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Compensation Management

Compensation Management simplifies this process for everyone. It allows HR people, line managers, and executives to work together to build a compelling and competitive approach to base salary, bonuses, incentive schemes and company benefits . Compensation Management is more than just the means to.....

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Strategies of Brand Leaders

The successful brand leaders have achieved the same helps management students to learn the ropes of the game. If you are hoping to make it as a business manager or a marketing manager, it is important for you to know the realities of how businesses are managed in the current environment, especial.....

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Define Value Proposition

Value proposition which is an essential element of an elevator pitch, should be simple and easy to remember. It should emphasize both the benefits the customer will receive and the price the customer will be charged as compared to the competition. An important goal of a value proposition is to co.....

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How to Brand Leadership and Growth

Brand Leadership will gain insight into the role of a brand and its power and importance as a strategic differentiators, and increase your understanding of how to use your brand for greater competitive advantage. The program draws on contemporary business issues and uses a variety of teaching met.....

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Effective Managerial Communication

The essential for managers to express their thoughts in a positive way. Remember shouting at team members and quarrelling with them lead to no solution; instead make the situation all the more worse. There are several other ways of expressing your displeasure. Make sure you do not lose your tempe.....

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Tips for Effective Managerial Communication

The good manager, you must have effective communication skills. Whether it’s relaying information to employees that you oversee or checking in with your own boss, effective communication is the key to management success. When you can identify problems, praise success and motivate others, yo.....

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Customer Relationship Management

Customer Relationship Management is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and profitability in business. An ideal CRM system is a centralized collection all data sources under an organization and provides .....

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Brand Value Measurement

Brand value and the methodology for calculation of the brand value is widely debated. When organizations pay a huge premium or goodwill to acquire a brand, it becomes a strategic decision. However accounting for the premium paid is a matter that is discussed and debated by many in the industry. A.....

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What is Social Media Marketing

The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business throug.....

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Human Resource Audit

The word “audit” comes from the Latin verb audire , which means, to listen. Listening implies an attempt to know the state of the affairs as they exist and as they are expected/ promised to exist. Auditing as a formal process is rooted in this feature of listening. Consequently, it is a diagn.....

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Performance Appraisal Methods

Performance Appraisals is the assessment of individual’s performance in a systematic way. It is a developmental tool used for all round development of the employee and the organization. The performance is measured against such factors as job knowledge, quality and quantity of output, initiativ.....

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Performance Appraisal Process

Performance appraisal is the setting up of the standards which will be used to as the base to compare the actual performance of the employees. This step requires setting the criteria to judge the performance of the employees as successful or unsuccessful and the degrees of their contribution to t.....

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