Marketing

Overall Basis of Market Segmentation

Overall Basis of Market Segmentation

Overall Basis of Market Segmentation Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. It splits up a market into different types (segments) to enable a business to b.....

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Causes of Disciplinary Problems

Causes of Disciplinary Problems

Causes of Disciplinary Problems Administration of discipline is a process of making employees disciplined at work, In actuality, however, intervening with discipline is often a necessary part of the employee management process. Discipline in the workplace is the means by which supervisory personn.....

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Alternative Strategies for Market Targeting

Alternative Strategies for Market Targeting

Alternative Strategies for Market Targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets which enables them to make more efficient use of their marketing resources. Target Marketing involves breaking a market into segm.....

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Market Targeting

Market Targeting

Market targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets which enables them to make more efficient use of their marketing resources. Target Marketing involves breaking a market into segments and then concentrating.....

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Business Market Segmentation

Business Market Segmentation

Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. It splits up a market into different types (segments) to enable a business to better target its products to the rele.....

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Markup

Markup

Markup is the amount added to the cost price of goods to cover overheads and profit. Stores buy items from a wholesaler or distributor and increase the price when they sell the items to consumers. The increase in price provides money for the operation of the store and the salaries of people who w.....

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Advantage and Disadvantage of Discount Pricing

Advantage and Disadvantage of Discount Pricing

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An example of something described as the discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer items at bel.....

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Price Discounts

Price Discounts

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An example of something described as the discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer items at bel.....

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Sales Commissions

Sales Commissions

Sales commissions are paid to employees or companies that sell merchandise in stores or by calling on customers. The commission is meant to motivate sales persons to sell more. A commission may be paid in addition to a salary or instead of a salary. Common places that commissions are paid are in .....

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Personal Selling Stages and Procedures

Personal Selling Stages and Procedures

Personal selling is face-to-face selling in which a seller attempts to persuade a buyer to make a purchase. It occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, person.....

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Product Life Cycle

Product Life Cycle

Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. The.....

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Societal Marketing and Social Marketing

Societal Marketing and Social Marketing

Societal Marketing and Social Marketing Societal marketing should not be confused with social marketing. The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social market.....

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