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Empower women and mothers (WAM)

Empower women and mothers (WAM)

The objective of this paper is to identify conditions, factors and methods, which empower women and mothers (WAM) for social action and health promotion movements. WAM are the primary caregivers in almost all cultures; they have demonstrated bold leadership under extreme adversity. Consequently, .....

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How advertising can be designed to differentiate

How advertising can be designed to differentiate

The loyalty is the supposed barrier because competitors would have to spend an equal or greater amount to dislodge the consumer attachment. In fact, advertising is a means of entry and it is the product that creates the loyalty. A new product that is truly better than established brands attracts .....

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Difference in Marketing Service Organization Rather Than Consumers

Difference in Marketing Service Organization Rather Than Consumers

The differences in marketing of products and services to organisations rather than consumers are: 1. The business buyer wants to buy. Most consumer advertising offers people products they might enjoy but don’t really need. But in business-to-business marketing, the situation is different. T.....

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Importance of personal selling

Importance of personal selling

Personal selling is an important element of promotion mix and an effective promotional tool. Personal Selling offers the following compensation. Despite the above advantages, personal selling suffers from several disadvantages. Firstly personal selling is the costliest method of promotion. Second.....

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Purpose of performance appraisal

Purpose of performance appraisal

Performance appraisal is defined by Wayne Cascio as “the systematic description of employee’s job relevant, strength, weakness.The Factors Affecting the Effectiveness of Performance Appraisal Systems Research Methodology Used to Evaluate Employee Performance Appraisal Systems. Purpose of perf.....

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Why Trade Barriers and Traffic are used

Why Trade Barriers and Traffic are used

In simplest terms, a tariff is a tax. It adds to the cost of imported goods and is one of several trade policies that a country can enact. Tariffs are often created to protect infant industries and developing economies, but are also used by more advanced economies with developed industries. Here.....

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Types of Tariffs and Trade Barriers

Types of Tariffs and Trade Barriers

Tariff is a tax on imports, which is collected by the federal government and which raises the price of the good to the consumer. Also known as duties or import duties, tariffs usually aim first to limit imports and second to raise revenue. Trade refers to the elimination of barriers to internatio.....

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Forecasting

Forecasting

Planning is the integral part of managers job. Managers finds difficulties if there is uncertainties in the planning horizon. Forecast helps manager to reduce the uncertainties thereby (in that way) enabling them to develop more meaningful and effective plan.  A forecast is a statement about the.....

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Advertisement and Salesmanship

Advertisement and Salesmanship

Introduction The designed advertisement is an advertisement of a perfume company. They have a strong background of manufacturing perfume of seventy-five years. Through this advertisement organization tries to introduce a new series of perfume (a new brand) along with their old and very much popul.....

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Sum of the years Digits Method

Sum of the years Digits Method

Sum-of-the-years-digits method applies a decreasing rate to the asset depreciate value and produces a decreasing depreciation expense over the useful life of the asset. The decreasing rate equals the fraction of a current year’s digit to the total of all year digits in the asset useful life.....

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Case study on cartel syndicate

Case study on cartel syndicate

A cartel or syndicate is a informal agreement among competing firms. It is a formal organization of producers and manufacturers that agree to fix prices, marketing, and production. Cartels usually occur in an oligopolistic industry, where there are a small number of sellers and usually involve ho.....

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How to Inventory Control

How to Inventory Control

Inventory control means keeping the overall costs associated with having inventory as low as possible without creating problems. This is also sometimes called stock control. It is an important part of any business that must have a stock of products or items on hand. Correctly managing inventory c.....

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