaccurately or omitted.

D) Others:

                   1) Bundling with bundle card

                   2) Numbering

                   3) Cut panel checking

                   4) Wrong size in the bundle

                   5) Fused parts checking

                   6) Cleanliness

                   7) Proper raking/ storing

                   8) Proper issuing

                   9) Proper test cutting then bulk cutting

                   10) Reporting

 SEWING SECTION:

A)       Quality control systems for sewing section: there are some systems are in practice in the swing floor are as follows.

  •  Traditional systems
  •  JC penny systems
  •   Traffic light system
  •  SPC.

     B)        In line checking criteria: During construction of garments the processes/ components must be checked in the line as follows:

  •   As per- production meeting some critical process to be checked specially in the swing line.
  •   Each & every process must be checked
  •   Auditing/ Monitoring
  •  Cleanliness(in the line & workplace)
  •  Reporting

C)      End-line checking criteria: After Completion of the Garment in the swing line, it has to be checked further at the end of the line:

  • Inspection will check all process of a garment, sample may be picked Randomly or 100%.
  •   Reporting.

D)      Others: 

  •   Storing
  •   Transportation section-to section or section to section
  •   Proper machine
  •   Maintenance
  •   Proper attachments etc
  •  Cleanliness (floor/ inline ,workplace)

     E)        Points to be considered: points to be considered during controlling quality in the swing line are as follows: 

  •  In line inspection should be performed at the workplace
  •  Inspection ratio in the line depends on the system being implemented in the line
  •  As per JC penney system, one inspection for 30 operations.

 

 Finishing Section: 

This is the final section to make the product saleable condition & the finishing processes should be controlled to achieve the quality target.

For wash garments 100% check is required after receiving the garments from the washing plant. Defective garments should be checking’s are as follows:

  •  Iron / press
  •   Folding
  •   Tagging / sticking
  •   Packing

Audit: Audit can be  performed in the swing floor as will as in the finishing section or whatever required.

Mini-QC: It is a new concept , yet to be implemented in Bangladesh but its very effective quality control activity to achieve the quality target.

  •  Pre- final inspection
  •  Final inspection.

Sequence of Final Inspection of Garments:   

  •   Packing list verify / compare with PO sheet
  •   Determine lot size
  •   Select inspection severity level & sampling plan
  •   Inspection preparation
  •  Carton checking
  •  Carton  selection
  •   Packing & packaging check
  •   Sample selection(sample picking)
  •   Sample (Garments) checking
  •   Measurement checking
  •   Records of defects /defectives / non conformances
  •   Tabulation & evaluate results
  •   Defective sample draw for reference
  •   Carton fill up
  • Sticker & signature
  •   Reporting

 

Chapter-5

Classification of the Findings

There is always a solution to every problem. If we fight with the problem with believe and trust hopefully we will achieve success. In the same way if the garment fights with its limitation it will also achieve more success. Some solutions that I   have identified are as follows:

1)    It may develop its business with more market area for example; they have not done any trade with country under EU, China. So they should try for this which may improve its business

2)    Trade fare is very popular so if they attend trade fare regular as much as possible they will be able to achieve more ideas to improve its business.

3)    The company should make its payment to the supplier at the right time so it will make a good and longer relation with the supplier.

4)    The company always has to offer new innovative products in a reasonable price which the customers.

5)    It always has to keep eyes on its competitor’s policies. As this will help to compete with the competitor.

6)    The company should appoint a monitor who will only look after the co-ordination between the different department This will help to reduce the lacking.

 

Break Down of Machines

Machine

Units

Brand

Single Needle

130

Juki
Single Needle w/auto trimmer

6

Juki
Over Lock (5 Thread)

24

Juki
Double Needle(Lock Stitch)

18

Juki
Double Needle(Lock Stitch)

3

Sunstar
Double Needle(Chain Stitch)

3

Juki
Feed of the arm

11

Juki
Feed of the arm

4

Juki Union Special
Kansai Special/Multi Needle

7

Kansai special
Button Hole – Normal

1

Juki
Bar tack

8

Juki
Snap Button

6

TSM
Button Stitch – Auto

2

Juki
Loop Making

2

Kansai special
Eyelet Hole

1

Reese
Bottom Hem

2

Juki Union Special
Velcro Attach

 2

Juki
Total Sewing/Finishing

230

 
Fusing Machine

1

Hasima
Thread Sucking

1

Azad Engi
Cutting Machine

3

Eastman
End Cutter

1

Eastman
Steam Irons

14

Silver Star
Generator

1

pramac

Details of Fabric and its construction:

     POPLIN (SOLID DYED,YARN DYED & PRINTED):

