Marketing

Personal Selling Stages and Procedures

Personal Selling Stages and Procedures

Personal selling is face-to-face selling in which a seller attempts to persuade a buyer to make a purchase. It occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, person.....

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Product Life Cycle

Product Life Cycle

Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. The.....

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Societal Marketing and Social Marketing

Societal Marketing and Social Marketing

Societal Marketing and Social Marketing Societal marketing should not be confused with social marketing. The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social market.....

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Branding in Societal Marketing

Branding in Societal Marketing

Branding in Societal Marketing Corporations are the one who are striving during the whole time for improvements. They are turning to all kind of forms of corporate societal marketing programs to help build and repair their brand images. Corporate Social Marketing, or CSM, usually refers to market.....

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Societal Marketing Concept: Explanation and Future Development

Societal Marketing Concept: Explanation and Future Development

Societal marketing concept The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests. It is closely linked with .....

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Nestle: Good Food, Good Life

Nestle: Good Food, Good Life

History of Nestle Nestlé is an international company with its headquarters in Vevey, Switzerland. In 1867 Henri Nestlé, a chemist from Frankfurt who had settled in Vevey, became interested in infant feeding. To satisfy a clear need, he developed and produced a milk-based food for babies whose m.....

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Amazon: The Largest Online Shopping Websites in the World

Amazon: The Largest Online Shopping Websites in the World

Amazon: The Largest Online Shopping Websites in the World Amazon was founded in 1995 by Jeff Bezos and is based out of Seattle, Washington. Amazon is one of the largest online shopping websites in the world. This site is widely known for its wide selection of books, although the site has expanded.....

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Overall Analysis of Amra Korbo Joy

Overall Analysis of Amra Korbo Joy

Overall Analysis of Amra Korbo Joy Focus on Marketing and Distribution Functions of Nestlé Bangladesh Nestlé is world’s largest health, nutrition and wellness company with a mission of “Good Food, Good Life” which actually drives the company to provide consumers with the best tasting and .....

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Market Positions of Shwapno in Bangladesh

Market Positions of Shwapno in Bangladesh

Market Positions of Shwapno in Bangladesh Shwapno is a part of ACI Logistics. The ultimate objective of Shwapno is to ensure access to a broader range of people of Bangladesh. It has a special focus to serve the different income group of the country by providing services that are convenient, affo.....

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Consumer Perception of Foreign Brands

Consumer Perception of Foreign Brands

Consumer Perception of Foreign Brands This Study Focus on Usage and Refusal of Foreign Brands The objective of this study is to analyze the consumer’s perception regarding foreign brands that they like and use. To prepare this report both primary and secondary sources of data have been used. A .....

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Competitive Scenario and Marketing Strategies of bti

Competitive Scenario and Marketing Strategies of bti

Competitive Scenario and Marketing Strategies of bti Building Technology and Ideas Limited (bti) is the pioneer real estate company among all real estate companies. It starts its journey since 1984. Its main products are flats and commercial space. But is has its sister concerns also. It has two .....

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Analyze for zonal sales of Square Toiletries Limited

Analyze for zonal sales of Square Toiletries Limited

Analyze for zonal sales of Square Toiletries Limited Overview of SQUARE: SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Banglade.....

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