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The World Bank Institute

The World Bank Institute

Introduction: The World Bank Institute is the capacity development arm of the World Bank, and helps countries share and apply global and local knowledge to meet development challenges. WBI’s capacity development programs are designed to build skills among groups of individuals involved in .....

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The Global Market Place

The Global Market Place

Globalization of Markets and Competition: Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesse.....

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The Elements of Culture

The Elements of Culture

Introduction: The important elements of culture are language, religion, values and attitudes, education, social organization, technology and material culture, law and politics, and aesthetics. (Carter, 2002) Language: Language can be verbal and non-verbal. Verbal means how the words are spoken (t.....

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Compensation

Compensation

The Wages, salaries, tips, professional fees, bonuses, and other amounts you receive for providing personal services are compensation. Compensation plans include (1) straight wages or salary, (2) straight commission, (3) wages or salary plus bonus, and (4) wages or salary plus commission.  Sale.....

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Central Tendency

Central Tendency

Introduction: Central tendency is a single value that attempts to describe a set of data by identifying the central position within that set of data. As such, measures of central tendency are sometimes called measures of central location. They are also classed as summary statistics. The mean (oft.....

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What is the significance of advertisements

What is the significance of advertisements

Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promoti.....

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How do we determine the promotional objectives

How do we determine the promotional objectives

Introduction: Marketing objectives are defined in terms of specific, measurable outputs (sales volume, market share, profits, and return on investment). They should be quantifiable, realistic and attainable. However the integrated marketing communications objectives are based on certain communica.....

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What is the nature of corporate governance in Japan

What is the nature of corporate governance in Japan

Attitudes toward corporate governance in Japan are affected by the concepts of obligation, family, and consensus. In Japan, an obligation “may be to return a service for one rendered or it may derive from a more general relationship, for example, to one’s family or old alumni, or one’s comp.....

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Decision making and buyer behaviour process

Decision making and buyer behaviour process

Decision making and behaviors of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in terms of when each, or both, are best applied to marketing problems. Specific topics include attitudinal and behavioural theories .....

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Definition of Economics

Definition of Economics

Definition of Economics “Economics is a study of how men and society ‘choose’ with of without the use of money, to employ scarce productive uses resources which could have alternative uses, to produce various commodities over time and distribute them for consumption, now and in .....

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Sole Proprietorships

Sole Proprietorships

The oldest most common form of private business ownership in the world is the sole proprietorship .A sole proprietorship is a business owned and managed by one individual. That person may receive help from others in operating the business but is the only boss, the sole proprietor is the company. .....

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Risk returns Turn off

Risk returns Turn off

Introduction: Portfolio objectives center on risk return trade off between the expected return the investor want (return requirements) and how much risk they are willing to assume (risk tolerance). Individual investor: The basic factor that affecting individual investor return requirement and ris.....

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