Brand Awareness


Brand Awareness is pretty easy to define in abstract, but it is less easy to attain. It is a key consideration in Consumer Behaviour and Advertising strategy. Brand awareness refers to the extent to which customers are able to recall or recognise a brand. The consumer’s ability to recognise.....

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Co-Marketing (or Collaborate marketing) is an alternative term for cooperative advertising. It is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Also Commensal (symbiotic) mar.....

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Commercial Intelligence


Commercial Intelligence also known as corporate or competitive intelligence. It is the highest and most comprehensive form of legal, ethical open source intelligence as practiced by diverse international and localized businesses. Competitive intelligence focuses primarily on competitors and their.....

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Competitive Intelligence


Competitive Intelligence essentially means understanding and learning what’s happening in the world outside your business so one can be as competitive as possible. It is the gathering of publicly-available information about an enterprise’s competitors and the use of that information t.....

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Economic Methodology


Economic Methodology concerns the principles underlying economic argumentation. It will discuss current economic problems and focus on providing suitable framework to study further various fields of Economics. It emerged as a recognizable field, at the boundaries of economics, philosophy and scie.....

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Law of Demand


Law of Demand actually says that the higher the price, the lower the quantity demanded, because consumers’ opportunity cost to acquire that good or service increases, and they must make more tradeoffs to acquire the more expensive product. It holds in most instances, except in case of Giffen go.....

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Inverse Demand Function


Inverse Demand Function is not the reciprocal of the demand function—the word “inverse” refers to the mathematical concept of an inverse function. It is a function p(q) that maps from a quantity of output to a price in the market; one might model the demand a firm faces by positing .....

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Complementary Good


Complementary Good actually means a good’s demand is increased when the price of another good is decreased. It is a good with a negative cross elasticity of demand, in contrast to a substitute good. If the price of one good falls and people buy more of it, they will usually buy more of the .....

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Decision Analysis


Decision Analysis utilizes a variety of tools to evaluate all relevant information to aid in the decision making process. The objective of a decision analysis is to discover the most advantageous alternative under the circumstances. It includes many procedures, methods, and tools for identifying,.....

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Analysis Paralysis


This article talks about Analysis Paralysis, which s the state of over-thinking a situation so that a decision or action is never taken, in effect paralyzing the outcome. It can occur with many decisions, including investment decisions such as buying or selling securities. It can be treated as ov.....

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Applied Ethics


Applied Ethics is the actual application of ethical theory for the purpose of choosing an ethical action in a given issue. It is usually divided into various fields. It is the philosophical examination, from a moral standpoint, of particular issues in private and public life which are matters of .....

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Spot Market


Spot Market is where assets are sold for cash and delivered immediately. It is a public financial market in which financial instruments or commodities are traded for immediate delivery. It is also called the cash market or the physical market. It can operate wherever the infrastructure exists to .....

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