Cognitive Bias

Cognitive bias sometimes lead to perceptual distortion, erroneous judgment, illogical design or broadly called irrationality. A cognitive bias can be a pattern of deviation in judgment, whereby inferences about people and situations can be drawn in a good illogical fashion. Individuals create his or her “subjective social reality” using their perception of your input. An person’s construction of social reality, not the target input, may dictate their behaviour inside the social world.