COMPOSITION

CONSTRUSTION

100% CTN POPLIN, PEACH
32X32 / 130X70
100% CTN POPLIN,NON PEACH
32X32 / 130X70
100% CTN POPLIN, PIGMENT DYED
32X21 / 140X70
98%CTN 2% SPANDEX STRETCH POPLIN
32X32+40D / 133X72
100% CTN POPLIN, PEACH
32X21 / 140X70
100% CTN POPLIN,NON PEACH
32X21 / 140X70
100% CTN POPLIN, PIGMENT DYED
32X21 / 140X70
100% CTN POPLIN, PEACH
32X16 / 120X66
100% CTN POPLIN,NON PEACH
32X16 / 120X66
100% CTN POPLIN, PIGMENT DYED
32X16 / 120X66
100% CTN POPLIN, PEACH
40X40 / 133X72
100% CTN POPLIN,NON PEACH
40X40 / 133X72
100% CTN POPLIN, PIGMENT DYED
40X40 / 133X72
98% CTN 2% SPANDEX STRETCH POPLIN
40X40+40D / 133X72
100% CTN Y/D POPLIN
40X40 / 110X70
100% CTN Y/D POPLIN
40X40 / 120X70
100% CTN Y/D POPLIN
40X40 / 1208X80
100% CTN Y/D POPLIN
40X40 / 133X72
100% CTN Y/D POPLIN
50X50 / 144X76
100% CTN Y/D POPLIN
50X50 / 133X76
100% CTN POPLIN, PEACH
50X50 / 140X80
100% CTN POPLIN,NON PEACH
50X50 / 140X80
100% CTN POPLIN, PIGMENT DYED
50X50 / 140X80
98% CTN 2% SPANDEX STRETCH POPLIN
50X50+40D / 144X88
100% CTN POPLIN
60X60 / 90X88
98% CTN 2% SPANDEX STRETCH POPLIN
60X60+40D / 170X76

   DENIM:

      All kind of regular, slub, ring slub, cross slub, color and herringbone denim we do from 4.5 oz to 14.45 oz are given below composition:

# 100% CTN DENIM
#98% CTN 2% SPANDEX DENIM
# CTN/POLY DENIM
# RAMIE /CTN/POLY DENIM
# RAMIE /CTN DENIM
# CTN /POLY / SPANDEX DENIM
# BROKEN DENIM
# RAMIE /CTN /POLY /SPANDEX DENIM

CORDUROY:COMPOSITION

CONSTRUSTION

100% CTN CORDUROY, 6W

12X16 / 64X128

100% CTN CORDUROY, 8W

12X16 / 64X128

100% CTN CORDUROY, 11W

12X16 / 64X128

100% CTN CORDUROY, 14W

16X16 / 72X128

100% CTN CORDUROY, 16W

16X20 /44X134

100% CTN CORDUROY, 18W

21X21 / 51X134

100% CTN CORDUROY, 21W

40X40 / 77X177

100% CTN CORDUROY, 21W

42/2X32 / 58X150

98% CTN 2% SPANDEX STRETCH CORD, 8W

12X16+70D/ 40X140

98% CTN 2% SPANDEX STRETCH CORD, 11W

12X16+70D 40X140

98% CTN 2% SPANDEX STRETCH CORD, 14W

12X16+70D / 51X140

98% CTN 2% SPANDEX STRETCH CORD, 16W

16X16+70D / 51X134

98% CTN 2% SPANDEX STRETCH CORD, 21W

16X20+70D / 44X134

T/C CORDUROY, 14W

16X21+300D / 74X114

T/C CORDUROY, 14W

16X21+300D / 86X111


All the corduroys are done in reactive dyed, sulfur dyed , pigment dyed and also with printed item.

  

Conclusion

and

Recommendation

The report was based on a topic that was related to production, planning, weaving process & pricing strategy.  I had also a meeting with the potential buyers relevant to my topic in which I have gathered some information from them but for time limitation I could not finish it up. Thought it was a nice journey and enjoyable to for me in the time of my interne course but I would have been more satisfied if I could finish it up. But it is a great proposal so I suggest for the up coming interne candidates to work in it. On the other hand in the sake for organization I would also like to suggest the organization as a student of marketing to take in to account this proposal if they do apply this technique may be they get a positive result.  By increasing the price and keeping the product quality same, the consumer may still buy the product. And therefore the firm will make additional profit capturing more market share, having more market growth with a large population.  Another thing I would request to the garment that the findings that I have find, if they look for it once may be it can be helpful to them.

Recommendation

Management of MGI always tried for their best to constantly increase their market share. Though the company has strong distribution channel to make products available but they have some limitation. So to eliminate these shorts of troubles, they should take some actions.

  • At first Hydra accessories Ind. Ltd should provide proper training to the sales person. The   sales person should faster to complete his job.
  • Hydra accessories Ind. Ltd should be maintain and developing their distributing system. After receiving any information the difficulties, they should take action immediately.
  • Hydra accessories Ind. Ltd should be more concentrate on replacing damaged products.
  • Hydra accessories Ind. Ltd also should be more concentrate on all distribution point. Super Uniliver  Mineral water (SFMW) has excellent market demand but if it is not available customers may switch to another brand.
  • MGI should enhance their advertisement.
  • The bottle outline of Super Uniliver  Mineral water (SFMW) is not so eye-catching than others. So modification may be required.

 Report On Merchandising In Garments Accessories

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